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Software & Information Industry Association

The Software & Information Industry Association is the principal trade association for the software and digital content industries. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to the leading companies that are setting the pace for the digital age.


SIIA Digital Discourse

‘To Get My Money Today, a Magazine Company Has to Do This Better Than Us’
This article is written by Matt Kinsman, ABM’s head of content. Using a motto of “Content-Contact-Cash,” Rick Short, director of marketing communications
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Today’s Sales Reps Need to Be Empowered, Information Gatherers
“Let him sell ads on commission. That will knock his ears back.” I heard that line recently in a 1938 film titled A
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A 6-Step Process for Keyword Research
Andy Swindler, CEO of Astek and a longtime SIPA member and speaker, presented a webinar for the American Society of Business Publication
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Intellectual Property Roundup
Copyright Office Urged to Okay DVD Copying by Consumers (MediaPost) In a filing with the U.S. Copyright Office, advocacy group Public Knowledge argued
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9 Marketing Lessons From Under Armour Founder
Kevin Plank—founder of the projected-$3-billion-in-sales company, Under Armour—started in his grandmother’s townhouse in the Georgetown area of Washington, D.C. In a Q&A
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