Getting attention in an on demand world: tips for editors and publishers from SIPA
How can you engage an audience that is overwhelmed with noise and suffering from attention deficit disorder? What are the tactics that
Read More

How to reinvent a media business: learning from the Christian Science Monitor at SIPA in DC
Closing a print daily and switching to weekly print plus daily digital is a big step for any publisher, let alone one
Read More

SIIA Welcomes Progress on Federal IT Acquisition Reform; Expresses Lingering Concerns
SIIA today welcomed the advancement of federal IT acquisition reform. Earlier today, the House of Representatives passed an amendment (Amendment #166) authored
Read More

SIIA to Focus on Patent Troll Legislation, Mobile Privacy and Data-Driven Innovation in Second Half Of 2013
The SIIA Government Affairs Council met today to identify the organization’s policy priorities for the remainder of 2013.  We have decided we
Read More

When you don’t have time for writer’s block
Whether we are publishers, marketers, sales people or CEOs, we all probably have to write at some course of the week. And
Read More