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Software & Information Industry Association

The Software & Information Industry Association is the principal trade association for the software and digital content industries. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to the leading companies that are setting the pace for the digital age.


 

SIIA Digital Discourse

Buying & Selling Content 2015: Bringing Together the Broadest Spectrum of Content Industry Execs to Date
If you are in the Content business, Buying & Selling Content 2015 slated for January 22 at the Westin Grand Central in NYC,
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How does the retirement of the postmaster general affect the B2B info industry?
The postmaster general of the United States, Patrick R. Donahoe, will retire on Feb. 1, as announced by the United States Postal
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‘To Get My Money Today, a Magazine Company Has to Do This Better Than Us’
This article is written by Matt Kinsman, ABM’s head of content. Using a motto of “Content-Contact-Cash,” Rick Short, director of marketing communications
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Today’s Sales Reps Need to Be Empowered, Information Gatherers
“Let him sell ads on commission. That will knock his ears back.” I heard that line recently in a 1938 film titled A
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A 6-Step Process for Keyword Research
Andy Swindler, CEO of Astek and a longtime SIPA member and speaker, presented a webinar for the American Society of Business Publication
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