Senior Staff


Jeff Joseph

Jeff Joseph

President

Jeff Joseph is president of SIIA – the principal trade association for the software and digital information industries. SIIA’s more than 700 members consist of software companies, data and analytics firms, information service companies, and digital publishers serving nearly every segment of society, including business, education, government, healthcare and consumers.

Prior to joining SIIA, Joseph was founder and CEO of Starlight Public Affairs, a strategic communications firm advising an array of corporate and non-profit clients. Joseph also served as senior vice president of communications and strategic relationships for the Consumer Technology Association (CTA)™, the U.S. trade association representing more than 2,200 consumer technology companies. CTA owns and produces CES® – The Global Stage for Innovation.


Tom Davin

Tom Davin

Senior Vice President and Managing Director, FISD

Tom Davin is Managing Director, FISD - the Financial Information Services Association of SIIA. FISD is the global, neutral forum for the financial information industry with a diverse membership that includes major market data vendors, exchanges, technology providers, and the financial institutions that utilize financial data products. Tom works closely with FISD members to identify major issues and seek opportunities to bring the financial information industry together to discuss and resolve those issues. FISD conducts regular membership events in North America, Europe, Asia, and Australia and hosts the biennial World Financial Information Conference – the premiere global industry conference for financial information professionals.


Carl Schonander

Carl Schonander

Senior Vice President,Global Public Policy

Carl Schonander advises member companies and directs public policy initiatives in international policy, technology policy, information privacy, trade, Internet governance, intellectual property and educational technology. He brings 25 years of experience in the State Department. He most recently was Senior Advisor for Europe, OECD and WIPO Intellectual Property Affairs, where, among many achievements, he played a key role in obtaining approvals for the 2013 Marrakesh Treaty. He previously served as Special Assistant to the Under Secretary for Democracy and Global Affairs, where he managed the leadership of the Bureau of Oceans, Environment and Science. He also spent four years as the Trade Policy Advisor in the U.S. Embassy in Madrid, and over a decade as a senior advisor in in various embassies and consulates around the world. Schonander has a Masters of Law degree from George Washington University, a Masters Degree from the Lyndon B. Johnson School of Public Affairs, and a JD from the University of Stockholm. He speaks Swedish, French, Spanish and Portuguese.


Michelle Harris

Michelle Harris

Vice President, Marketing and Membership

An award-winning association executive, Michelle brings more than fifteen years of association membership and marketing experience to SIIA including creating innovative membership renewal and acquisition campaigns. She also has extensive experience in developing new programming and revenue streams. Harris most recently served as the Vice President of Membership, Marketing and Development at the News Media Alliance where she led the marketing, branding and external affairs initiatives.

Michelle is a Certified Association Executive and is highly active in numerous charitable organizations. She holds a BA in Urban Studies and an MS in Marketing from the University of Maryland.


Carl Walker

Carl Walker

Vice President, Finance & Operations

Mr. Walker joined SIIA in May 2018. Previously. Mr. Walker was the Senior Vice President and Chief Financial Officer of VT Group, a group of service companies primarily supporting the U.S. Government from 2016 to 2017. Prior to that, Mr. Walker was the Senior Vice President and Chief Financial Officer of Reinhold Industries, Inc., a manufacturer of advanced custom composites for the Aerospace Industry from 2007 to 2015. Prior to that, he was Chief Financial Officer of Custom Food Products, Inc., a value added meat processor, from 2001 to 2006. Mr. Walker received his BS degree in Business Administration from California State University, Los Angeles and holds several professional certifications including: Certified Public Accountant (CPA), Certified Management Accountant (CMA) and Certified Fraud Examiner (CFE).


Jill Abbott

Jill Abbott

Managing Director, Education Technology Industry Network

Jill Abbott is the Sr. Vice President and Managing Director of ETIN, the Education Division of SIIA. She oversees the vision, strategy, and implementation of the work supporting members in the EdTech space.

Previously she was the CEO of Abbott Advisor Group, focusing on strategic planning and visioning and policy development for the role of EdTech in education innovation and transformation. Jill is well known to state and federal associations and government agencies involved in effectively utilizing technology to impact the teaching and learning process. She has provided policy direction and input for educational technology, assessment, professional development, technology planning, emerging technologies, data analysis, digital content, and infrastructure tools nationally and internationally.


Jennifer Carl

Jennifer Carl

Managing Director, Software & Services Division

An accomplished professional with extensive experience working with all organizational levels, creating, promoting, and delivering innovative solutions designed to support the growth and success of technology companies of all sizes and across many verticals. Jennifer is passionate about creating an interactive and enjoyable business environment that supports learning. Jennifer is a graduate of Missouri Baptist University, Saint Louis with a degree in Behavioral Sciences.


Amanda McMaster

Amanda McMaster

Managing Director, SIPA

Amanda McMaster takes the reins as our new Managing Director, SIPA. She joins us with extensive experience in association management, events, and media. Amanda most recently served as Senior Director, CES Conferences at the Consumer Technology Association where she led the strategic planning and content curation for CES and CES Asia conference programming. Previously, Amanda served as a consultant to major brands including NPR and The Atlantic to provide full-service event execution services and coordinated engagement and events for the Donor Relations team of the Faculty of Arts and Sciences at Harvard University. Amanda is a recipient of Dealerscope Magazine’s Top 40 Under 40 in the Consumer Technology Industry award and holds a BA in English and Art History from The College of William and Mary.