Senior Staff

Ken Wasch

Wasch's involvement in SIIA is based on both personal and professional interests. His long-standing interest in computers and software, coupled with the industry's need for a central trade association, led him to establish the Software Publishers Association (SPA) in 1984 with an initial group of 25 software firms. Wasch has led the association from its infancy to its merger with the Information Industry Association in January 1999, resulting in the formation of SIIA.


Tom Davin
Senior Vice President and Managing Director, FISD

Tom Davin is Managing Director, FISD - the Financial Information Services Association of SIIA. FISD is the global, neutral forum for the financial information industry with a diverse membership that includes major market data vendors, exchanges, technology providers, and the financial institutions that utilize financial data products. Tom works closely with FISD members to identify major issues and seek opportunities to bring the financial information industry together to discuss and resolve those issues. FISD conducts regular membership events in North America, Europe, Asia, and Australia and hosts the biennial World Financial Information Conference – the premiere global industry conference for financial information professionals.

Tom Meldrum
Vice President, Finance and Administration

In addition to serving as the Chief Financial Officer and managing all Accounting and Finance functions, Tom oversees the IT, HR, Facilities, Event Registration, Data Maintenance and general administration and office operations functions. He works with the President and Division Heads to prepare the annual budget for Board approval, prepares periodic financial reports. He manages the relationships with the external auditors, financial institutions and landlord. Tom has over 30 years of experience in public and private accounting, financial management and general business management. He first joined the staff of SPA/SIIA in 1995. He holds a BA in Mathematics, an MBA and was originally licensed as a CPA in Florida.

While pursuing his civilian career, Tom also served as a Surface Warfare Officer in the US Navy and Naval Reserve. Line positions held on a variety of ships included Missile Officer,  Weapons Officer and Operations Officer. Staff positions held included Senior System Analyst for the Naval Military Personnel Command (NMPC)and Senior Auditor on the Staff of the Navy Auditor General. He also took a one-year voluntary recall to active duty to serve as Manager of the Military Data Branch of NMPC. Reserve unit leadership/management positions included  Executive Officer and Commanding Officer. Tom retired with the rank of Captain after 26 years of service.


Mark MacCarthy
Senior Vice President for Public Policy

Mark MacCarthy advises member companies and directs public policy initiatives in technology policy, information privacy, trade, Internet governance, intellectual property and educational technology. He is also an adjunct faculty member in the Communication, Culture & Technology Program at Georgetown University where teaches courses and conducts research in information privacy, AI and the future of work, global Internet freedom, algorithmic fairness and the development of electronic media. He also teaches courses in philosophy & privacy and philosophy & free speech and AI and Ethics in the Philosophy Department. He is an Affiliate of the Center for Business and Public Policy at Georgetown’s McDonough School of Business. He has been a consultant on technology policy issues for the Organization for Economic Cooperation and Development and for the Aspen Institute. His previous public policy experience includes senior positions with Visa, Inc., the Wexler|Walker Group, Capital Cities/ABC and the Energy and Commerce Committee of the U.S. House of Representatives. He holds a Ph.D in philosophy from Indiana University and an MA in economics from the University of Notre Dame.


Bridget Foster
Senior Vice President, ETIN

In her former position, Bridget was responsible for developing, building, and growing PolyVision’s alliance and partnership program globally as well as creating and overseeing marketing campaigns tied to partner promotion. She was previously the Manager of Technology Products at Key Curriculum Press, a publisher of mathematics textbooks and software for the K12 education community. She was also the Director of Business Development at SchoolNet; the Director of Education at PLATO Learning; and Executive Director of the California Learning Resource Network, a service of the California Department of Education. She started her career as a high school science and math teacher and has credentials in English, science, mathematics and administration.


Rhianna Collier
Vice President, SSD

Rhianna Collier is a senior marketing and business development executive with extensive expertise in marketing, sales, strategic partnerships, corporate sponsorships, and event development. As Vice President of SDD - the Software & Services Division of SIIA, Rhianna sets the strategic direction for the division and assists software companies in developing key strategic partnerships, boosting their profiles, and gaining strategic insight on key market issues. Prior to SIIA, Rhianna served as Assistant Vice President for Scottish Development International, Scotland’s Economic Development Agency. At SDI, Rhianna played a pivotal sales role with an ambassadorial slant, promoting and representing Scotland in key sectors such as software, creative industries and energy. She developed business growth strategies, coordinated cross-geography initiatives and established key partnerships for Scottish and US companies.


Eric Fredell
Vice President, Membership

Eric Fredell oversees SIIA’s membership department, including member renewals and new member recruitment. He joined SIIA in 2000, initially running SIIA’s Global Division before taking his current position in 2002. Prior to joining SIIA, Eric spent 10 years working for the U.S. government in the international trade and business development areas, including positions with the U.S. Department of Commerce's Electronic Commerce Task Force and the Environmental Technologies Exports Office, as well as the U.S. Department of State's Office of Mexican Affairs. Eric has Masters' degrees in Political Science and in International Affairs, both from the University of California at San Diego and a B.A. from the University of California, Santa Cruz.


Nancy Brand
Managing Director, SIPA

Nancy Brand is the Managing Director of SIPA - the Specialized Information Publishers Association of SIIA. Previously, Nancy was the senior director of operations at Chartwell, Inc, a SIPA member company focusing on best practices in the electric and gas utility industry. She managed marketing, IT, account management, training and sales to support the company’s evolving business strategy . She has overseen the transition from software to cloud-based solutions as well as developed multiple websites. A former member of the SIPA Board of Directors and a past presenter at SIPA conferences, she brings hands-on experience in marketing, operations, event management, memberships and sales. Nancy graduated with high honors from Georgia Institute of Technology with a degree in Management and earned her MBA focusing on data analysis and marketing from Georgia State University.


Mike Marchesano
Managing Director of Connectiv

Mike Marchesano is the managing director of ABM and CISD. Previously, Marchesano most recently was president and CEO of Aequor Media, a consulting firm dedicated to providing strategic, customized technology solutions for b-to-b and consumer magazines, newspapers, and Fortune 1000 companies. Marchesano was also managing director at the Jordan Edmiston Group, an investment banking firm, where he led the sale of Congressional Quarterly to the Economist Group. Before that, he was executive vice president & chief transformation officer at The Nielsen Company; president and CEO at VNU Business Media; president and CEO at Bill Communications (an operating company of VNU), and president at BPA International (now BPA Worldwide). Marchesano was an ABM board member from 2001-07, serving as chairman in 2006-07, and a SIIA Content Division board member from 2007-11.


David LeDuc
Senior Director of Public Policy

David is a veteran of public policy and the technology industry, and a leading industry strategist. As SIIA’s Senior Director for Public Policy, he leads SIIA's Technology Policy Committee, where he is responsible for working closely with member companies to develop and promote SIIA’s public policy priorities across a wide range of information technology issues, including privacy, cyber security, cloud computing, open standards, e-commerce, e-government and information policy. David represents the Association before Congress, the Administration, and he advises member companies on policy outcomes, political strategy and best practices. He recently authored public policy white papers on Data-Driven Innovation and Cloud Computing.

David has been instrumental in the development of policies to promote the software and digital content industries dating back to the late 1990s. He began representing the technology industry as a government affairs manager for the Software Publishers Association. Prior to that, David worked on Capitol Hill implementing political public affairs campaigns.


Carl Schonander
Senior Director of International Policy

Carl Schonander respresents SIIA's international policy interests. He brings 25 years of experience in the State Department. He most recently was Senior Advisor for Europe, OECD and WIPO Intellectual Property Affairs, where, among many achievements, he played a key role in obtaining approvals for the 2013 Marrakesh Treaty. He previously served as Special Assistant to the Under Secretary for Democracy and Global Affairs, where he managed the leadership of the Bureau of Oceans, Environment and Science. He also spent four years as the Trade Policy Advisor in the U.S. Embassy in Madrid, and over a decade as a senior advisor in in various embassies and consulates around the world. Schonander has a Masters of Law degree from George Washington University, a Masters Degree from the Lyndon B. Johnson School of Public Affairs, and a JD from the University of Stockholm. He speaks Swedish, French, Spanish and Portuguese.