Digital Advertising Viewability: Driving Engagement in B2B

Date: 4/14/2015

Time: 1:00pm - 2:00pm ET

Cost: This event is free to members and non-members

About:

Join us for a discussion on the current state of advertising viewability in B2B, including comparative performance benchmarks and insight on metrics such as in-view percent, universal interaction rate, page dwell time and attention quality. See how different types of advertising units fare, where B2B performs very effectively compared to consumer media, and where B2B media needs to step up its game.

Speakers:

Jonah Goodhart, CEO and Co-Founder, Moat

Justin Hoffman, Director of Development at Asset International

Bio:

Jonah Goodhart is the CEO and Co-Founder of Moat, a leading SaaS Analytics and Intelligence company based in New York. Jonah was also the Founding Investor and Board Member of Right Media (acquired by Yahoo!), Founding Partner of WGI Group, and Co-Founder of Billions.org. Jonah was a member of Mayor Bloomberg's Council on Technology and Innovation and is a member of the Broadcasting Board of Governors Commission on Innovation.

Justin Hoffman is currently the Director of Development at Asset International, with responsibilities overseeing all AI websites, mobile applications and related digital content. Justin's breadth of knowledge in web development standards and media experience is unparalleled, having held senior development and technology roles for major brands such as Billboard.com, Adweek.com, Nielsen.com, TheStreet.com, and most recently served as a product leader for Ed-Tech startup Œ2U' here in New York City. Justin is also a frequent speaker at many Agile SDLC Events, as well as at DrupalCon (Drupal Open Source).


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