Recent Blog Posts

Quotes From BIMS Speakers Bode Well for B2B Future
“You have to understand the habits of your consumers. What are they doing at what times of day? Where can we reach you on what device? It’s getting into the rhythm of your user.” —David Kieselstein, CEO, Penton “You’re never
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3 Examples Show the Payoff of Keeping Things Short
Example 1: I just watched all 1:30 of a recently-posted video from SIIA member Hanley Wood’s SVP of strategic marketing services, Jennifer Pearce, on video marketing tips. My first thought was, how much light can she shed in a minute and a
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Two Big Thinkers Raise the Bar for the Rest of Us
 Stacy-Marie Ishmael (pictured here) is all about new. She has been hired by BuzzFeed away from the Financial Times to be editorial lead for their forthcoming news app. At FT she helped start one of their first blogs, Alphaville, and
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