Digital Media Committee


Chairs | Members | Overview | Meeting Schedule

The Digital Media Committee's mission is to help member companies continue the transformation of their organizations by:

  • Discussing digital issues, including metrics, monetization, emerging platforms, and new technologies to drive audience engagement
  • Conducting research relevant to digital media, including metrics
  • Exploring the transformation of traditional business models, organizations, and more as they are driven by the digital migration

Leadership

Chair: Roberta Muller, Senior Vice President, Product Development, Northstar Travel Group
Vice Chair: Justin Hoffman, Director, Interactive Development, Strategic Insight
Engagement Director: Charlie Craine, Director Digital Media & Meister Interactive, Meister Media Worldwide

Digital Media Committee Members

To view the titles/companies of Digital Media Committee members, click here.

Featured Resources / Projects

Each Digital Media Committee (DMC) meeting offers an in-depth look at a trending topic by a media company member and, as appropriate, technology members. Trending topics have included Native Advertising, Content Aggregation, Viewability Metrics, Content Licensing and Syndication Tools.  

Members are asked regularly to suggest topics that address their pain points and spotlight new initiatives.  We welcome your input and involvement.

Upcoming Meetings

The Committee meets 4x-6x per year, typically 11AM-12:30PM ET.  An Outlook Invite is sent to committee members two weeks or more in advance of the meeting.

Representative Meetings

October 5, 2017:  "Why All the Hype Around CDPs" featuring a case study from healthcare publisher Frontline Communications and the adoption of a customer data platform to drive new revenue (in conjunction with Audience Marketing Committee).

March 30, 2017: “Data Products & Lessons Learned,” featuring speakers from Strategic Insight, Northstar Travel and PhocusWright. 

January 11, 2017: Personalization through Audience Behavior, James Arnold, VP of Digital Sales, Farm Journal Media

October 7, 2016: Invalid Traffic (IVT) and Methods to Prevent Revenue Loss, Justin Hoffman, Director of Technology and Development, Strategic Insight and Dr. Augustine Fou

September 15, 2016: Account Based Marketing (ABM), James Capo, CRO, Omeda and AnnMarie Wills, VP Audience & Data, SourceMedia

August 4, 2016: Data Management Platforms (DMPs), Kerel Cooper, VP, Platform Development, LiveIntent and Joanne Persico, President, ONEcount

June 16, 2016: Content Marketing & Syndication: The Revenue Opportunity for Publishers, Patrick Lynch, Director, ContentStream® Software, CFE Technology Group