Digital Media Committee


Chairs | Members | Overview | Meeting Schedule

The Digital Media Committee's mission is to help member companies continue the transformation of their organizations by:

  • Discussing digital issues, including metrics, monetization, emerging platforms, and new technologies to drive audience engagement
  • Conducting research relevant to digital media, including metrics
  • Exploring the transformation of traditional business models, organizations, and more as they are driven by the digital migration

Leadership

Chair: Roberta Muller, Senior Vice President, Product Development, Northstar Travel Group
Vice Chair: Justin Hoffman, Director, Interactive Development, Strategic Insight
Engagement Director: Charlie Craine, Director Digital Media & Meister Interactive, Meister Media Worldwide

Digital Media Committee Members

To view the titles/companies of Digital Media Committee members, click here.

Featured Resources / Projects

Each Digital Media Committee (DMC) meeting offers an in-depth look at a trending topic by a media company member and, as appropriate, technology members. Trending topics have included Native Advertising, Content Aggregation, Viewability Metrics, Content Licensing and Syndication Tools.  The DMC is also surveying membership to identify basic industry-standard benchmarks for B2B digital metrics; the end goal is to develop a dashboard of digital metrics for member usage.

Upcoming Meetings

The Committee typically meets the first Thursday of the month, except for April, August and December. Meeting time is 11AM-12:30PM ET

Recent Meetings

January 11, 2017: Personalization through Audience Behavior, James Arnold, VP of Digital Sales, Farm Journal Media

October 7, 2016: Invalid Traffic (IVT) and Methods to Prevent Revenue Loss, Justin Hoffman, Director of Technology and Development, Strategic Insight and Dr. Augustine Fou

September 15, 2016: Account Based Marketing (ABM), James Capo, CRO, Omeda and AnnMarie Wills, VP Audience & Data, SourceMedia

August 4, 2016: Data Management Platforms (DMPs), Kerel Cooper, VP, Platform Development, LiveIntent and Joanne Persico, President, ONEcount

June 16, 2016: Content Marketing & Syndication: The Revenue Opportunity for Publishers, Patrick Lynch, Director, ContentStream® Software, CFE Technology Group

May 5, 2016: Data Privacy Update: Understanding the EU-US Privacy Shield

March 10, 2016: The In-House Agency Model, presented by Marcus Witte, VP, Integrated Marketing, SourceMedia

February 10, 2016: Editorial & Marketing 'Real-Time' Tools to Create, Capture & Capitalize on Attention, presented by Justin Hoffman, Director of Technology and Development, Asset International

January 7, 2016: Tools to Increase Audience Engagement & Conversion, presented by Julia Caruso, Research & Database Analyst, Watt Global Media, and Tina Logan, Digital Product Manager, Northstar Travel Media

November 5, 2015:  Ad Networks: What works, what doesn't, what's best for you, presented by James Arnold, VP Sales & Operations, AgWeb.com, Farm Journal Media, and Kerel Cooper, VP of Platform Development, LiveIntent

October 1, 2015:  Google, Flash & HTML5: The Changing Landscape and How it Impacts Your Ad Business, presented by Charlie Craine, Director Digital Media & Meister Interactive, Meister Media Worldwide