Events Committee


Chairs | Members | Overview | Meeting Schedule

The Events Committee is a newly launched group for events-focused members, allowing them to establish a networking and working group that can:

  • Provide peer-to-peer networking and education
  • Create thought leadership and focus on specific business issues and solutions surrounding events as part of an integrated model
  • Help set the priorities and detailed agenda for other association services that can be more effectively leveraged for events (e.g., government affairs, metrics, education programs, etc.)

Mission

The mission for the event committee is to be the go-to resource for Connectiv members to advise on the design, development and production of live events. These communities include conferences, expos, awards programs, hosted-buyer marketplaces, road shows, meet-ups, web-based meetings, educational, training and certification master classes.

Goals

The goal for the committee is to provide counsel, advice and best practices for thought leadership, education, training and connecting buyers and sellers in actionable, meaningful and memorable real-time experiences.

The 2016 Events Committee initiative is to produce an Events Census benchmarking key metrics that measure the success of the portfolio of events, including conferences, expos, awards programs, hosted-buyer marketplaces, road shows, meet-ups, web-based meetings, educational, training and certification master classes.

Chairs

Co-Chair: Don Pazour, CEO, Access Intelligence
Co-Chair: Kerry Guma, CEO, Questex Media Group

To join the Events Committee, contact Deborah Patton: dpatton@siia.com

Event Committee Members

Susan Clement, Show Director, EPG Media & Specialty Information
Alicia Evanko, Senior VP, Events, The Travel Group, NTM
Michael Garity , Vice President, Global Event Strategy and Business Development, Asset International
Amy Jeffries, Vice President of Marketing, Media/Communications, Access Intelligence
Megan Knapp, General Manager, Events, Digiday
Dana Lupton, EVP, Questex Media Group
Bill Springer, EVP, DIV Communications

Events Committee Intent and Scope

Events are among the largest and most profitable business lines for the business media and business information industry that the association represents. Increasingly, members are finding that events are becoming important as the cornerstone of marketing services, lead generation, peer-to-peer networking and education. Events are complemented, not replaced, by digital media.

There are several other well-respected associations in the exhibition industry that has strong relationships with, and even strategic alliances, including SISO, IAEE and CEIR. The Events Council wants to avoid duplicating existing services and expertise provided by these entities and focus on shows and events as part of the integrated media company (e.g., conferences, hosted buyer events, awards programs).

Operating Model

Formal meetings will take place on an as-needed basis, but not less than three times per year. In addition, participants can network offline. The group will determine actions for the Council (including the establishment of sub-committees to focus on specific topics and issues), and set priorities for other resources that the association brings to the table.

Actions and Deliverables

The more-specific scope of the Events Council will be evolved by the Council members themselves, but it is envisioned that the types of topics would include content & programming, industry promotion & government affairs, education and research & metrics.

To view the entire Events Council charter, click here.

Featured Resources / Projects

ABM Events Committee Census, Edition I

The research, ABM Events Committee Census: Conference, Trade Show, Awards Revenue (Edition I), reported on b-to-b event revenue by type of event, revenue sourcing by event subtypes, profitability of event brands and more. 

Industry revenue data derives from CEIR and ABM's 2013 BIN Report. Event revenue breakdown by event type, as well as revenue streams for awards and hybrid events, are conclusions drawn from a new Event Council survey of 20 ABM member event and media companies (conducted April 2014). Data on profitability derives from ABM's 2014 Managing Profits Report. Takeaways on value of events to marketers are taken from ABM's 2013 Value of B-to-B Report.

To download the research report, click here.

Recent Meetings

September 29, 2015
The committee is working to revise the Events Census Study to update it and ensure that the research accurately reflects the state of the event business.

June, 7, 2015
The committee agreed on the goal for the committee, recommended that event awards be housed in a new marketing awards program and supported fielding a new Events Census Study to determine best practices and benchmarks for event success. 

May 4, 2014: ABM Event Council Census: Conference, Trade Show and Awards Revenue

The Events Council held a kickoff meeting at ABM's 2014 Annual Conference in Phoenix, Ariz. Michael Moran Alterio, ABM’s director of research and content, unveiled new research on conference metrics. The research reported on b-to-b event revenue by type of event, revenue sourcing by event subtypes, profitability of event brands and more.

Upcoming Meetings

TBD