Data Leadership Peer Network

The Data Leadership Peer Network’s (DLPN) mission is to provide a discussion forum for Connectiv members with established data businesses. Data businesses have unique needs and attributes, prompting the need for a dedicated focus within Connectiv to discuss their issues and challenges.

There are two networks currently meeting:

  1. The Product Development network addresses topics such as identifying new data sources, experiences with new data gathering and maintenance tools, data updating strategies, and inbound data licensing. Each network is limited to 10-12 executives from non-competing organizations.

  2. The Marketing and Sales network addresses topics such as licensing strategies, new marketing techniques, marketing channel effectiveness, and customer retention.

Each network is limited to 10-12 participants from non-competing organizations. They meet quarterly via video conference (and in-person in connection with Connectiv conferences).  As these are peer discussions designed to facilitate shared learning, participants take an active role by contributing energetically and openly.

Discussions are moderated by Russell Perkins, founder and general manager of the InfoCommerce Group and a leading authority on data product businesses.


Product Development Peer Network 

The first meeting of the Product Development network was held on May 25, 2016.

Topics discussed included:

  • How does your organization develop data product ideas and what characteristics do you look for in a new product opportunity?
  • How are new ideas presented and evaluated and what are the key challenges here? What does your internal organization look like?
  • What are the challenges around implementing new data products once they concept is approved?
  • Does acquisition play a role in new product development and what are the pros and cons of buying vs building?
  • How do your organizations work with third-parties/vendors?

Product Development Network Members

First Name
Last Name
Job Title
Company
Jeff
Adee
President B2B Media Group
Infogroup
Meighan
Berberich
President of TDWI
1105 Media, Inc.
Bethany
Chambers
Director of Audience Engagement
North Coast Media
Charlie
Craine
Chief Technology Officer & Corporate Director, Data Products
Meister Media Worldwide
Sameer
Jagetia
President
REDBOOKS LLC
Christine
Mitchell
General Manager, Digital
Government Executive Media Group
Rosheen
O'Donovan
Vice President of Audience
American City Business Journals
Rob
Paciorek
Senior VP and CIO
Access Intelligence
Bruce
Plantz
Head of Data Initiatives
WATT Global Media
Noam
Reininger
VP, Chief Data Officer
Gordian Group, The
Frank
Salatto
Director of Audience Marketing
Government Executive Media Group
Michelle
Vargo
VP of Emerging Products
American City Business Journals
AnnMarie
Wills
Principal
Leverage Lab
Alanna
Young
Chief Operating Officer
Winsight


Marketing/Sales Peer Network

The first meeting of the Marketing and Sales network was held May 18, 2016.

Topics discussed included:

  • What marketing strategies have worked for your data products?
  • What is the role of demonstrations in your sales process?
  • How are your data sales teams organized and how are data products sold alongside other non-data (e.g. media) products?

Marketing & Sales Network Members

First Name
Last Name
Job Title
Company
Jeff
Adee
President B2B Media Group
Infogroup
Meighan
Berberich
President of TDWI
1105 Media, Inc.
Jonathan
Ellis
Senior Director, Business Development
American City Business Journals
Andrew
Esham
EPG Media & Specialty Information
Gary
Fitzgerald
Chairman and CEO
Meister Media Worldwide
Steve
Galperin
VP of Finance & Operations
North Coast Media
Angie
Gunter
VP, Marketing
Gordian Group, The
Rocco
Impreveduto
VP Content Sales
SourceMedia
Joanne
Juda-Prainito
Sr. VP, Market Development
EPG Media & Specialty Information
Russell
Perkins
Founder & Managing Director
InfoCommerce Group Inc.
Bruce
Plantz
Head of Data Initiatives
WATT Global Media
Paul
Sethi
CEO
REDBOOKS LLC
Don
Wynns
VP of OEM and Channel
HG Data Company