Provides leadership and counsel for the promotion and awareness of members companies serving the agricultural marketplace.
Provides a discussion forum for members with established data businesses and has two components: product development and marketing and sales.
Addresses all issues related to member companies' digital strategies including: sales, technology and content.
Addresses the delivery of content through all channels and is instrumental in defining the editorial code of ethics for b2b content, screening and judging the Neal Awards program and all initiatives related to editorial and content leadership.
Explores the changing role and functions of the publisher to a more brand management/chief revenue officer role within B2B media and information companies.