Native. Mobile. Pre-stitial. Post-stitial. There are more ways to deliver digital advertising today than ever before. But the workhorse for B2B publishers, delivering the most consistent and profitable revenue, is email advertising. However, email advertising often remains a blind spot for publishers, advertisers and networks alike—typically sold on a flat-rate basis, based simply on subscriber volume and trafficked using a separate, standalone system with no knowledge of the rest of the campaign budget. Learn how to sell email advertising just as you would for the web and fill any inventory that isn’t sold directly at a higher yield thanks to improved targeting.
Director of Marketing, Salem Web Network