Publications

Research Reports  


  • 2018 Agri Media Council Media Channel Study
    This is the fifth survey (2018, 2016, 2014, 2012, 2010) in which many “core” questions have been used for tracking purposes. We are observing changes in usage patterns for both traditional and digital channels that are reflections of an evolving market
    Download PDF

  • 2017 Connectiv Business Media & Information Revenue And Operating Cost Report
    I
    n examination of revenue ratios and some of the most important financial metrics for the new integrated information enterprise, including revenue per customer, cost per customer and contribution margin for major business lines including paid content and information services, events, digital advertising, print advertising and marketing services.
    Download PDF

  • 2016 B2B Programmatic Media Planning & Buying Study
    The purpose of the market research study is to understand the media planning and buying information needs of B2B media planners and buyers and where programmatic buying fits into those processes.
    Download PDF | Appendix | Tables

  • 2016 Agri Media Council Media Channel Study
    This is the fourth survey (2016, 2014, 2012, 2010) in which many “core” questions have been used for tracking purposes. We are observing changes in usage patterns for both traditional and digital channels that are reflections of an evolving market
    Download PDF | Table 1 | Table 2

  • 2016 Personas Marketing in B2B Survey Results
    Download PDF | Survey Results  | Blog 

  • 2016 Native Advertising Benchmarks in B2B 
    Summary, PDF and Webinar 

  • B2B Events Census
    Summary and PDF

  • The 2015 Business Outlook Survey: Financial Growth and Outlook for the Future
    Connectiv explored how member companies are managing their businesses as they plan for the future. We conducted a Business Information Survey to learn how companies identify themselves, how they are making money, and where they expect revenues to come from five years from now. 
    Download PDF

  • Compensation Survey
    This research project looks at the latest trends and provides industry benchmarks on an individual job title basis.   With new research partners, we are offering the results to all our members this year. We hope that you will be inspired to participate in next year’s report so that the data will be even more useful and robust. 
    Download PDF


White Papers



Government Policy Reports

These report are public policy highlights from SIIA’s Government Affairs team in Washington. The include the latest developments in the key areas that affect our B2B businesses: data privacy and security, postal rates and regulations, intellectual property protection, international policies, native advertising and tax -related .


BIN Reports

Connectiv's Business Information Network (BIN) reports business media revenue for print, digital, event and data channels. 

2017

2016

2015