Research Reports



An examination of revenue ratios and some of the most important financial metrics for the new integrated information enterprise, including revenue per customer, cost per customer and contribution margin for major business lines including paid content and information services, events, digital advertising, print advertising and marketing services.

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2016 B2B Programmatic Media Planning & Buying Study

The purpose of the market research study is to understand the media planning and buying information needs of B2B media planners and buyers and where programmatic buying fits into those processes.

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2016 Agri Media Council Media Channel Study

This is the fourth survey (2016, 2014, 2012, 2010) in which many “core” questions have been used for tracking purposes. We are observing changes in usage patterns for both traditional and digital channels that are reflections of an evolving market

Download PDF | Table 1 | Table 2

2016 Personas Marketing in B2B Survey Results

Download PDF | Survey Results  | Blog 

2016 Native Advertising Benchmarks in B2B

Summary, PDF and Webinar

B2B Events Census

Summary and PDF

The 2015 Business Outlook Survey: Financial Growth and Outlook for the Future

Connectiv explored how member companies are managing their businesses as they plan for the future. We conducted a Business Information Survey to learn how companies identify themselves, how they are making money, and where they expect revenues to come from five years from now.

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Compensation Survey

This research project looks at the latest trends and provides industry benchmarks on an individual job title basis.   With new research partners, we are offering the results to all our members this year. We hope that you will be inspired to participate in next year’s report so that the data will be even more useful and robust.

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