Research Reports

2016 B2B Programmatic Media Planning & Buying Study

The purpose of the market research study is to understand the media planning and buying information needs of B2B media planners and buyers and where programmatic buying fits into those processes.

Download PDF | Appendix | Tables

2016 Agri Media Council Media Channel Study

This is the fourth survey (2016, 2014, 2012, 2010) in which many “core” questions have been used for tracking purposes. We are observing changes in usage patterns for both traditional and digital channels that are reflections of an evolving market

Download PDF | Table 1 | Table 2

2016 Personas Marketing in B2B Survey Results

Download PDF | Survey Results  | Blog 

2016 Native Advertising Benchmarks in B2B

Summary, PDF and Webinar

B2B Events Census

Summary and PDF