Research Reports

2016 B2B Programmatic Media Planning & Buying Study

The purpose of the market research study is to understand the media planning and buying information needs of B2B media planners and buyers and where programmatic buying fits into those processes.

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2016 Agri Media Council Media Channel Study

This is the fourth survey (2016, 2014, 2012, 2010) in which many “core” questions have been used for tracking purposes. We are observing changes in usage patterns for both traditional and digital channels that are reflections of an evolving market

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2016 Personas Marketing in B2B Survey Results

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Survey Results 

The 2015 Business Outlook Survey: Financial Growth and Outlook for the Future

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2016 Native Advertising Benchmarks in B2B

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B2B Events Census

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2014 IAB/SIIA Compensation Report

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2014 ABM Managing Profits 3.0 Report

"Managing Profits in a Changing Media Industry" is ABM's research on the expenses, revenues and operations of b-to-b media and information companies. Based on deep financial and logistics data contributed by members, the report consists of anonymously aggregated benchmarks that allow companies to check their own performance against industry standards, both company-wide and for print, digital and event brands.

The full results are available to all members, but those who contribute data receive special consideration and benefits. The full 2014 report will be released by June 30, 2014. The most recent report was presented at ABM's 2014 Annual Conference. Coverage of the research over the past three years is presented below:

2014: Managing Profits 3.0

June 2, 2014Executive Takeaways from Managing Profits 3.0. 
May 5, 2014 - Presentation deck from 2014 Managing Profits 3.0 presentation 
May 5, 2014 - Link to full video of the 2014 Managing Profits 3.0 presentation

2013: Managing Profits 2.0

Aug. 31, 2013 - Executive Takeaways from Managing Profits 2.0. 
Aug. 20, 2013 - Revealing ‘revenue per user’ trends for B-to-B brands 
July 8, 2013 - New benchmarks for print editorial productivity 
May 7, 2013 - Presentation deck from 2013 Managing Profits 2.0 presentation 
April 29, 2013 - Link to full video of the 2013 Managing Profits 2.0 presentation

2013 Value of Business-to-Business Research

ABM launched a research project in 2013 to quantify the value of trade media in facilitating the buyer-seller relationship. A formal PDF report on the research results is available below. In addition, the research results were previewed at ABM's Annual Conference; links to that presentation are also available below:

2013 Business Information Report

This research investigates the current state of the data and database services and products industry among media companies. It includes the size of the market and benchmarks for success metrics. The research includes case studies, analysis and data from Outsell and InfoCommerce, and was conducted with ABM's Business Information Council. The research was presented at ABM's Executive Forum in Chicago, November 2013.

The full research results are available in an ABM white pape, released Jan. 29, 2014: Understanding Business Information as a Business: Key Performance Benchmarks. Click below for more research, commentary, news and analysis of the Business Information and Data industry:

2012-13 Email Effectiveness Survey

The Audience Development Committee at ABM conducted research in late 2012 focused on the effectiveness of email for b-to-b content delivery and customer outreach. The research produced benchmark data intended to allow media professionals to compare the effectiveness of their email efforts to those of similar companies.

2012 Mobile Content and Delivery Research

In partnership with research firm Outsell Inc., ABM has conducted a wide-ranging survey on mobile content, delivery and trends. For results, analysis and more information, please follow these links:

2012 Healthcare Benefits Survey

ABM's Talent Management Committee has conducted a broad survey of healthcare benefits and trends at b-to-b media companies. The wide-ranging, 50-page report covers topics including how frequently media firms change plan providers to insurance options offered to spousal coverage and wellness programs. The research also offers benchmarking data on plan costs, coverage specifics, prescription benefits and more. For more information, consult the following links:

Summary, PDF and Webinar >>
Summary, PDF and Webinar >>