SIIA aggressively promotes and protects the interests of its member companies in legal and public policy debates by working with state, federal and international policymakers and participating in landmark legal decisions. SIIA supports the development of a robust global electronic marketplace that is diverse and highly competitive. To that end, SIIA is the leading voice of the software & digital content industries across a wide-range of issues, including intellectual property protection, privacy and data security, e-government and information policy, taxation of electronic commerce, security, education technology and workforce development.
Public Policy Staff
Senior Vice President, Public Policy
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Mark MacCarthy directs SIIA's public policy initiatives in the areas of intellectual property enforcement, information privacy, cybersecurity, cloud computing and the promotion of educational technology. He is also an adjunct faculty member at Georgetown University, where he teaches courses in information privacy and tech policy in the Communication, Culture, and Technology Program, and courses in political philosophy in their Philosophy Department. His previous public policy experience includes senior positions with Visa, Inc., the Wexler Walker Group and Capital Cities/ABC and the Energy and Commerce Committee of the U.S. House of Representatives. He holds a Ph.D in philosophy from Indiana University and an MA in economics from the University of Notre Dame.
Senior Director of Public Policy
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David is a veteran of public policy and the technology industry, and a leading industry strategist. As SIIA’s Senior Director for Public Policy, he leads SIIA's Technology Policy Committee, where he is responsible for working closely with member companies to develop and promote SIIA’s public policy priorities across a wide range of information technology issues, including privacy, cyber security, cloud computing, open standards, e-commerce, e-government and information policy. David represents the Association before Congress, the Administration, and he advises member companies on policy outcomes, political strategy and best practices. He recently authored public policy white papers on Data-Driven Innovation and Cloud Computing.
David has been instrumental in the development of policies to promote the software and digital content industries dating back to the late 1990s. He began representing the technology industry as a government affairs manager for the Software Publishers Association. Prior to that, David worked on Capitol Hill implementing political public affairs campaigns.
Senior Director of International Policy
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Carl Schonander represents SIIA's international policy interests. Those interests include the U.S.-EU Safe Harbor Framework, the proposed EU General Data Protection Regulation, cross-border data flows, intellectual property, trade (especially as future trade agreements pertain to data flows and intellectual property), and Internet governance. Schonander is a member of an international group charged with providing recommendations in 2015 for enhancing the accountability of the Internet Corporation for Assigned Names and Numbers (ICANN). Schonander is a former U.S. diplomat. He most recently was Senior Advisor for Europe, OECD and WIPO Intellectual Property Affairs. He previously served as Special Assistant to the Under Secretary for Democracy and Global Affairs, where he managed the leadership of the Bureau of Oceans, Environment and Science. Schonander also spent four years as the Trade Policy Advisor in the U.S. Embassy in Madrid, and over a decade as a senior advisor in in various embassies and consulates around the world. Schonander has a Masters of Law degree from George Washington University, a Masters Degree from the Lyndon B. Johnson School of Public Affairs, and a JD from the University of Stockholm. He speaks Swedish, French, Spanish and Portuguese.
Director of Education Policy
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Brendan Desetti represents SIIA’s Education Technology Industry Network’s (ETIN) policy interests on the federal and state level. Brendan’s work involves promoting policies that create or maintain pathways for innovation in education through technology in K-12 and higher education. This includes work on the Elementary and Secondary Education Act (ESEA), Individuals with Disabilities Education Act (IDEA), Higher Education Act (HEA), and student data privacy. In his role, Brendan also helps school service providers understand the impact of public policies and regulations on their customers in order to better serve their educational needs.
Brendan has a strong background in education policy including a previous role with SIIA providing policy analysis and market impact reports. Prior joining SIIA, Brendan worked as a federal legislative liaison for the Association for Career and Technical Education in Alexandria, VA.