February 23, 2017 • Washington, DC
"The purpose of business is to create and keep a customer." – Peter Drucker
Discover proven techniques publishers and content providers can use to increase customer satisfaction, the average sale and overall revenue.
Specialized publishers realize that they can only survive and thrive to the degree they sell more products over many years to their finite (and sometimes small), markets. In other words, we must create a multiple-purchase, renewable-relationship business.
Learn how best-in-class publishers strategically bring their customers into their community, engage and delight them, and keep them buying year after year. This event will help you find the latest proven strategies for onboarding, cultivating and renewing customer relationships.
Whether your company is B2B, B2C, large, small or in-between, you’ll walk away with best practices to keep subscribers, members, advertisers and sponsors smiling and buying.
See what your colleagues are saying about SIPA's Best Practices Series:
“Great experience with an intelligent and experienced group - I'll be back!” – Henry Hotkowski, Marketing Manager, HR & Compensation Markets, Business and Legal Resources (BLR)
“Great speakers, great value. It's always helpful to network with your peers to learn what I'm doing wrong and occasionally right!” – Adam Goldstein, Publisher, Business Management Daily
“SIPA is truly a community of folks that come together in the spirit of sharing, learning, growing fellow members’ businesses. I always leave with actionable tips that my team can implement upon my return to the office - which gives our team instant ROI!” – Christina Karabetsos, Executive Vice President, QCSS, Inc.
"SIPA conferences are always inspiring and educational with real-life in the trenches advice from a variety of dynamic people." – Judy Doherty, Publisher, Food and Health Communications
Print the full schedule.