A rare opportunity to punch up your writing and your results with three of our industry’s top copywriters.
Jim Sinkinson, award-winning copywriter and trainer: Jim is a veteran publisher, copywriting master and SIPA Hall of Fame member who will help you acquire classic and state-of-the-art online marketing techniques. He’s one of SIPA’s all-time highest rated speakers and trainers, so you’re assured of a fast-paced, highly practical and results-focused experience. Through his company, Fired Up Marketing, Jim helps publishers worldwide improve marketing results and content engagement. He’ll ensure you head home with a notebook full of ideas and techniques for supercharging your direct response success.
Pete McPherson, veteran copywriter for M. Lee Smith, BLR and now PSMJ: Pete shares best lessons from his decades of copywriting for events—webinars, seminars and large-scale conferences.
Bill Dugan, B2B and B2C publishing veteran and award-winning copywriter: Today, Bill manages a high-powered copywriting team and writes compelling copy for Mequoda membership publishers. He’ll reveal best practices for email, landing pages and order pages.