SIPA's Webinar on Membership Models: The Five Forces to Success

Attendees will learn the five levers that make for a successful membership model and hear how Diversified Communications is innovating their APP2P Network membership. 

Specific topics covered will include developing a compelling value proposition, keys to initial conversion and the features that will boost your retention rates.

Don't miss this webinar that will give you insight into leveraging one of the most coveted revenue models by the publishing and media industry today. 

Bonus: 10 attendees will receive a free copy of Rob Ristagno's book, A Member is Worth A Thousand Visitors. Rob applied his experience with dozens of publishers and developed five easy to understand concepts that can help your grow your business though memberships.


Megan Hall, Director, Diversified Communications
Megan oversees all event, membership and certification operations supporting the Institute of Finance & Management (IOFM) and Accountex USA, which are part of Diversified’s Business Community Group. This includes customer experience, quality control, project management and product development. Under Megan's leadership, the certification programs were streamlined from a paper-based system to a cloud-based LMS resulting in revenue growth and improved margins. Megan is a graduate of Lee University. 

Rob Ristagno, CEO, Sterling Woods Group
Rob drives dramatic online revenue growth for content creators. He’s a professional speaker, author, and the CEO of The Sterling Woods Group, a firm that helps companies lock in 50%+ growth. Rob and the team teach clients his Five Forces Framework, proven to increase sales in any environment. Prior to starting Sterling Woods, Rob served as a senior executive at several niche media and e-commerce businesses, including America’s Test Kitchen, where Rob was COO. He started his career at McKinsey and holds degrees from the Harvard Business School and Dartmouth College.

Thank you to our Webinar Provider

Presentation Proposals 
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