SIPA's Summer Executive Roundtable

London, UK


9:30 - 11:30 AM

SIPA's Executive Roundtable

Register for the Roundtable

  • Members - Free
  • Nonmembers - $50

Press Association
292 Vauxhall Bridge Rd
London SW1V 1AE
United Kingdom
+44 (0)20 7963 7000

Join us for a candid,  peer-to-peer discussion on Sales Management and Training

Incisive Media have grown their subscriptions revenue by 75% since 2013 by switching focus from individual to enterprise subscriptions. 

Join Michelle Godwin and Ben Wood to discuss and debate how effective sales management can lead to transformational results. 

Key Takeaways

  • How to build an effective sales team 
  • Recruitment and training
  • How to incentivize your salespeople 
  • Splitting new business from account management to upsell and renewal
  • Case studies of how to achieve growth by client


Ben WoodBen Wood, Group Marketing & Subscriptions Director, Incisive Media
Ben joined Incisive Media from Emap in 2007. After a period managing the global Events Marketing team, he became Subscriptions and Marketing Director in 2013. Ben’s remit was to transition the subscriptions business from print to digital, to overhaul product packages, and to switch from individual to enterprise. Ben worked closely with Michelle to hire, build and retrain a global sales team, whilst also ensuring the marketing, data insight and customer service teams changed to support enterprise sales too. 

Michelle GodwinMichelle Godwin, Head of Enterprise Sales, Incisive Media
Michelle joined Incisive Media in 2007 to run a 30 strong telesales team selling subscriptions and delegate places in London, New York and Hong Kong. Since then, Michelle has transformed the team from a transactional approach to a consultative sales style, and from selling to individuals to selling enterprise subscriptions. Prior to Incisive Media Michelle spent 13 years at Emap working across a portfolio of products and as Recruitment Sales Director, was on the board involved in strategy for the business and new launches.

11:30 AM




To learn more about SIPA membership or this event, Nancy Brand at or (781) 754-4771.