Starting a new conference in an already crowded space can be challenging, but also potentially result in big wins for publishers and information providers. By finding the right niche and leveraging a strong marketing strategy, you can reap great rewards from conference profits, enhance your community and customer relationships and heighten awareness of your brand.
Here’s how one publisher accomplished this tremendous feat:
In 2015, New Hope Network, an Informa business launched Esca Bona, a conference aimed at fixing our country's food system by connecting entrepreneurs, technologists, business leaders and grass-roots activists with one another. In 2016, the marketing team developed an integrated strategy to far surpass their year one results.
Sky Dailey, senior marketing manager at New Hope Network and recipient of the 2017 SIPAward for Best Conference Marketing, will share the winning elements from their campaign that resulted in a year-over-year 19% increase in registration revenue, 50% lift in sponsorship revenue, and 3,000 new contacts.
- Developing an integrated marketing campaign leveraging email, direct mail, banner ads, social media and more
- Crafting creative messages with emotional appeal, conversational flair and attractive design
- Leveraging editorial channels and opportunities in cross-promotional efforts
- Incorporating Esca Bona-centric education into other conferences to build awareness
- Segmenting audiences for exceptionally personalized and targeted communications
Register today and get key insights into this award-winning conference marketing strategy and adapt it to your specific business efforts.
Sky Dailey, Senior Marketing Manager, New Hope Network
Sky regularly catapults Informa & New Hope Network’s diverse portfolio of in-person & digital offerings to new heights via imaginative trade events and creative content marketing. With a soft-spot for bold branding and experiential marketing, he’s put together a B2B event offering up a rideable 14' mechanical shark (because really, shouldn't every week be Shark Week?!) When not tracking down sea mammals, Sky explores his current home state of Colorado while running, cooking or riding motorcycles.
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Do you have a successful initiative or innovative strategy you want to share with other niche publishers? Contact Nancy Brand at firstname.lastname@example.org