SIPA's Webinar on Website Optimization: Best Practices in Design and Usability

For most of your customers and prospects, your website is your company. So, if they can’t find it (or can’t use it) on your website you don’t have it. 

On this webinar, you’ll hear from Ronnie Nelson of BVR and Linda Vassily of Cabot Wealth Network and discover what they have done to optimize their websites.

A 2017 SIPAward winner in the Best New or Relaunched Website Category, Ronnie will share how BVR approached their website redesign to simplify navigation, improve search options, streamline the customer log-in process, turbocharge audience development and lead generation and more. 

Linda will give you a detailed look at the comprehensive process they went through in their recent website overhaul. She’ll tell you about their priorities going into the redesign, helpful websites and tools to reference, must-have basics, SEO considerations and more. And, she’ll tell you about the greatly improved results they have to show for it!

Please note, if your web presence isn’t important to profitably growing your business, this webinar isn’t for you. For everyone else, you will come away with practical tips and strategies that will help you improve your website user experience, and improve your bottom line.

Discover how to supercharge your website traffic, customer engagement and sales at SIPA’s Best Practices Conference on Website Optimization, October 19 in Atlanta. Only $397 for members (offer ends September 21).

Register Now 


Ronnie Nelson, Senior Marketing Manager, Business Valuation Resources (BVR)
Ronnie is the Senior Marketing Manager at Business Valuation Resources (BVR). BVR is the premier provider of a
uthoritative deal and market data, news and research, and training for the business valuation profession. With more than 15 years of experience in marketing and design within the publishing industry, Ronnie works with her small team of creatives to successfully meet the needs of stakeholders whether it be on the web, in print, or in the social media sphere. She graduated with a degree in communications and psychology from Portland State University. “Design is not just what it looks like and feels like. Design is how it works.” - Steve Jobs

Linda Vassily, VP of Marketing, Cabot Investing Advice
Linda is Vice President of Marketing at Cabot Investing Advice in Salem, Massachusetts, one of the oldest and most respected independent investment advisory services in the U.S. Prior to joining Cabot in 2012, Linda served four years as marketing director for United States Biological and 18 years at New England BioLabs, first as a product manager, then as part of the web development team. Linda graduated from MIT with a degree in life sciences.

Thank you to our Webinar Provider

Presentation Proposals 

Do you have a successful initiative or innovative strategy you want to share with other niche publishers? Contact Nancy Brand at