SIPA’s webinar on Crafting Killer Content that Gets Shared

Ever wonder why one tweet or Facebook post takes off and another doesn’t? Social media’s “secret sauce” isn’t just luck; it’s also having an audience-centric strategy to put you in the right place at the right time. 

Register for this webinar and learn how to identify your audiences, target trending topics and pair the two to maximize engagement! 

Key takeaways:

  • Formulas of successful posts, including cross-platform writing tips
  • Identifying digital audiences and modeling personas
  • Tools you can use to create multimedia and find trends
  • Implementing benchmarking and content calendars for long-term success

Unable to attend on December 6? No need to miss out. Sign up and we will email you the recording to view it at your convenience.


Bethany Chambers, Director of Audience Engagement, North Coast Media
Bethany is passionate about editorial, marketing and the media business — which means she never gets bored as Director of Audience Engagement at North Coast Media in Cleveland, Ohio. Since joining the B2B startup in 2012, she has championed new product development, content strategy and strong client relationships as the keys to boosting digital revenue. Her work has earned her a Folio Magazine Top Women in Media award and a National Press Club fellowship. In the past year, Chambers has been a featured speaker at Content Marketing World and spoken on data for A former reporter who has covered telecomm, healthcare, manufacturing and local politics, she’s a proud alumna of Duquesne University’s A.J. Palumbo School of Business Administration and Northwestern University’s Medill School of Journalism. 

Thank you to our Webinar Provider

Presentation Proposals 

Do you have a successful initiative or innovative strategy you want to share with other niche publishers? Contact Nancy Brand at