SIPA's Webinar on Event Marketing: How to Grow Your Event Registrants And Target The Right Audience


Events continue to grow as a part of many publishers' portfolios. With targeted marketing tactics, you can increase the impact of your marketing efforts and in turn, reap higher rewards with increased attendance at your events. The magic trick in growing your events audience, is knowing who your target is, and how to convince them.

Join us for this session and learn how Government Executive Media Group built a robust event marketing strategy into their overall strategy and the impressive results they achieved. Key  takeaways:

  • New marketing tactics for all types of audiences
  • Cultivation is Key! How to convert your registrants into attendees
  • How to target a specific audience

Presenters


Allie DeNicuolo
Senior Director of Marketing, Digital & Events, Government Executive Media Group

Constance Sayers
President, Government Executive Media Group