SIPA’s Webinar on Brain Science in Business: Using Psychology to Increase Response

Wednesday, February 15, 2017

11:00 AM – 12:00 PM ET/5:00– 6:00 PM CET

Members - Free | Nonmembers - $199

Let's face it: our brains today are bombarded with information. As a result, it's increasingly difficult to capture someone's attention. And even more difficult to convince them to do what we marketers want them to. However, some smart marketers know how to overcome these challenges by using decision science. 

Register now and gain a competitive advantage by discovering how to use scientifically-proven techniques for pricing, offer structure, copy/design and more to persuade your audience to take action.


Nancy Harhut, Chief Creative Officer, Wilde Agency
Nancy Harhut is the Chief Creative Officer of Wilde Agency, where she combines social scientists’ insights about human behavior with integrated marketing best practices in order to get people to act. Prior to Wilde, Harhut held senior creative management positions with Hill Holliday, Mullen and Digitas. She and her teams have won over 175 awards for digital and direct marketing effectiveness, for clients such as Boston Globe, NFPA, HP, and Cognos/IBM. A frequent speaker at industry conferences from New York to Moscow, Harhut was recently named a BostInno “50 on Fire” honoree.

Thank you to our Webinar Provider

Presentation Proposals 

Do you have a successful initiative or innovative strategy you want to share with other niche publishers? Contact Nancy Brand at