Wednesday, March 22, 2017 • 1 hour
Marketing has always been equal parts art and science. The science is now more and more about effectively using data to drive performance.
There are two main approaches to enhancing your marketing with data:
1. Do what you have always done, but do it better, including targeting prospects, personalizing messaging and creating a conversation
2. Do what you couldn’t do before, enabled by data, including making real-time connections between multiple touch points
Register for SIPA’s Webinar on Data-Driven Marketing and learn from two experts how to effectively use the data you have and obtain the data you need to drive your marketing performance and efficiency.
Adriaan Bouten, CEO, Digital Prism Advisors
Adriaan founded dPrism from the belief that established businesses can be as nimble and innovative as any startup, given the right strategy. A true visionary with twenty years of experience in digital transformation across both B2B and B2C industries (including McGraw-Hill, USA-TODAY, Congressional Quarterly). Adriaan can quickly and accurately isolate those companies that would most benefit from the application of technology.
Len Gilbert, COO, Digital Prism Advisors
Len has deep experience developing new product and business models while leading B2B and B2C media, eCommerce, and data businesses. He has run Product, Customer Experience, and Business Development organizations at Yodle, LexisNexis, Barnes & Noble.com, and McGraw-Hill and serves as an advisor and mentor at a number of start-ups.
Thank you to our Webinar Provider
Do you have a successful initiative or innovative strategy you want to share with other niche publishers? Contact Nancy Brand at email@example.com.