SIPA’s Webinar on Employee Recruitment and Retention: Strategies and Tips to Attract and Retain Top Talent

Wednesday, March 8, 2017 • 1 hour

Specialized publishing and content production has changed drastically with the pivot from print to digital and nowhere is the stress of this change felt more acutely than within our workforce. 

As a company leader and manager, have you wrestled with these challenges?

  • How do I identify the key talent missing from my business or department?
  • How do I address the generation gap to foster productivity and collaboration?
  • What are the critical skill sets do I need in-house to keep up with the rapid advancement in technology?
  • What are prospective and current employees looking for in an organization that will keep them from job-hopping every few years (or months)?
  • How do I build a corporate culture that’s right for my small, medium or large publishing company?
  • Where do I start with training, onboarding and developing my staff?

If the answer is “yes,” then this webinar is for you. 

Whether you are hiring a tech-savvy marketer or retraining an old school editor, recruiting and retaining a happy, engaged workforce is job one for publishers today. During this webinar, two seasoned industry experts will discuss innovative strategies and practical tips to arm you with ideas that help you find and retain the best talent.


Ed CoburnCo-President, School Family Media
Ed Coburn is Co-President of School Family Media which focuses on the intersection of schools and families. School Family Media has print and digital information products, expos, SaaS software and other services, and a data platform. Prior to joining School Family Media, Ed was Senior Vice President at Mequoda Systems where he provided strategic consulting to numerous B2B and B2C publishing clients through the process of building and monetizing their multiplatform publishing business. Previously Ed was Publishing Director at Harvard Medical School, co-founder and Managing Director of Circadian Information, Group Publisher at Cutter Information Corp., and a marketing manager at Reed Business Information. Ed has lead courses in content strategy, sponsorship revenue generation and organizational structure at Mequoda Institute programs and has been a frequent speaker at SIPA and other media industry events. He is a graduate of Cornell University and the Olin Graduate School of Management at Babson College.

Jack Farrell, Managing Director, Jack Farrell & Associates
Jack Farrell was an STM publishing lifer who left his post as Vice President of Digital Content at McGraw-Hill in May 2006 to start a publishing-centric recruiting firm. His publishing career included leadership roles in sales, marketing, international, editorial, and digital publishing. Jack Farrell & Associates features a team of former publishing managers who are expert at making right matches for our clients. This is evidenced by a 98% retention rate for candidates hired since 2014.

Thank you to our Webinar Provider

Presentation Proposals 

Do you have a successful initiative or innovative strategy you want to share with other niche publishers? Contact Nancy Brand at