Wednesday, April 5, 2017 • 1 hour
Michelle Godwin and Simon Gates will deliver exclusive insights into how Incisive Media transformed the way it sells subscriptions – driving up revenue, renewal rates and subscriber engagement.
Register now and learn from two professionals with firsthand experience how to position your sales team for maximum success.
- How Incisive Media reformed its sales structure and strategy for increased effectiveness
- Harmonizing the relationship between marketing and sales teams
- Leveraging data and research to help support sales teams
Michelle Godwin, Head of Enterprise Sales, Incisive Media
Michelle joined Incisive Media in 2007 to run a 30 strong telesales team selling subscriptions and delegate places in London, New York and Hong Kong. Since then, Michelle has transformed the team from a transactional approach to a consultative sales style, and from selling to individuals to selling enterprise subscriptions. Prior to Incisive Media Michelle spent 13 years at Emap working across a portfolio of products and as Recruitment Sales Director, was on the board involved in strategy for the business and new launches.
Simon Gates, Group Head of Product Marketing, Incisive Media
Simon has 14 years subscriptions management experience having joined Incisive Media from Euromoney in 2015. Simon has been the lead in setting up automatic subscription renewals and realigning the marketing approach to focus on lead nurturing and engagement. Simon works closely with Michelle to ensure Sales and Marketing efforts are in sync and providing an effective return on investment.
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