Wednesday, May 31, 2017 • 1 hour
Repurposing and monetizing existing content is an effective and efficient method for publishers and content providers to grow their top and bottom lines. However, in many cases, older content is archived and often forgotten about.
In what seems like a never-ending race to produce more and more digital content, we often forget we have a tremendous existing asset that can be leveraged to publish and refresh content that keeps our audiences engaged, retained and better monetized.
Register for this webinar and get a firsthand account of how Harvard Business Publishing (HBP) successfully breather new life into older content for increased digital readership, higher website traffic, and, ultimately, more subscription sales and renewals.
Case Study Highlights
- Creating a new value proposition for subscribers using existing content
- Converting customers from print to digital subscriptions
- Developing pricing and offers
- Repurposing content for multiple formats
- Onboarding and engaging subscribers
Emily Neville-O’Neill, Senior Product Manager, Harvard Business Publishing
Emily is a Senior Product Manager at Harvard Business Publishing focusing on the Harvard Business Review website (HBR.org). She oversees large areas of the HBR.org experience including email newsletters, subscriber only parts of the site, the magazine archive, assessments, the HBR tablet apps, The Big Idea, and search. She works closely with both internal and external stakeholders to create a positive and dynamic customer experience on the site that propels the HBR mission forward. Emily has a strong, decade-long background in product management within the publishing industry. She earned her MBA at Endicott College.
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