Webinars

If you are interested in creating and/or presenting on a webinar with SIIA, please contact Jenn Carl . To access a webinar recording, click on the title below.

Platforms, APIs and SDKs: Your Journey into Today’s Business of IT  

Featuring Pankaj Chawla,Accenture Products & Platforms CTO and Managing Director, Accenture


Increasing Customer Lifetime Value for Software & SaaS Subscriptions | PDF | Video

Building Your Desired Customer Experience: Pitfalls and Accelerators
Featuring John Zuk, Principal, Waterstone Management Group

Simple Marketing Hacks for Predictable Revenue and Profits
Presenter: Jeremiah Desmarais, Strategy and Marketing Consultant

The New EU-U.S. Privacy Shield: What Software Companies Need to Know
Presenters:

Melinda McLellan, Counsel, Baker Hostetler
Emily Fedeles, Associate, Baker Hostetler

Data Transformation, Processing and Analytics
Presenters:
John Roney, President, Advanced Search & Business Analytics
Nate Philip, Product Marketer, Qubole


A Sneak Peek at SIIA's 2016 Events and Opportunities

Presenters:
Rhianna Collier, Vice President & Managing Director, Software & Services Division, SIIA
Dhaval Moogimane, Partner, Waterstone Management Group

5 Ways to Optimize Your SaaS Business in the Cloud
Presenters:
Jeff Kaplan, Managing Director, THINKstrategies
David Fowler, Vice President of Marketing, INetU

Your IPO is Coming. Is Your Finance Team Ready?
Presenters:
Mark Gervase, Senior Product Marketing Manager, Intacct
Robert Bankey, Senior Director of Accounting & Finance, Opower

Improve Your Product Team's Performance
Presenter: Greg Geracie, President, Actuation Consulting

From Transaction to Process
How to Create a Customer-centric Business Model
Presenters:
Matt Shanahan, Vice President, Product Strategy of Scout, Service Source
Denis Prombriant, Managing Principal, Beagle Research Group, LLC

Management by Metrics
Best Practices for High-Growth SaaS Companies
Presenters:
Lauren Kelley, CEO, OPEXEngine
Tyler Sloat, CFO, Zuora

2014 SIIA Marketing Industry Report – Marketing with Confidence
Presenters:
René van Erk, CEO, ISVWorld
Rhianna Collier, Vice President, Software Division, SIIA

Run a Smart SaaS Company
Presenters:
Guy Nirpaz, CEO, Totango
John Broady, General Manager, Thismoment

Management by Metrics | The Smarter Way to Manage Your Software Company
Presenters:
Lauren Kelley, CEO, OPEXEngine
Marc Linden, CFO, Intacct

The Factors That Drive High Performance Product Teams
Presenter:
Greg Geracie, President, Actuation Consulting


Seven Ways Text Analytics Tames Big Data
Presenters:
John Falehi, Chief Strategy Officer, Content Analyst
Steven Toole, Vice President of Marketing, Content Analyst

Mobile Will Transform Your Finance Operation – Are You Ready?
Presenters:
Alex Bakker, Senior Research Analyst, Saugatuck Technology
Mike West, Vice President and Distinguished Analyst, Saugatuck Technology
Darren Linscott,Vice President of Product, Bill.com

2013 SIIA Marketing Report Overview
Presenters:
Rhianna Collier, Vice President, Software Division, SIIA
Mary Brandon, Vice President, Marketing, SoftServe
Jason Miller, Social Media Manager, Marketo

The Data Center of Tomorrow
Presenters:
Seema Jethani, Director of Product Management, EnStratus
Vanessa Alvarez, Cloud Thought Leader & Director of Product Marketing, Gridstore

2013 Federal IT Predictions
Presenters:
Susie Adams, Federal Chief Technology Officer, Microsoft
Kevin Plexico, Vice President Information Solutions, Deltek
Mike Binko, President & CEO, kloudtrack

Critical Success Factors for an Enterprise Mobile Strategy
Presenters:
Tony Hernandez, Principal, Business Advisory Services, Grant Thornton LLP
Mike Barba, Manager, Business Advisory Services, Grant Thornton LLP

Shaping A New Era of Computing and Business Innovation
Presenters:
Lauren States, Vice President, Technology Strategy, Growth Initiatives and CTO for Cloud Computing, IBM
Vanessa Alvarez, Cloud Thought Leader & Director of Product Marketing, Gridstore

How to Sell The Way Your Customers Want to Buy
Presenter: Kristin Zhivago, Author

How to Develop Software in the Cloud – Securely
Presenters:
Mitchell Simon, Managing Director, Grant Thornton
Rand Wacker, Vice President of Product Management, CloudPassage

ICANN's Planned Expansion of gTLDs: Opportunities and Challenges
Presenters:
Steve Metalitz, Partner, Mitchell Silberberg & Knupp LLP, counsel for the Coalition for Online Accountability (COA)
Scott Bain, Chief Litigation Counsel & Director, Internet Anti-piracy, Software & Information Industry Association (SIIA)

Let The Data Set You Free!
Presenters:
Lauren Kelley, CEO & Founder, OPEXEngine
Kelly Battles, CFO, Host Analytics

The Federal Cloud Computing Initiative Update
Opening Presentation by INPUT: "Five Indicators That Cloud Computing is Here to Stay"
Presenter: Deniece Peterson, Manager, Industry Analysis, INPUT

Vendor Panel
Moderator: Michael Binko, President & CEO, kloudtrack

Panelists:
Kevin Jackson, Cloud Evangelist and Engineering Fellow, NJVC
Nick Hoover, Senior Editor, InformationWeek
Robert O. Ames, Director and Deputy CTO, IBM Federal

Optimizing Web Performance for SaaS Success
Moderator: Dave Karow, Senior Product Manager, Keynote

Panelists:
Schalk Theron, Vice President of Operations, SpringCM
Richard Broome, Vice President of Operations, Host Analytics
Ben Rushlo, Director of Performance Consulting, Keynote

Improving Service Quality through Web Performance Monitoringe
Moderator: Dave Karow, Senior Product Manager, Keynote

Panelists:
Dave Wiggins, CTO, DocuVantage
Jason Muldoon, VP Product Development, InsideView
Vik Chaudhary, VP Product Management and Corporate Development, Keynote

SLA Webinar: Setting Expectations in SaaS
Moderators:
Dan Rhynhart, Blank Rome LLP
Lisa Casey Spaniel, Blank Rome LLP

Presenters:
Jeff Johnson, Sr. Director of Professional Services, NaviSite
William Toll, Sr. Director of Marketing & Strategic Alliances, NaviSite
Tom Cignarella, VP of TechOps, Clickability

GSA Presentation on the Federal Cloud Computing Initiative
Speaker: Matthew Goodrich, Project Manager, FedRAMP and Apps.gov, General Services Administration

Moderator:
Morris Panner, Chief Executive Officer, TownFlier, Inc.

How to Survive and Thrive in the New Software Industry
Presenters:
Laura Sachar, General Partner, StarVest Partners
Paul Turner, Director, NetSuite
Jim Holtzman, CFO, FieldGlass

How to accelerate your business performance with enterprise 2.0 approaches and technology
Presenters:
Oliver Marks, Sovos Group
Sameer Patel, Sovos Group

Cloudonimcs: What Software CEOs and CFOs Really Need to Know about Measuring their Business
Moderator:
Dan Druker, SVP, Marketing, Intacct

Panelists:
Philippe Botteri, Bessemer Venture Partners
Rob Hull, CFO, Adaptive Planning
Marc Linden, CFO, Intacct

Capital Markets Overview
Moderator: Brian Klemenhagen, Senior Principal, TripleTree, LLC

Panelists:
Venu Pemmaraju, Investment Director, Intel Capital
Avinoam Nowogrodski, CEO, Clarizen
Seksom Suriyapa, VP, Corporate Development, SuccessFactors

Accelerating Cloud Computing Adoption: Developing an Integration Strategy
Presenters:
Mike West, Vice President, Saugatuck Technologies
Rick Nucci, CTO & Co-Founder, Dell Boomi
Richard Broome, VP Operations, Host Analytics
Keri Brooke, VP Product Marketing, Host Analytics

Cloud Integration
Moderator:
Conor Halpin, SVP, EMEA, OpSource

Presenters:
David Inbar, Director of Worldwide Marketing & International Channel Development, Pervasive Integration
Rick Nucci, Chief Technology Officer, Dell Boomi

Cloud Security
Moderator: Lars Ewe, CTO, Cenzic

Panelists:
Deb Banerjee, Director of Engineering, Symantec
Jim Cavalieri, CSO, Salesforce
Steve Riley, Sr. Technical Program Manager, Amazon Web Services

The Future of Mobility and What it Means for the Software Community
Moderator: Maribel Lopez, Lopez Research, LLC

Panelists:
Pankaj Kedia, Intel
Macario Namie, Sr. Director of Products, Jasper Wireless
Mark Self, VP, Worldwide Industry Solutions Group, Motorola

How Cloud Computing Changes the Mobile Landscape
Moderator: Maribel Lopez, Lopez Research, LLC

Panelists:
Joe Weinman, Strategy and Business Development, AT&T Business Solutions
Jim Szafranski, Vice President, Product Management and Marketing, Fiberlink Communications

Navigating the New Mobile Application Development and Distribution Models
Moderator: Maribel Lopez, Lopez Research, LLC

Panelists:
Anthony Deighton, Senior Vice President, Products, QlikView
Mike Kirkup, Director, Developer Relations, Research In Motion
Anand Iyer, Senior Product Manager, Windows Phone Developer Team, Microsoft

Developing the Channel for the SaaS/Cloud Vendor
Moderator: Adrian Davis, President & CEO, Whetstone, Inc.

Panelists:
Lou Chappuie, VP, Partner Programs, Dell Boomi
Matt McConnell, CEO, Knowlagent

Selecting the Appropriate Channel
Moderator: Adrian Davis, President & CEO, Whetstone, Inc.

Panelists:
David Lloyd, President, IntelliResponse Inc.
Jeff Silbert, Managing Director & Founder, Order of Magnitude Group

Avoiding Channel Conflict
Moderator: Adrian Davis, President & CEO, Whetstone, Inc.

Panelists:

Michael Binko, President and CEO, Kaulkin Information Systems
Steve DeMarco, VP, Worldwide Sales, Xactly Corporation

How to Communicate with and Train Channel Sales Personnel
Moderator: Adrian Davis, President & CEO, Whetstone, Inc.

Panelists:
Ron Wastal, VP of Sales & Business Development, Cast Iron Systems
Kim Zachar, Channel Sales Manager, Intacct

Building a Sales Compensation that Works
Moderator: Lincoln Murphy, Managing Director, Sixteen Ventures

Panelists:
Liz Cobb, General Manager, SMB Solutions, Xactly Corporation
Jeff Honeycomb, SVP, Sales, OpenAir, a NetSuite Company
Guy Shani, VP, Sales, Clarizen

Overview of Business Applications of Social Media
Moderator: Karen Leavitt, CEO, Marketing Fusion

Panelists:
Angela Lauria, CMO, AppAssure
Gail Nelson, SVP, Marketing, BurrellesLuce
Jeff Majka, Director of Marketing and Business Development, Strategic Communications Group

Enterprise Sales Support – Using Social Media to Support the Enterprise B2B Sales Cycle
Moderator: Ian F. Strain-Seymour, Director of Product Strategy & Development, Apogee Search LLC

Panelists:
Steve Lunceford, Director, Public Sector Strategic Communications, Deloitte Services LLP
Adam Mertz, Product Marketing Manager, Jive Software
Jay Hallberg, Co-founder & VP of Marketing, Spiceworks

Using Social Media to Target the C-Suite and Close Deals
Moderator: Jeff Majka, Director Marketing & Business Development, Strategic Communications Group, Inc.

Panelists:
Steve Ressler, Founder, GovLoop
Jim Fowler, CEO, Jigsaw

Social Media for Brand Awareness, Thought Leadership and Other Traditional PR Activities
Moderator: Robert Carroll, VP Marketing, Clickability

Panelists:
Jeff Majka, Director of Marketing and Business Development, Strategic Communications Group
Kye Strance, Director of Product Management, Vocus
Richard Dym, CMO, OpSource, Inc.