SIIA's Marketing Network is a vibrant community of technology marketing professionals to exchange ideas and tools that help marketing professional succeed in today’s marketplace. The Marketing Community promotes the education of innovative marketing technologies and provides domain expertise though our member experts. The Marketing Community delivers high quality content and networking for marketing organizations and business professionals.
Use this platform to share insights, solve problems, keep up to date on industry trends, and foster innovation and growth through peer-to-peer connections. Check out the resources below for industry information or get actively involved by participating on a virtual forum. Join the group discussion on LinkedIn, and connect directly with your peers.
If you want to share your thoughts on resources or events, please contact Jennifer Carl, Director of Software & Services Division, Programs.
Stay Up to Date
Send an email to Jennifer Carl to receive updates with current News and Activities taking place in the Marketing Network
Resources & Blogs
Engaging Customers Through Lifestyle Experiences: From Top of Transactions to Top of Mind | Accenture Video, 2014
Seamless Lifestyle Experiences: Moving from Transactional Moments to Top of Mind | Accenture White Paper, May 2014
Supply on Demand: Adapting to Change in Consumption and Delivery Models | Zuora Paper via The Economist Intelligence Unit
Mastering Your Subscription Pricing Game Plan: The Keys to Driving Recurring Revenue Growth | Zuora eBook, 2014
Accelerate Success in the Subscription Economy: Practical Guidance for Your Subscription Business | Zuora eBook, 2014
2014 SIIA Marketing Industry Report – Marketing with Confidence | SIIA Webinar
If you are an SIIA member and would like to have your resources and events posted in the Marketing network, please email Jennifer Carl.