Schedule

Registration

Opening Remarks

Opening Keynote

Keynote:

Michael Hansen, Chief Executive Officer , Elsevier Health Sciences

Previews

Three five minute company presentations followed by five minutes of Q&A after each presentation.

Boardroom Insiders

Presenter:

Sharon Gillenwater, Principal and Founder, Boardroom Insiders

DeepDyve

Presenter:

William Park, Chief Executive Officer, DeepDyve, Inc.

Parse.ly

Presenter:

Sachin Kamdar, Chief Executive Officer, Parse.ly

Networking Break

Ad Technologies In The Content Mix

With so many different targeting and optimization approaches to online advertising, specialized publishers don't need to be constrained by old-school approaches anymore. It's now possible to expose relevant branded advertising to your visitors based on their interests, how they are interacting with your content, and their common connections with fellow visitors. In this session, we'll examine ad-related canards and then discuss concrete ways that publishers have been able to increase ad revenues in their overall business mix.

Ari Paparo, Product Management Director, Google

Interviewer:

David Sidman, Founder & Chairman, Linkstorm

Googled: The End Of The World As We Know It

Keynote:

Ken Auletta, Author of "Googled: The End of the World as We Know it", The New Yorker

Networking Lunch

Post Search World

Database publishers and media companies are moving past the era of search being a query/response tool to an era in which search technologies power complete on-demand publications and services. Advanced search technologies such as text mining and semantic processing are the engines behind these publications, but the real news is that people see the services that they power as complete solutions and not just a list of search results. In the process of building these on-demand, search-driven solutions, publishers are wrestling with their roles in a publishing process that values multiple content sources in valuable contexts - and coming up with more valuable and profitable services in the process.

Moderator:

Fernando Pereira, Research Director, Google

Panelists:

Nancy Harvey, Executive Director, Wolfram Research Inc.

Chris Lamb, SVP Alliances, the OpenCalais Initiative, Thomson Reuters

Paul Martino , CEO and Co-founder, Aggregate Knowledge

Amiad Solomon, DEL, CEO, Peer39

Where is the Money in Customized Publishing

In most businesses, trying to come up with customized offerings for each customer can be the road to dusty death. Profit evaporates as you strive to meet discreet demands for each and every customer. However, the companies that invested in the right content management tools may be poised to lock in customers by profitably offering custom publishing. Hear from the people who are doing this now to learn:
* Does the technology we have today allow true custom publishing?
* What are the obstacles?
*Is it economically viable at this time?
*How do you make money doing this without going broke?

Moderator:

Gregory Brown, Senior Director, Strategic Development, DataStream Content Solutions (DSCS)

Panelists:

Steven Alperin, Entrepreneur in Residence, MyWire, Consultant ABC , MyWire, Week's Best

David Prichard, President & CEO, Ingram Content Group, Inc.

Matt Turner, Senior Consultant, Mark Logic Corporation

Previews

Three five minute company presentations followed by five minutes of Q&A after each presentation.

ORLive

Presenter:

Ross Joel, CEO & Co-founder, ORLive, Inc.

HearPlanet

Presenter:

Steven Echtman, Founder & CEO, HearPlanet

Snac Inc.

Presenter:

Mark Caron, CEO, Snac Inc.

Networking Break

eBooks: Will They Endure or are They Just a Steppingstone?

The eBook markets explosive growth continues to outpace forecasts. New and improved eReader devices, and new alliances and partnerships are emerging at a dizzying pace. This combination of players in the hardware, monetization and dissemination space has created a tantalizing but volatile market for publishers to grapple with. Hear our panel of experts debate the following topics in this burgeoning space.
* Are eBooks and eReaders a long term play for publishers or an extension of a mobile strategy?
* How can publishers optimize their content for the digital future?
* Which sectors are leading the way?
* Whats keeping you from diving head-first into eBooks?

Moderator:

Jan Palmen, DEL, SVP, Publishing Services, Innodata Isogen

Panelists:

Nick Bogaty, Senior Business Development Manager, Adobe Systems, Inc.

Christopher Brown, Director, Pearson

Larry Schwartz, President, Newstex, LLC

CEO Outlook: In Search of New Business Models Fear, Greed and Hope As Traditional Media Go into Free Fall

As traditional media are crushed by the twin forces of recession and disruptive new media species, the industry is searching for new strategies and business models to exploit the new environment.
Whether its the rush from print to virtual interactive media, or the switch from paid to free business models, its a time of great challenges and opportunities.

* How do you value information in a commodity world? Freemium versus Premium?
* What is the radical price and what level of business does it sustain?
* What are innovative new business models that can win for your company?
* Whats in store in copyright, communications and competition from the White House?

A panel of industry experts, from the worlds of new media, traditional media, finance and journalism tackle the key issues.

Moderator:

James Kollegger, Chairman & Chief Executive Officer, Genesys Partners, Inc.

Panelists:

Mark Anderson, CEO, Strategic News Service

David Eun, Vice President, Strategic Partnerships, YouTube

Dick Harrington, Chairman and General Partner, The Cue Ball Group

Andrew Lack, CEO Multimedia Group, Bloomberg LP

CODiE Awards Reception & Dinner, sponsored by Cognizant Technology Solutions

Registration

Search Engine Executive Council Meeting

The Search Engine Executive Council will meet to discuss initiatives for 2010. This group is open to SIIA members.

Research Overview: Outsell Inc.

Outsell will present its view of the outlook for 2010.

Presenter:

Anthea Stratigos, Co-founder & CEO, Outsell, Inc.

New Decade, New Rules: How the New Newsonomics Are Sweeping Away Business as Usual

As we enter the first truly digital news decade, the basics of content creation and distribution and the long-established connections between news and advertising are in transformation. Ken Doctor, author of Newsonomics: Twelve New Trends That Will Shape the News You Get (St. Martins Press, Feb. 2) and a leading news industry analyst, focuses on the new rules of the game and the companies leading the way.

Keynote:

Ken Doctor, Author, Newsonomics, and Industry Analyst, Outsell Inc.

Economic Impact Research, published by FreePint

Between late 2008 and late 2009, enormous changes took over the business world. Information and content budgets underwent deep cuts, while jobs, divisions, and even entire businesses, disappeared.

Going beyond the headlines and anecdotal reports required some digging. FreePint undertook a research effort to understand what tangible changes had taken place in information centers and content portfolios, as well as in staffing.

A brief presentation will explore these findings and the emerging opportunities many organizations are seizing as a result. Attendees are welcome to request a complimentary copy of the full report, following the presentation.

Presenter:

Robin Neidorf, Director of Research, Free Pint Limited

Previews

Three five minute company presentations followed by five minutes of Q&A after each presentation.

Brand Thunder

Presenter:

Patrick Murphy, Founder and CEO, Brand Thunder

HaraBara

Presenter:

Erik Mikisch, CEO, HaraBara

NetProspex

Presenter:

Mark Feldman, Chief Operating Officer, NetProspex

Networking Break

Information Wants to be Expensive

An SIIA survey found that Business Models is still the evergreen topic the industry wants to hear about. Everyone is seeking out new business models, but in actuality there really is no such thing as a new model. Information companies, like their counterparts in other industries, merely adjust the product, price, placement and promotion to come up with a combination that they hope will work.
Henry Blodget will interview companies that are succeeding in disrupting the businesses of others. This interview will force you to examine your own marketing mix and to make sure you are not disrupted.

Moderator:

Henry Blodget, CEO & Editor-in-Chief, The Business Insider

Panelists:

Gaby Darbyshire, COO, Gawker Media

Jim Fowler, Founder and CEO, InfoArmy

Cheryl Milone, CEO, Article One Partners, LLC

New Rules of Engagement: Re-Tooling Information Sales and Marketing for the New Economy

Enterprise content companies are responding to the aftermath of a major global economic shift with budget realignments, staffing changes and a rethinking of their traditional spending patterns for business information services. These companies need to understand how changes in your clients decision-making processes will impact both their sales forecasts and your strategic marketing goals. New opportunities abound to provide content and technologies, but long-standing assumptions as to how organizations are calibrating their purchasing plans for enterprise information services are more open to challenge than ever before. Shore Communications Inc. will present the first public results of an ongoing subscription study sponsored by the SIIA Content Division and the SLA that uses a ground-breaking new research technique to gather insights from key decision-makers involved in the decision-making process for enterprise content services purchases.

Presenter:

John Blossom, President & Senior Analyst, Shore Communications, Inc.

Keynote Address

Keynote:

Liberty Carras, Senior Vice President, CNNMoney.com

Networking Lunch

Social Media Action Committee

SYNQWARE

Presenter:

Brett Goldberg, Founder, SYNQWARE