ON DEMAND EUROPE SCHEDULE
W E D N E S D A Y   M A Y   3 0

5:00PM - 6:30PM		Welcome Reception
Sponsored by IT Factory
T H U R S D A Y   M A Y   3 1

7:30AM - 8:15AM		Registration & Breakfast
8:15AM - 8:30AMIntroduction
David Thomas, Executive Director, Software Division, SIIA
Nick Blozan, SVP WW Sales 3Tera & Chairman, SIIA's SaaS Executive Council
8:30AM - 9:15AM Keynote: The On Demand Platform
Jim Corgel, General Manager, ISV and Developer Relations, IBM

Attendees will learn how a major platform vendor sees the progression of the underlying technologies and infrastructure that enables on Demand and the impact on the strategic platform decisions and planning.

9:15AM - 9:45AMAnalyst: The Financial Markets Embrace On Demand
Jerome Fougerat, Regional Director, Corum Group International
9:45AM - 10:00AMOnDemand Previews
Presentations from innovative companies that enable Software as a Service or provide Software as a Service solutions.

  • Citrix Online
  • Wesupply Limited
    • 10:00AM - 10:30AMConference Break
    10:30AM - 11:00AM Venture Fireside Chat: Investing in On Demand
    Christian Claussen, General Partner, TVM Capital
    Interviewed by David Thomas, Executive Director, Software Division, SIIA
    11:00AM - 12:00PMPanel: The Future of On Demand
    Attendees will hear the views of several industry strategists on the state of On Demand and where it goes from here.

    Moderator:
    Treb Ryan, CEO, OpSource, Inc.
    Panelists:
    Dave Mitchell, Program Director, Software as a Service, IBM
    Avinoam Nowogrodski, CEO, Clarizen
    Erik Troan, CTO & Co-Founder, rPath
    Phil Wainewright, Director, Procullux Ventures

    12:00PM - 1:30PMLunch and Keynote: Leveraging the On Demand Ecosystem
    Allen Hoke, Senior Director, Global ISV Strategy, Oracle Corporation
    1:30PM - 2:15PM TCO Analysis:
    Understanding the True Costs Between On Demand and On Premise
    This session will cover a detailed analysis of the costs of buying perpetual license software and contrast that to buying a similarly functioned SaaS solution. You will hear about several real world case studies and learn about a TCO tool you can use to generate your own cost analysis.

    Moderator:
    Jeremy Roche, Chairman of the Board, European Software Association
    Panelists:
    Nick Blozan, SVP WW Sales, 3Tera
    Stephen Fearon, Head of CRM Business Development, EMEA, Oracle Corporation
    Bob Tarzey, Service Director, Quocirca Ltd.

    2:15PM - 2:30PMOnDemand Previews
    Presentations from innovative companies that enable Software as a Service or provide Software as a Service solutions.

  • Clarizen
  • Kaiser Technology
  • Macrovision
    • 2:30PM - 3:00PMConference Break
    3:00PM - 3:45PMPricing and Sales Compensation Strategies
    Accelerating Revenue through Integrated Pricing & Compensation Strategies.

    Moderator:
    Phil Wainewright, Director, Procullux Ventures
    Panelists:
    Stein Bagger, CEO, IT Factory
    Martin Bittner, CEO, SolveDirect
    Mac Craigmyle, CEO, Business Professional
    Stefan Topfer, CEO, WinWeb

    3:45PM- 4:30PM Channel Strategies:
    How Leading SaaS Vendors and Leading SaaS Partners Successfully Leverage Each Other
    How partners make money and what vendors invest in the partnership. What worked and what didn't. Learn from channel thought leaders how they see the channel developing as SaaS products get more and more consumed in a global market.

    Moderator:
    Justin Floyd, President & Founder, Smartfundit.com
    Panelists:
    Justin Boyce Cam, CEO, Comrange
    Christine Mason, Founder, SpringCM
    Clint Oram, General Manager, Sugar Europe & Co-Founder, SugarCRM
    Colleen Smith, Director, Strategy and Business Development, Progress Software

    4:30PM - 4:45PMConclusions
    5:30PM - 7:00PMCocktail Reception - Showcase
    F R I D A Y   J U N E   1

    7:30AM - 8:15AM    		Registration & Breakfast
    8:15AM - 8:30AMIntroduction - David Thomas
    8:30AM - 9:15AM Keynote:
    Secrets of SaaS Success
    Jonathan Martin, Senior Director of Product Marketing (EMEA), Salesforce.com
    9:15AM - 9:45AMBest Practices: SaaS Operations and Infrastructure
    9:45AM - 10:00AMOnDemand Previews
    Presentations from innovative companies that enable Software as a Service or provide Software as a Service solutions.

  • 3Tera
  • LeCayla Technology
  • WinWeb
    • 10:00AM - 10:30AMConference Break
    10:30AM - 11:00AMSoftware, Services, and Microsoft
    Cliff Reeves, General Manager, .NET Platform Strategy, Microsoft
    11:00AM - 12:00PMOn-Demand and The Savvy CEO:
    Using Lessons Learned To Pave The Way For The Future
    Hear from a panel of proven CEOs in the industry as they discuss first-hand experiences and challenges of On-Demand and share their thoughts on the future. The group will tackle the biggest issues for software companies facing On-Demand: revenue models, customer adoption and segmentation, service, support, security, marketing and more.

    Moderator:
    Bill Soward, CEO, Adaptive Planning
    Panelists:
    Paul Doscher, CEO, JasperSoft
    Justin Floyd, President & Founder, Smartfundit.com
    Brian Marsden, CEO, Wesupply
    Simon Presswell, Regional Vice President EMEA, Citrix Online

    12:00PM - 1:00PMLunch
    1:00PM - 1:30PMDynamics of Change and the Importance of Partnerships
    John Chapman, Business Development Director, IT Europa
    1:30PM - 2:00PMSaaS Customer Experience
    Peter de Haas, Business Program Manager Internet Group, Reed Business
    2:00PM - 2:15PMOnDemand Previews
    Presentations from innovative companies that enable Software as a Service or provide Software as a Service solutions.

  • IT FACTORY
  • Wrapped Apps Corporation
    • 2:15PM - 2:45PMConference Break
    2:45PM - 3:30PMBest Practices:
    Retaining and Growing Customers - The New Mandate for Customer Support
    The SaaS recurring revenue model will necessarily require a redefinition of the role of Support. The old reactive Break/Fix mode of Support, and its relationships with others, must change. What will the new SaaS-Support team look like? How will it work with Sales? Development? the Customer? This panel will explore the challenges and identify best practices.

    Moderator:
    John Chapman, Business Development Director, IT Europa
    Panelists:
    Simon Hansford, Chief Solution Officer, Attenda Limited
    Eren Kangeldi, CEO, Kaiser Technology AG
    Bert van der Zwan, Vice President EMEA, WebEx Communications

    3:30PM - 4:15PMPricing and Business Models: How We Make Money
    The attendees will learn about the various pricing and business models and when and why they work.

    Moderator:
    David Carratt, Managing Director, Kennet Partners Limited
    Panelists:
    Stein Bagger, CEO, IT Factory
    Treb Ryan, CEO, OpSource, Inc.
    Vincent Smyth, Regional Vice President EMEA, Macrovision
    Bill Soward, CEO, Adaptive Planning

    4:15PM - 4:30PMConclusions