SIIA Welcomes Release of “EU–US Privacy Shield” Text; Says Shield Critical for Transatlantic Data Flows

For Immediate Release:
SIIA Communications Contact: Diane Pinto, 202.789.4480, dpinto@siia.net
PR Agency Contact: Farrah Kim, (202) 568-8986, farrahkim@rational360.com
 
SIIA Welcomes Release of “EU–US Privacy Shield” Text; Says Shield Critical for Transatlantic Data Flows
 
Washington D.C. (Feb. 29, 2016) – The Software & Information Industry Association (SIIA), which represents software and digital content companies in the United States and Europe, today welcomed the release of the text and related documents for the new Safe Harbor agreement – the EU-US Privacy Shield.
 
Mark MacCarthy, SIIA’s Senior Vice President of Public Policy, issued the following statement:
 
“We’re hopeful that, with the release of the Privacy Shield details, European leaders will move quickly to fully consider and approve the agreement.  The Privacy Shield creates an essential legal and political foundation for the free flow of data across the Atlantic. It provides a mechanism that allows companies that wish to transfer personal data from Europe to the United States to do so in a way which complies with European laws and regulations.
 
“Digital trade underpins worldwide technological innovation and it delivers opportunities for economic progress to people and businesses everywhere. The new Shield provides an important interoperability instrument for firms operating in Europe that wish to transfer data to the United States.
 
“Approval of the new framework by European leaders will be an important step toward fostering greater innovation and global economic progress.”
 
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About SIIA
SIIA 
is an umbrella association representing 800+ technology, data and media companies globally. Industry leaders work through SIIA’s divisions to address issues and challenges that impact their industry segments with the goal of driving innovation and growth for the industry and each member company. This is accomplished through in-person and online business development opportunities, peer networking, corporate education, intellectual property protection and government relations. For more information, visit siia.net.