Connectiv Announces Two Leadership Awards and People’s Choice Connectiv Innovation Awards Winners

For Immediate Release
SIIA Communications Contact: Allison Bostrom, (202) 289-7442, abostrom@siia.net
PR Contact: Charlie Vinapol, Rational 360, (202) 350-4676, charlesvinopal@rational360.com

Connectiv Announces Two Leadership Awards and People’s Choice Connectiv Innovation Awards Winners

Connectiv Innovation Awards focus on innovation and imagination recognizing innovators in six categories, plus two leadership awards

NEW YORK (September 29, 2017) – Connectiv, the Business Information Association, announced winners of a new awards program, the Connectiv Innovation Awards. The program is based on innovative solutions to the biggest problems facing the industry. The 17 Innovation Award winners presented and competed for the People’s Choice Innovation Award on September 28 at the Innovation Awards Festival in New York. The two leadership awards were announced at the Festival: The Disruptive Innovator and The Most Innovative Company. Plus, the People’s Choice Award was announced as the best in show, selected by the audience in a real-time poll.

People’s Choice Award: SourceMedia, Retooling the Business Model

SourceMedia diversified monetization, moving away from a reliance on ad revenue to account based marketing and digital driven products. SourceMedia’s business model has been dramatically transformed, and the company has grown profit margins from low teens to mid-twenties. They steadily converted their clients to account-based marketing and digital-driven products, thereby creating a more consultative with clients allowing a dive deep into data sets to see what resonates with audiences, what gaps need to be filled and how to target using a variety of tools like targeted email and social/native placements.

The Disruptive Innovator: Alex Butler, Vice President and General Manager of Bloomberg Legal Division

Alex Butler is a passionate corporate strategist who has revolutionized the way his team of data scientists, journalists and editors approach the innovation of Bloomberg Law’s Corporate, IP and Privacy product offerings. In his own words, Mr. Butler states, “We are building a customer-centric ecosystem with a blended approach to integrate technology, data science, and expert reporters and editorial teams to expand the Bloomberg Law platform and accelerate the transformation of how attorneys practice and work throughout their day.” Butler has also been recognized as one of the world’s top 300 IP strategists by IAM Magazine.

The Most Innovative Company: TechTarget

TechTarget is a provider of predictive or intent-based insight, and delivers B2B enterprise technology purchase intent insight on both an account and contact level through its Priority Engine platform. The insight can be integrated directly within marketing automation and CRM systems to enable streamlined marketing and sales enablement within client workflows. Additionally, insight is based on monitoring interactions across their network to help deliver better content for users and better products for clients to directly engage buyers across their network.

Six Innovation Category Winners:

Retaining Top Talent

  • SourceMedia
  • A Data Pro

Revitalizing Workplace Culture

  • alliantgroup
  • CQ Roll Call
  • John Wiley & Sons

Leveraging Ecosystem Partners

  • UBM
  • 1105 Media
  • Watt Global Media

Retooling the Business Model

  • PennWell Corporation
  • SourceMedia
  • Randall-Reilly

Delivering a Dynamic Customer Experience

  • Reed Tech Navigator™ for Medical Devices
  • Thomson Reuters Financial News
  • e.Republic - Governing

Creating a New Revenue Stream

  • PMMI/Packaging World
  • CFE Media
  • Praetorian Digital

View all the winners here.

About Connectiv
Connectiv (the Business Information Association), is the only global business information association that accelerates innovation for leading and emerging content, data and technology companies. Connectiv helps members move faster and smarter with collective knowledge, access and resources. We move business forward by providing the essential information and services that are pivotal for millions of global businesses to make the right decisions to drive commerce. Connectiv membership represents over 200 world-class business information companies who reach an audience of more than 100 million professionals. These companies drive more than $20 billion in annual revenues, and their collective industries represent a $400 billion global market. Connectiv is held by SIIA, is an umbrella association representing 800+ technology, data and media companies globally. For more information, visit connectivb2b.net.