SIIA Estimates $8.38 Billion US Market for PreK-12 Educational Software and Digital Content

For Immediate Release: 
SIIA Communications Contact: Allison Bostrom, 202.289.7442, abostrom@siia.net
PR Contact: Lauren West, C. Blohm & Associates, 608.216.7300, lauren@cblohm.com

SIIA Estimates $8.38 Billion US Market for PreK-12 Educational Software and Digital Content
Annual report shows steady growth in the education technology sector 

WASHINGTON, D.C. (Feb. 24, 2015) The Education Technology Industry Network (ETIN) of the Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industry, today released its “2014 U.S. Education Technology Industry Market: PreK-12 Report.” The report values the overall PreK-12 non-hardware education technology market at $8.38 billion, compared to last year’s valuation of $7.9 billion.

“We are very happy that our fourth report generated such great responses and participation from within the industry,” said Karen Billings, vice president and managing director of ETIN-SIIA. “The results from this year’s survey also show the steady and encouraging growth in the ed tech industry.”

Data in the report was collected directly from 144 service providers and publishers to show a supply-side view of the market not available through traditional customer data collection techniques. This report contains longitudinal data from the three years of the study and shows key trends within the industry.

Revenues from Online Courses grew 320 percent with several significant companies reporting revenues in this category for the first time. Testing and Assessment ($2.5B) was the largest single category of any market segment.

“The rapid growth of the testing and assessment market will slow, but remain an important area of investment in school districts and states. Digital assessments and interest in personalized learning contribute to this growing market,” said CS4Ed president John Richards, Ph.D., the principal author of the report. “There was a substantial investment in infrastructure. We attribute this to increased hardware in schools from district investment, BYOD and preparation for digital common core assessments."

Companies wishing to purchase the report can do so by visiting the SIIA Market Survey Report page.

To access the Executive Summary of the report click here.

About ETIN
The Education Technology Industry Network (ETIN) of SIIA serves and represents more than 200 member companies that provide educational software applications, digital content, online learning services and related technologies across the K-20 sector. The Division shapes and supports the industry by providing leadership, advocacy, business development opportunities and critical market information. For more information on ETIN at SIIA, visit siia.net/etin.

About SIIA
SIIA is the leading association representing the software and digital content industries. SIIA represents approximately 800 member companies worldwide that develop software and digital information content. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to the leading companies that are setting the pace for the digital age. For more information, visit www.siia.net.

About CS4Ed
Consulting Services for Education, Inc. (CS4Ed) provides business planning services, market research, product analysis and evaluation, and product development to publishers, technology developers, program managers and educational organizations. CS4Ed’s senior staff combines academic quality with product development experience, and has experience in both K-20 education and the realities of publishing, project management, and research. For more information, visit www.cs4ed.com.

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