SIIA’s Deciphering Series will Examine Technology’s Impact on Key Business Operations: Customer Relations, Marketing, and Finance

FOR IMMEDIATE RELEASE
SIIA Communications Contact:
Allison Bostrom, Marketing Communications Manager, (202) 789-4466

*** Denver Media Advisory: Three Technology Events, June 7-9***

SIIA’s Deciphering Series will Examine Technology’s Impact on Key Business Operations: Customer Relations, Marketing, and Finance
Forums will Bring Together Business Leaders to Discuss Strategies that Improve Operations, Build Value, and Increase Revenue

WASHINGTON (May 24, 2016) – The Software & Services Division of SIIA, the leading association representing the software and digital content industries, will host three consecutive events in their Deciphering series in Denver CO, from June 7 to June 9. These one day events will feature national technology business leaders, who will lead discussions on how technology is being used to improve, and drive revenue around, essential business operations.

Media interested in attending any or all of these events should contact Allison Bostrom at abostrom@siia.net or 202-789-4466.

WHO:            The Software & Services Division of SIIA

WHAT:          Deciphering Series: Denver

WHEN:         June 7: Deciphering Customer Success

                       June 8: Deciphering Marketing

                       June 9: Deciphering Finance

WHERE:        History Colorado Center
1200 Broadway 
Denver, CO 80203

Tuesday, June 7: Deciphering Customer Success brings education and insight to customer success agents and account managers. This forum will discuss customer success from all angles; as a driver of company success, how customer data can be leveraged, the customer success maturity model, and the buyer’s perspective of value. More information is available here.

Speakers will include:

Wednesday June 8: Deciphering Marketing focuses on industry trends and strategy as marketing departments have moved beyond generating leads for sales, and now are demanding success through the complete lifecycle. This event will be focused on what marketing looks like today; from the individualized customer experience to data insights and demand generation. More information is available here.

Speakers will include:

  • Dan Mitzner, Senior Director, Corporate Marketing, SendGrid

Thursday June 9: Deciphering Finance will bring together CEOs, CFOs, and other finance executives for a look at a variety of issues affecting finance operations during every stage of company growth. The discussion will cover strategic planning, risk management, revenue recognition, audits, tech challenges and solutions, and more. More information is available here.

Speakers will include:

  • Carolynn Kranz, Chief Operating Officer, Industry Sales Tax Solutions

About SIIA
SIIA is an umbrella association representing 800+ technology, data and media companies globally. Industry leaders work through SIIA’s divisions to address issues and challenges that impact their industry segments with the goal of driving innovation and growth for the industry and each member company.  This is accomplished through in-person and online business development opportunities, peer networking, corporate education, intellectual property protection and government relations. For more information, visit siia.net.

About SSD
SSD
(the Software & Services Division of SIIA) represents companies that develop the applications, services, infrastructure and tools driving the success of today’s high-tech industry. SSD provides business development opportunities, industry exposure and a forum for members to collaborate and share expertise, best practices, and innovations that build growing and successful businesses. For more information, visit siia.net/ssd.

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