Schedule

Breakfast and Registration

Welcome & Opening Remarks

The Future of Mobile, Microsoft's Windows Phone 7

Mobile platforms have usurped developer mindshare and fundamentally changed the economics of app development. Hear details on Microsoft's new mobile platform, Windows Phone 7 and why it is ideal for developers to take advantage of these new economics.

Keynote:

Scott Kerfoot, Senior Director of Technology Evangelism, West Region, Developer and Platform Evangelism, Microsoft Corporation

Selling Mobile to the Enterprise

Companies are struggling to meet demands highlighted by the rise in telecommuting, high demand for productivity while traveling, and overall shift for enterprise support of mobile devices. But its not enough to support just email. Workforces now need to be able to access their CRM, content management, ERP systems, any other business services anywhere, anytime.

Moderator:

Maribel Lopez, CEO, Lopez Research

Panelists:

John Carini , DEL, CEO and Chief Software Architect , iEnterprises

Brian Reed, CMO, BoxTone

Jim Szafranski, Senior Vice President, Customer Platform Services, Fiberlink Communications

Networking Break

Enabling the Unwired Enterprise

SAP is Making a bold directional move into the “On Device” world of enterprise computing.  Innovating and managing mobile business applications with a platform approach is a key priority for all size businesses across the globe.

Presenter:

Dan J. Mahowald, Vice President, Mobility, SAP Americas, Inc.

Building & Delivering Your Mobile Solution

The mobile space has a plethora of options, and making sense of them can be challenging. How do you know which platforms to support? Can you deliver through a browser with HTML5? Do you need carrier support to sell? These issues can all have profound impacts on your mobile development strategy.

Moderator:

Maribel Lopez, CEO, Lopez Research

Panelists:

Adam Blum, CEO, Rhomobile

Cimarron Buser, VP, Products & Marketing, Apperian, Inc.

Tony Kueh, SVP Product Management, Antenna Software

Barbara Nelson, CTO, iPass

Raj Singh, Co-Founder, YumYum Labs

Benchmarking the Mobile End-User Experience

Web 2.0 redefined how Web users interact and collaborate in new and innovative ways. Now, with the introduction of the latest generations of smartphones, tablets, and aircard-equipped laptops, enterprises can deliver the benefits of Web 2.0 to anywhere their users may be. Learn about developing a mobile analytics, testing and monitoring strategy so that you can effectively optimize the mobile end-user experience.  There is a high correlation between performance, user experience, and ultimately adoption. When mobile devices interact with the Web, the user experience also depends on the multiplicity of devices, mobile OSs, native apps, browsers, cloud computing providers, and location. Join an expert with over a decade in benchmarking and monitoring user experience with practical tools on managing the mobile end-user experience. Learn how to use metrics to track mobile traffic, content effectiveness, and performance of content, applications, and services across devices, operators and markets.

Presenter:

Vik Chaudhary, VP, Product Management and Corporate Development, Keynote Systems, Inc.

Networking Lunch

Top 5 Lessons Learned When Developing Mobile Applications for the Enterprise

Presenter:

Rana Puri, Sr. Enterprise Application Consultant, Corporate Developer Program, RIM

Mobile Marketing - The Next Frontier

As older advertising streams die off, new mechanisms have emerged. First it was viral, then social, and were just beginning to see the potential with mobile. This panel will explore lessons learned as marketing evolves, and cover best practices when engaging the mobile space with marketing efforts.

Moderator:

Rich Moore, CSO, iLoop Mobile

Panelists:

Paul Gelb, Director, Mobile Practice Lead, Razorfish

Vishal Gurbuxani, Co-founder, Mobclix

Kyle Porter, VP Business Development, VentureDNA

Eugene Walden, Co-founder & CEO, 4delite

Networking Break

Featured Presentation

Monetizing Mobile

Everyone knows a mobile app can help you create a robust and usable product, but how do you actually make money? How much of your montization strategy should focus on advertising? Do you charge a premium price for your app? How do you better understand what users want to do with your content on mobile and align your monetization goals appropriately? Hear from companies who have successfully found their niche in the mobile space.

Moderator:

Richard Brekka, Managing Partner, Dolphin Equity Partners

Panelists:

Omar Green, Director, Strategic Mobile Initiatives, Intuit, Inc.

Sean Marzola, Chief Operating Officer, myServiceForce.com

John Orlando, EVP, WW Marketing and Business Development, Rate Integration

Transitioning Existing Solutions to Mobile Devices

Many ISVs today offer their products and services through the web. These applications can be difficult to access through mobile browsers. Challenges arise in navigating solutions through mobile interfaces, updating your infrastructure to handle mobile traffic, developing and selling native clients, and more. How do you tackle the overall strategy and successfully move your applications and solutions to mobile devices? 

Moderator:

Anshu Agarwal, Vice President, Marketing, Keynote Systems, Inc.

Panelists:

David Fulton, Product Manager, Web Experience COE, RightNow

Dan Miller, EVP, Business Strategy, INgage Networks

Ryan Nichols, VP Product Management, Appirio

Jason Prater, Director, Development, Plex Systems, Inc.

Networking Reception

Welcome

Keynote: The Transformative Power of M2M

M2M (machine-to-machine) communication is creating a new competitive advantage for enterprises by enabling exiting new business models and also improving productivity and increasing efficiencies.  The explosive growth of M2M applications combined with the availability of secure wireless transmission at 3G and now 4G speeds will transform the way machines, workers, supply chains and the marketplace interact. Enterprises who expand their vision of how these technologies can be leveraged to revolutionize their business will gain a competitive advantage.  Learn more about the possibilities with Wayne Ward, Sprint Emerging Solutions

Keynote:

Wayne Ward, Vice President, Emerging Solutions, Sprint Nextel

Capitalizing on the Multi-Screen Promise: Flash Platform and the Mobile Enterprise

The digital revolution continues and it’s dramatically changing the way we engage with content on devices as well as how we conduct business. From financial services to retail and entertainment, consumers’ expectations for rich experiences are rising, but delivering a complete rich Internet experience remains a challenge and deployment barriers still limit innovation in applications and services.
 
The way companies interact with customers is ripe for change, as digital channels like online and mobile are becoming the preferred method for organizations to sell their products and services. Organizations that can deliver customer-centric services through these lower cost channels— while improving the services delivered through traditional channels—will not only capture market share and loyalty, but they will reap bottom-line rewards as well.

This session will discuss Adobe’s vision for delivering rich, multi-screen experiences inside and outside the browser using the Adobe Flash Platform. In addition, it will also address the progress of the Open Screen Project, an industry-wide initiative to enable the multi-screen delivery of experiences built on a consistent runtime environment, which includes the participation of other industry leaders including Google, RIM, and Motorola.

Presenter:

Danny Winokur, VP of Flash Client Platform, Adobe Systems, Inc.

Networking Break

Managing Mobile Infrastructure

Today, software companies are building new mobile apps and businesses are figuring out how to manage their new mobile infrastructure. What are current issues and opportunities for ISVs and Enterprises in managing this mobile tsunami.

Moderator:

Chris Clark, COO, Fiberlink Communications

Panelists:

Peter Barker, SVP, Engineering, Good Technology

Richard Bylina, Product Marketing Consultant, Motorola

Galen Gruman, Executive Editor, InfoWorld

Srinivas Krishnamurti, Director of Product Management and Market Development, VMWare

The Changing Face of Mobile Application Security with Cloud-Based Technologies

As online identity theft and fraud schemes grow more sophisticated, many mobile users remain unconvinced that their mobile devices and applications can be trusted to view critical data or conduct transactions. Thats a problem for businesses that see mobile devices and applications as a promising way to introduce new cost-effective services and build loyal, lasting customer relationships. The ability to integrate strong authentication into handheld devices so the process is invisible or under the hood to the end user is a big step to meeting the fears of mobile users. Traditional strong authentication has typically been expensive to implement and scale. Cloud-based strong authentication means zero footprint and cost saving benefits as it replaces the need for expensive traditional tokens. The convenience of integrating strong authentication into mobile devices enables businesses to build trust with their mobile users, without the need of costly and cumbersome methods. With integrated strong authentication, enterprises and financial institutions can not only simplify their users experience but also strengthen security through the method, making the mobile logon experience simpler, safer and more convenient to the user. This presentation will discuss the challenges and solutions associated with the adoption of trusted mobile services.

Presenter:

Stanley Chan, Director, Business Development, Symantec Corporation

Bridging Your Mobile and Web 2.0 Efforts

Many companies have spent time, effort and money building up Web 2.0 tools, but not all have bridged those efforts with their mobile strategy. Learn how to take your existing processes and integrate them with your mobile efforts.

Presenter:

Chuck Ganapathi, SVP, Products, salesforce.com

Networking Lunch

Splinternet Effect

The number if web-connected devices is growing exponentially. Inputs and interfaces keep evolving. And mobility is up to the challenge! Enterprises and consumers alike are learning to make use of the internet of things as we move toward an alway on, self configuring, wirelessly connected world.

Presenter:

Steve West, VP of Emerging Technology and Media, Alcatel Lucent

Selling Through OEM, Carriers and App Stores

Hear success and horror stories from companies who are actively selling mobile solutions! These first-hand accounts of the app review process, channel strategies, OEM strategies and carrier partnerships will give you an idea of how to navigate the landscape.

Moderator:

David Smud, Director, Deloitte Consulting LLC

Panelists:

Rob Chamberlin, Founder & CEO, True Wireless, Inc

Sean Shadmand, Co-Founder and Chief Strategy Officer, PointAbout

Tom Wainwright, Director of OEM Alliances, Western Region, QlikView

Networking Break

Mobile Business - A New Era in Computing

The power of mobility is best observed when it enables business. The proliferation of new devices has created new use cases that drive demand for new types of apps and content and introduce new patterns for consuming existing digital content. The nature of these devices supports the diversification of personal tastes and discovery, which in turn builds demand. This is about much more than just the demand for new devices and entertainment applications.  

Mobile business will require enterprise software that spans applications, infrastructure and services.  This means sophisticated capability for systems design and development, massively scalable and secure infrastructure that serves the exploding demand, and flexible service management to ensure the kind of mission critical availability and performance that businesses require.  Specifics of these areas will be explored as well as insight into how IBM is helping to deliver on the promise of mobile business.

Presenter:

Jeff S. Smith, Vice President, Communication Sector Solutions, IBM Software Group

Selling Native Apps

Developing native apps for mobile is still a relatively new process. Strategies can vary greatly from platform to platform, so how do you know where to start? Do you need partners? How do you measure success and monetize? This session will cover emerging business models focusing on the benefits and pitfalls of taking the native apps approach to mobile products.

Moderator:

Ben Narasin, President, TriplePoint Capital

Panelists:

Daniel Odio, Co-Founder & COO, PointAbout

Scott Schwarzhoff, VP of Marketing, Appcelerator

Leslie Wilson, Founder & CEO, iammobileapps, inc.

Web-based Apps/HTML5/ Capabilities of the Mobile Browser

Who needs an app, when theres a browser? On the desktop side, thats been the mantra of SaaS and Cloud Computing companies for years, so why hasnt it taken off with mobile? Web standards are only now maturing enough that truly dynamic web-based applications can be built for mobile devices. As these standards are adopted and the mobile capabilities becomes more powerful, does it really make sense to develop custom apps for each platform?

Moderator:

Lars Kamp, Strategy and Corporate Development lead, Accenture Mobility Services, Accenture

Panelists:

Eileen Boerger, President, CorSource Technology Group, Inc.

Stuart Parmenter, Director of Mobile, Mozilla

Neil Wainwright, Chief Executive Officer, Nexonia, Inc.