Register Now Presented by OpSource Presented by SIIA All About the Cloud 2011
Photo Album



Keynote Speakers

Keynote Speakers


SaaS/Cloud Video





Help us Promote This Event

Share |


2012 All About the Cloud dates announced: May 8-10, San Francisco

2011 Conference Highlights


All About the Cloud Blog Subscribe to the All About the Cloud Feed

Webinar: 2013 SIIA Marketing Report Overview

Wed, 27 Feb 2013 18:27

In Q4 of 2012 the Software and Information Industry Association (SIIA) conducted the second annual “Software Division Marketing Industry Report”. The survey interviewed marketing executives about their company’s use of email, mobile marketing and social media to build their brand, gain leads, and improve customer support.

This webinar will provide insight into the results of the survey including how marketers have changed their focus over the course of the year. You will learn the metrics marketers are watching to determine ROI of marketing activities and the areas where marketers continue to face challenges. Following an overview of the marketing survey results, you will hear from Marketo and SoftServe who will share their marketing strategies and best practices for ROI.

Click on the links below to view a copy of each presenters slides:

SIIA
Marketing Report Overview

SoftServe
Keys to Marketing Success

Marketo
5 Secrets to Marketing Success

Presenters
Rhianna Collier
Vice President, Software Division, SIIA

Mary Brandon
Vice President, Marketing, SoftServe

Jason Miller
Social Media Manager, Marketo

 

 

Executive Profile: Feyzi Fatehi, Chief Executive Officer, Corent Technology

Thu, 14 Feb 2013 22:14

SIIA Software Division Executive Profile

 

  Name: Feyzi Fatehi
Title: CEO
Company: Corent Technology, Inc.

 

Bio:
Feyzi Fatehi is a Silicon Valley veteran with 25 years of leadership experience building high performance teams at HP and multiple software start-ups that commanded more than $1 billion in valuation. He has been a speaker at Harvard Business School, Wharton, Stanford, Pepperdine and UCLA Anderson School of Management. Feyzi is a member of the IBM Partner Advisory Council, as well as the UC Irvine Chief Executive Roundtable and serves as the chairman of the Technology Council of Southern California/ Orange County. He has a BS in Solar Engineering, an MS in Software Architecture and an MBA in International Management.

Home town: Laguna Niguel, California

First job:  Software Engineer at HP Cupertino, as a member of the small and elite team that invented the first ever commercial Real-Time Database, the HP Real-Time Database.
What are you currently reading?  Aleph; by Paulo Coelho, Mojo, by Marshall Goldsmith

All-time favorite music:  Imagine, John Lennon

What is the best meal you have had recently? Eggplant Parmesan, at Mama Cella’s Italian Kitchen, Rancho Bernardo, San Diego

What is your next (dream) career? Anything that would push me beyond my comfort zone, and would allow me to learn as well as contribute, while having the privilege of working with genuine, driven, energetic, visionary, and innovative people.

Hobbies: Reading, movies, golf, ski, ocean … and spending quality time with my family and good friends.

What do you think is the hot button issue for the software & services industry going into 2013? Recognizing that the “Cloud” is much more than just a set of virtualized systems hosted by third parties, and start looking at the next gen software platforms that help deliver the promises of the “Cloud” such as tangible and timely benefits that would accelerate and amplify SaaS success.

Why is your company a member of SIIA? The high quality of member companies, a first-class management, and the top SIIA industry events and programs.

All About the Cloud Program Committee: Russell Hertzberg, SoftServe

Fri, 01 Feb 2013 16:18

I recently sat down with AATC Platinum Sponsor and Program Committee member Russell Hertzberg, Vice President Technology Solutions for SoftServe, Inc. to discuss AATC 2013, their goals for the conference and what we hope to see from the program and our industry in the coming year.

Rhianna:Why was it important to you to be a part of the AATC Program Committee?

Russ: Being a part of the Program Committee helps SoftServe give input into the shape, structure, and content of the event agenda, while staying abreast of the latest developments with respect to the event plan.

Rhianna: What are your goals for the conference this year?

Russ: As always, to get some strong new ISV leads, or to further nurture existing prospects. We do this through networking, speaker presentations, and the sponsorship.

Rhianna: What is unique about AATC that makes it so valuable to ISVs?

Russ: AATC is the premier event for ISVs who are just entering or already leading in various segments of the Cloud Computing market. This event has it all: thought leaders, great panels, practical education, and how to content.

Rhianna: What are some of the topics you are excited to see in the program this year?

Russ: Mobile + cloud monetization strategies, the evolution of PaaS technology, a report card on Azure, and the role that Big Data platforms are playing in various SaaS offerings.

Rhianna: What are your industry predictions for what’s in store for 2013-2014?

Russ: 1. SaaS. Large ISVs are in an adaptive race to both build and buy SaaS capability. In this race, the course of 2013 will show increasing gaps between executing leaders and confused or denying followers. This race is the single most important determinant of the future value of the 100 largest ISV providers. The leaders will not simply make more SaaS acquisitions. They will also create hybrid solutions for current install bases. They will deliver new SaaS offerings in the SMB market by refactoring current on-premises technology. And they will adapt channel, sales and marketing models to the economics of the SaaS business.

2. DevOps. Cloud computing is changing the skill set and composition requirements of technical teams. Designing and developing software is now the front end for the long-run challenge: service delivery management and continuous application enhancement. Development operations (DevOps) are one of the critical disciplines for the new technical team. The skill set of a DevOps tech lead includes systems programming, build management, configurations management, service monitoring, security, backup, recovery and more. Over time, the technical team composition for a large SaaS deployment will trend towards an equal number of software engineers and DevOps engineers.

3. PaaS. PaaS remains a clever software technology for rapid application development or refactoring rather than a specific market. Small PaaS players can survive by deploying their technology primarily to create conventional and nimble SaaS solutions in established markets. PaaS technology will be combined with Big Data platforms to create new services and sites in several business and consumer markets.

4. Health Information Exchanges. The firmer establishment and acceptance of The Patient Protection and Affordable Care Act of 2009 (“Obamacare”) resulting from the re-election of Obama is driving acceleration in construction and deployment of Healthcare Information Exchanges and Health Insurance Exchanges. HIE construction and operation is attracting large hardware/software providers and major systems integrators. The cloud-based security and data integration requirements for HIEs will introduce new software and security technology like JSON and Oauth into the healthcare IT market. Other industry-specific community clouds may begin to develop in public education, finance, retail and manufacturing.

5. Social media. The technology behind the massive horizontal scalability of major social and search platforms is driving into the smaller-scale footprints of independent colocation facilities, hosters, ISPs, and enterprise data centers. Enterprises will refactor and redeploy more and more applications into hybrid and private cloud deployments, taking advantage of virtualization, multi-tenancy and horizontal scalability to become more competitive with public cloud-computing metrics and price points.

6. Mobile. Scalable back-end cloud services continue to be the anchor for mobile business and consumer applications. Mobility and cloud computing enjoy a virtuous synergy that can be seen in the rich native mobile applications for popular social networks, the hugely successful online store models for application purchase and delivery from Google/Apple/Amazon, and the overall growth in mobile device traffic on popular cloud-based sites and services.

All About the Cloud Program Committee: Eileen Boerger, CorSource Technology

Fri, 18 Jan 2013 18:01

I sat down with AATC Program Committee sponsor, Eileen Boerger, President of CorSource Technology to discuss AATC, her goals for the conference and why this event is so important for ISVs.

Rhianna: Why was it important to you to sponsor AATC and be a part of the Program Committee?

Eileen: Sponsoring All About the Cloud is important because the audience at AATC is our target market, ISVs, and one of our key consulting areas is consulting and cloud developing for ISVs. AATC allows us to network with our target audience and potential partners. We’ve seen success in the past and we look forward to continued participation.

Being part of the program committee is important because we have a much stronger network ourselves in terms of the types of topics people want to see and we know a number of people that are excellent speakers. We want to contribute to making this as strong a conference as possible by helping leverage our resources.

Rhianna: What are your goals for the conference this year?

Eileen: We’d like to hear about some of the new trends from other leading vendors and hear about the current key issues that ISV’s are discussing. We’re looking to establish some new partnerships as well as generate new business.

Rhianna: What is unique about AATC that makes it so valuable to ISVs?

Eileen: It’s one of the only forums where ISVs can come together and share what works, what doesn’t work and what is still needed to be successful in developing and delivering SaaS products. It’s also the one place they can go to talk to the vendors in the space and get a much better idea of what is possible for them.

Rhianna: What are your industry predictions for what’s in store for 2013-2014?

Eileen: ISV’s have been developing SaaS products and almost all new products are SaaS…the acceptance is ok, but Enterprises are still worried about cloud. We need to prove the environment is secureand make integrations easy between products to establish confidence with the larger Enterprises.

Announcing All About the Cloud 2013’s Program Committee

Mon, 14 Jan 2013 20:02

The Software & Information Association (SIIA) is excited to announce All About the Cloud’s (AATC 2013) Program Committee. Being represented by executives of SIIA’s Software Division members, the advisory group will provide strategic advice to shape the conference theme, networking events, workshops, and content.  You can view a complete list of the executives representing the Program Committee on the AATC 2013 website.  The event takes place from May 7-9 in the Palace Hotel, San Francisco, California.

The Program Committee for the industry’s most comprehensive ISV conference, AATC 2013 includes executives from:

CorSource Technology – the leading provider of strategic consulting, development services and technical staffing that businesses need to succeed in the fast-moving, highly competitive world of software development and IT.

FPX - the pioneering innovator of cloud-based Configure-Price-Quote® solutions that improve sales efficiency and effectiveness.  We enable salespeople to respond to customers faster by aligning sales processes with customers’ decision-making behavior.

LogiXML – offers the fastest way to create BI applications, deploy scalable dashboards and reports, and embedded analytics into existing applications – all for a fraction of the cost of other solutions. Unlike traditional Business Intelligence platforms that are complex and costly, LogiXML’s agile technology allows organizations to rapidly develop, refine, and adapt BI applications that serve any number of users on any platform, all without extensive development or professional services.

SoftServe – the global provider of proven high quality software development, testing and consulting services. SoftServe is committed to bringing the best commercial software to independent software vendors and enterprises. We combine our unmatched experience with best practices delivering SaaS/Cloud, Mobility and SDLC innovative solutions.

Corporations or individuals interested in registering, sponsoring, speaking opportunities at AATC 2013, please contact: Rhianna Collier, VP, Software Division, +1.408.884.3834, rcollier@siia.net or visit: http://siia.net/aatc/2013/.

Calling all Young and Innovative Tech Companies

Fri, 14 Dec 2012 19:42

Entrepreneur, Technology, and Innovation – is this the trifecta of what it takes to make it in today’s economy and ever changing landscape of the as-a-service space?

The SIIA is excited to launch our NextGen program for its 8th year. This program showcases the competitive nature of what truly makes a company the next generation of young companies to watch. We are calling all companies that are transforming the software and services industry. By being selected as one of the NextGen companies, you will receive:

Apply today to gain industry exposure, secure funding, form strategic partnerships, gain new customers, or form your exit strategy.

Webinar – Critical Success Factors for an Enterprise Mobile Strategy

Wed, 12 Dec 2012 19:56

Webinar Description

Organizations must fully develop an enterprise mobile strategy that considers both employee and customer facing aspects of today’s continually expanding use of mobile technologies. It is important to consider the customer experience as they launch new products, services, and applications. Grant Thornton LLP brings the perspective of working with both ISVs and the consumers of their products in a business advisory capacity. This recorded webcast focuses on several key aspects of an enterprise strategy:

Click here to download the slides.

Presenters
Tony Hernandez, Principal, Business Advisory Services, Grant Thornton LLP
Mike Barba, Manager, Business Advisory Services, Grant Thornton LLP

CODiE Awards Judges: A Conversation with the Coordinator

Wed, 31 Oct 2012 19:59

Nominations have closed for the 2013 CODiE Awards, and I am definitely excited about the variety and caliber of products in this year’s program. I know our judges are looking forward to reviewing the products as well. Our first round review is the core of the CODiE Awards. It is also the portion of the program that gives me the most interaction with the judges and nominees. I am constantly in contact with both groups, ensuring that everyone has a great experience.

What is the first round review?

For the first round review, two judges review each product in each category. For example, products nominated in two categories will be assigned four judges. During this first round, judges participate in product demonstration s given by the nominees. Two options are available for the products demonstrations:

– Live product demonstration: Nominations walk through their product webinar-style with the judges participating as they do the walk-through

– Recorded product demonstration: Nominees may already have a video product demo that can be sent to the judges to watch.

We recommend that the nominees keep the demos to under an hour. If it is a live demo, remember to leave time for Q&A with the judges.

The first round review also includes product access. It’s beneficial for the judges to get a feel for the product on their own, as a supplement to the guided demo. Product access can happen in several forms, including temporary online login information or by sending the physical product to the judge.

I also suggest sending as much additional information as you would like to the judges. This can be additional links to PDF’s, videos, news releases, etc.

Who are the judges?

We take great care in selecting the industry experts who volunteer as judges. Each division reviews every judge application to determine if he/she is qualified. We want to ensure there are no conflicts of interest.

For our software and content categories, the judges consist of industry executives and analysts, members of the media, bloggers, investors, and even some customers.
For our education categories, we use educators and administrators as our judges. They are the users of these products and can best determine what products may work the best in their classrooms.

Judging is a great experience because it gives the customers a chance to review the products and provide feedback that the companies can use to make improvements.

How can you help?

We are still looking for judges in several of our categories in Content, Software, and Education. If you are interested in judging or can recommend a colleague please complete our brief judge application.

__________________________________________________________________________________________________

Wendy Tanner Wendy Tanner is CODiE Awards Coordinator. Follow the CODiE Awards on Twitter @CODiEAwards

OLDER POSTS

Sponsors Microsoft SafeNet IBM Grant Thornton Accenture Saavis Rackspace Hosting Softlayer Agilis Solutions Ping Identity Host Analytics Boomi Progress Software XBOSoft Appfirst NTT America Keynote Systems SaaShr.com SnapLogic Servoy Informatica Pervasive FinancialForce.com GoodData ctera Aryaka Apica Librato rPath
Industry Partners Cloudbook CIOZone Backbone Magazine Mashable CloudTweaks THINKstrategies KJR Associates Software Pricing Partners Saugatuck Technologies Dream Simplicity