2012 All About the Cloud dates announced: May 8-10, San Francisco

2011 Conference Highlights

Conference Media: A complete synopsis of the conference...keynote presentations, general sessions, and even intereviews with your colleagues on key cloud related topics.
Look Who Attended: You'll find an impressive list of 500 senior software industry executives.
Media/Press Center: Check out our press coverage, as well as all our conference alerts and releases.
Speaker Roster: We assembled more than 75 seasoned thought-leaders for a jam-packed agenda.
Sponsors / Industry Partners: We are grateful for the considerable support of our 50 sponsors and industry partners!
Software CODiE Winners Announced: Congratulations to the companies selected as CODiE winners in business software categories!
Music Video: Enjoy the first "All About the Cloud" music video!

All About the Cloud Blog

Armor5 and Appnomic Systems Selected as �Audience Choice� NextGen Companies

Tue, 11 Jun 2013 21:12

For Immediate Release
SIIA Communications Contact: Laura Greenback, 202.789.4461, lgreenback@siia.net

Armor5 and Appnomic Systems Selected as �Audience Choice� NextGen Companies
All About the Cloud Audience Selects the most Innovative NextGen Companies in San Francisco

Washington, DC (June 11, 2013) � The Software & Information Industry Association (SIIA), the principal trade association for the software and digital content industries, today announced the recipients of the �Audience Choice� NextGen company from May�s All About the Cloud conference to Armor5 and Appnomic Systems.

As part of the 2013 NextGen program 10 companies participated in �The Next Generation� panel to demonstrate what makes them a must watch company in the industry. Armor5 and Appnomic Systems made a clear argument for why they are they are innovators in their industries. Check out the session today on the AATC 2013 website.

�The goal of All About the Cloud, and of our NextGen Program, is to spotlight emerging trends, best practices and innovation in the marketplace,� said Rhianna Collier, Vice President of the SIIA Software Division. �As the �Audience Choice,� Armor5 and Appnomic Systems represent the next step in the evolution of technology.�

More information about the NextGen program is available www.siia.net/aatc/2013/nextgen.asp.

Information on Armor5 and Appnomic Systems:
Aromor5 Inc. has a unique approach to solving some of the most challenging security and compliance problems in enterprise today – migration of corporate assets from intranet to cloud and increased use of Bring Your Own Device (BYOD) into the workplace.

Appnomic Systems is a leading provider of preventive IT performance management and automation solutions enabling IT Operations to avoid major IT incidents, improve mean time to repair, increase IT staff productivity, and achieve new levels of compliance.

About SIIA
The Software & Information Industry Association (SIIA) is the principal trade association for the software and digital content industry. SIIA provides global services in government relations, business development, corporate education and intellectual property protection to more than 700 leading software and information companies. The SIIA Software Division provides a forum for companies developing the applications, services, infrastructure and tools that are driving the software and services industry forward. For further information, visit www.siia.net/software

Appnomic Systems Selected as an �Audience Choice� NextGen Company at SIIA�s All About the Cloud 2013

Tue, 04 Jun 2013 20:44

The Software & Information Industry Association (SIIA), the principal association representing the software and digital content industries, announced that Appnomic Systems, a leading provider of preventive IT performance management and automation solutions enabling customers to avoid major IT incidents, was selected as the �Audience Choice� recipient at last month�s All About the Cloud Conference.

After being chosen by a Selection Committee comprised of M&A, VC and advisory executives, Appnomic Systems’ President, Ray Solnik, participated in �The Next Generation� panel where he demonstrated what makes Appnomic Systems an innovative and must watch company in the industry.� Check out the session today on the AATC 2013 website.

Now commencing its 8^th year, the NextGen program showcases the competitive nature of what truly makes a company the next generation of young companies to watch.� The SIIA�s Software Division would like to congratulate all of the 2013 NextGen companies on being an innovative and disruptive company to watch in the as-a-service industry.� To view the complete list of 2013 NextGen companies, please visit the All About the Cloud website.

Armor5 Selected as an �Audience Choice� NextGen Company at SIIA�s All About the Cloud 2013

Tue, 04 Jun 2013 19:16

The Software & Information Industry Association (SIIA), the principal association representing the software and digital content industries, announced that Armor5, an innovator in Enterprise Mobile Security specializing in BYOD solutions, was selected as the �Audience Choice� recipient at last month�s All About the Cloud Conference.

After being chosen by a Selection Committee comprised of M&A, VC and advisory executives, Armor5�s CEO, Suresh Balasubramanian, participated in �The Next Generation� panel where he demonstrated what makes Armor5 an innovative and must watch company in the industry.� Check out the session today on the AATC 2013 website.

SIIA Announces CODiE Award Winners for Software Industry

Thu, 09 May 2013 22:48

SIIA today announced the 27 winners of the 2013 CODiE Awards in software categories during a special awards presentation, held during the SIIA’s annual All About the Cloud conference.

The CODiE Awards, originally called the Excellence in Software Awards, were established in 1986 by the Software Publishers Association (SPA), now SIIA, so pioneers of the then-nascent software industry could evaluate and honor each other�s work. Since being established in 1986, the CODiE Awards program has recognized more than 1,000 companies for achieving greatness in the software and information industries.

All of the business software nominated products and services were first reviewed by third-party judges, whose evaluations determined 100 finalists. SIIA members then reviewed these finalists and voted to select 27 CODiE Awards Winners. SIIA honored 14 companies in new award categories this year, reflecting industry growth in cloud, mobile, video and other areas. The new Best Big Data Solution category had the most nominations overall.

Here are the winners, listed by category, company, and product/service:

Best Big Data Solution
�-�Terapeak 9.0, Terapeak

Best Business Intelligence/Analytics Solution
�-�Anzo Pharma Competitive Intelligence Solution, Cambridge Semantics

Best Cloud Infrastructure
�-�NetSuite SuiteCloud, NetSuite, Inc.

Best Cloud Management Solution
�-�PathView Cloud, AppNeta

Best Cloud Platform as a Service
�-�Badgeville, Badgeville

Best Cloud Application Service
�-�ClassLink LaunchPad iOS & Touch Apps, ClassLink, Inc.

Best Cloud Storage & Back Up Solution
�-�Backblaze Online Backup, Backblaze

Best Collaboration Solution
�-�Gust, Gust

Best Commerce Solution
�-�Virtual Piggy, Virtual Piggy Inc.

Best Enterprise Mobile Service
�-�Mobile Lifecycle Management, Amtel

Best Financial Management Solution
�-�NetSuite OneWorld, NetSuite, Inc.

Best Human Capital/Talent Management Solution
�-�Fieldglass, Fieldglass, Inc.

Best Integration Solution
�-�CloudHub, MuleSoft

Best Marketing Automation Solution
�-�Eloqua, Eloqua Corporation

Best Mobile Device Application for Consumers
�-�CrowdTorch Mobile Apps, Cvent

Best Mobile Device Application for Enterprises
�-�MaaS360, Fiberlink Communications

Best Mobile Development Solution
�-�IBM Worklight, IBM Corporation

Best Monetization Solution
�-�GoodData, GoodData

Best Open Source Innovation
�-�Bonita Open Solution, BonitaSoft

Best Project Management Solution
�-�Clarizen, Clarizen

Best Relationship Management Solution
�-�Nimble 2.5, Nimble

Best Security Solution
�-�NetWrix Change Reporter Suite, NetWrix

Best SEO Solution
�-�Conductor Searchlight, Conductor

Best Social Business Solution
�-�Marketo Social Marketing, Marketo

Best Supply Chain Management Solution
�-�Shipwire, Shipwire

Best Systems Management Solution
�-�NetWrix Change Reporter Suite, NetWrix

Best Video Tool
�-�Adobe Presenter 8, Adobe Systems, Inc.

For more information about the CODiE Awards, visit http://www.siia.net/codies/2013/

Rhianna Collier is VP for the Software Division at SIIA. Follow the Software team on Twitter at @SIIASoftware.

Three-Quarters of Software Publishers Will Head to the Cloud in Search of New Revenue

Wed, 08 May 2013 16:18

Software monetization market leader SafeNet, Inc. and SIIAtoday released additional results of a joint survey of more than 600 software developers and 200 enterprise software end users, revealing current trends, adoption rates, and drivers of cloud-based software delivery.

Key Findings:

Three-quarters of software publishers plan to be in the cloud by the end of 2013; Hybrid models expected to dominate through 2017
More than half of software publishers expect operating costs to decline once in the cloud ; 25 percent still cite cost and complexity as biggest barrier to entry
35 percent of enterprise end users cite inflexible licensing as #1 software consumption headache; Close to half of software publishers expect to improve end-user experience with cloud

Cloud Adoption Trends

Today, 65 percent of software publishers report offering all or a portion of their portfolios as a cloud service, and, on average, cloud services comprise 24 percent of a typical company�s software portfolio. Though approximately one-third of software publishers have yet to offer cloud-based services, 75 percent of the respondents have plans to offer at least some of their product portfolios as a service in the next year. Of those with mixed portfolios (i.e., both cloud and non-cloud offerings), the percentage of cloud offerings is expected to remain steady at 25 percent. During the next five years, the survey indicates that the cloud will continue to grow as a percentage of overall portfolios for publishers, even though the number of publishers with no cloud presence will remain steady at 25 percent.

Michelle Nerlinger, Vice President at SafeNet, explains it this way:

Cloud-based software delivery is attractive to software publishers and end users alike, most often because of the promise of increased transparency, more flexible business models, and perceived operational simplicity. The ability to reap these benefits is strongly dependent on a software publisher�s ability to effectively track, control, and manage their applications in an automated and operationally effective manner. This means that the implementation of effective licensing and entitlement management techniques will be key to achieving software monetization success in the cloud. For transitioning or hybrid software publishers, a platform capable of managing on-premise and cloud applications in tandem will be absolutely critical.

Understanding Publisher and End-User Adoption Drivers

The most common driver for software publishers to offer cloud-based services is to reduce the operational costs associated with product delivery, activation, and support (cited by 62 percent of respondents). Additional motives include improving customer experience by �reducing end-user headaches� (46 percent); the ability to access new and niche markets (48 percent); improved usage tracking (33 percent); and faster time to market (32 percent).

Sixty-one percent of software publishers that have already adopted a cloud-based software delivery approach confirm the validity of these expectations by reporting a positive financial impact, due to reduced operations costs or increased revenue. Reinforcing that, only six percent of respondents reported a negative financial impact or security threat once introducing cloud-based software delivery.

Software publishers are not alone in their desire for the flexibility and transparency promised by cloud-based software delivery. Thirty-five percent of enterprise end-users reported inflexible licenses that don�t meet organizational needs as the number one headache related to software consumption. In addition, 14 percent of enterprise end users cited cloud-based services as their top software licensing model preference, and 16 percent specifically identified a metered billing method as their preferred pricing model.

Obstacles to Adoption

More than half (55 percent) of software developers do not see their organizations as �cloud-ready,� with security concerns about data in the cloud (36 percent), and the perceived cost and complexity of the transition from on-premise (25 percent) being cited as the biggest obstacles to true cloud readiness. On average, respondents said it would take 16 months to make all or a portion of their product portfolio cloud-ready; however, 26 percent of respondents believed that they could never move their offerings to the cloud.

Additional Resources:

To learn more about the full survey, download a copy of the SafeNet and SIIA State of Software Monetization Executive Summary at www.safenet-inc.com/softwaremonetizationmatters.
Video Case Study: Supplementing Your Core Business With a Services-based Product Offering
Join the LicensingLive! Software Monetization Community
Learn more about Software Monetization in the Cloud
Follow SafeNet on Twitter, Facebook, YouTube, and LinkedIn
Follow SIIA on Twitter, Facebook, YouTube, and LinkedIn

Rhianna Collier is VP for the Software Division at SIIA. Follow the Software team on Twitter at @SIIASoftware.

SIIA Releases 3rd Annual Software Industry Forecast & CEO Survey

Wed, 08 May 2013 15:07

Today SIIA released “Vision from the Top” — its third annual report on the future of the software and services industry. The publication, unveiled at the SIIA All About the Cloud conference in San Francisco, features insight from 41 CEOs, who discuss opportunities and challenges facing the future of software and services industry. To offer a better understanding of the state of the industry, SIIA also conducted a survey of software and cloud executives and announced the results along with the report.

The survey, which included responses from 37 top executives at software and cloud companies, found that there are expectations for moderate-to-strong technology industry growth in the year ahead.� Fifty-seven percent of executives said they expect moderate growth, while 35 percent expect strong growth.� When asked to identify whether leading social media platforms are �over-hyped� or �under-hyped� in terms of their usefulness for business, 86 percent said Pinterest is overhyped.� LinkedIn and Twitter, however, are more useful, according to the executives, 59 percent of whom said that LinkedIn is under-hyped, while 57 percent said Twitter is under-hyped.� �Full survey details are available upon request.

Vision from the Top features insight from 41 executives, including: Jim Whitehurst, President and CEO of Red Hat; Rick Nucci, General Manager of Dell Boomi; Matt Ellis CEO of Cloudability; and Larry Cates, President and CEO of Bancroft Technology Group.� Each executive answered questions related to where they see business opportunities, public policy concerns, the evolution of business models, international opportunities and more.

Our goal for this book is to provide insights into some of the challenges brought on by these new technology trends and how successful companies are addressing these challenges to continue on a path of solid growth. We also look at how these trends are not only affecting business today, but also what they will mean for the future of our industry. �To do this, we took the pulse of SIIA member executives driving innovative technology businesses.

From the insights contained in the 41 entries in the book, I identified four key takeaways:

Social media continues to redefine and enhance sales and marketing strategies. Social media is now a significant part of the B2C and B2B sales and marketing strategy. In fact, a survey of our CEOs showed that the majority felt social media platforms, LinkedIn and Twitter, were under hyped in business.
Mobile will continue to change the way we do business. Today�s always-connected workforce expects to be able to carry out all aspects of their business regardless of location. We see more and more companies supporting increased mobile device usage with business applications.
Companies are using data analytics to gain market share. Just as we see the impact of mobile and social on business, analyzing the data provided by trends like these is increasingly important. �Businesses are finally making sense of this explosion of data.
It is all about efficiency. To keep pace in an increasingly competitive world, businesses need to run as efficient as possible. Mobile allows employees to have access to business processes, customers and prospects, anytime, anywhere. Social allows businesses to track competition, customer and prospect behavior, and increase business collaboration. Data analytics allow companies and organizations to make better business decisions.

The CEO insights can be read here.

Rhianna Collier is VP for the Software Division at SIIA. Follow the Software team on Twitter at @SIIASoftware.

EuroCloud and SIIA start collaboration to drive global industry support for ISVs, SaaS and Cloud providers

Tue, 30 Apr 2013 14:38

Today, EuroCloud (www.eurocloud.org) and SIIA announce their collaboration on providing global membership support within the fast growing International SaaS and Cloud market. Through the partnership, they will support European based SaaS and Cloud providers growing their knowledge of the US market, and US based SaaS and Cloud providers growing their knowledge of the European market.

This collaboration is content driven, and will start with participation in each other�s events, including AATC, May 7-9, 2013 in San Francisco and the EuroCloud Congress, October 15-16, 2013 in Luxembourg. Furthermore, mutual working councils will be established to address global topics on Trust, Security & Compliance and other relevant subjects in order to drive international acceptance of SaaS and Cloud services.

�A first important step has been made in cross-Atlantic activities that support the Industry in gaining Trust & Compliance on a more global scale,� said Frits Veltink, Liaison Officer EuroCloud to SIIA.

The Collaboration is effective immediately. The first membership benefits are due at SIIA�s AATC event in May, where EuroCloud members will be welcomed with a special program.

Rhianna Collier is VP for the Software Division at SIIA. Follow the Software team on Twitter at @SIIASoftware.

Netflix Chief Cloud Architect Adrian Cockcroft & Other Top Tech Execs to Keynote AATC Next Week

Mon, 29 Apr 2013 14:58

Leading cloud executives for Netflix, HP and Telx will be the keynote speakers for the 2013 All About the Cloud conference taking place on May 7-9 at San Francisco’s Palace Hotel.

This year’s conference will focus on the cloud marketplace’s most significant issues and trends – including risk management and cybersecurity, data analytics, new cloud and mobile monetization methods, social media utilization, and more.� Through keynote speeches, panel discussions, and company presentations, the event will explore how the cloud is revolutionizing the development, consumption, and delivery of software.

Keynote speakers include:

Adrian Cockcroft�Director of Architecture, Cloud Systems, Netflix

�The Netflix Open Source Cloud Platform�

Cockcroft will provide an overview of Netflix�s cloud strategy and the company�s efforts to provide a complete cloud-based platform that can be adopted and customized by anyone who is looking for a highly scalable and robust solution.� He will also discuss the recently announced Netflix Cloud Prize effort to encourage external contributions.

Margaret Dawson�Vice President of Product Marketing & Cloud Evangelist, HP Cloud Services

�Future of Cloud: Will Diseconomies of Scale Break the Silver Lining�

Using examples of untapped capacity and continued increase in power costs, Dawson will discuss how the centralized cloud model�s infrastructure does not create economies of scale.� In this �white board� session, the audience will evaluate their own infrastructure and data challenges and consider unconventional IT solutions.

Joe Weinman�Founder and Author of Cloudonomics and Senior Vice President, Telx

�Rethinking Cloud and IT Value�

Weinman will argue that IT and cloud computing are strategically necessary for success and even survival in today�s business world.� He says IT and the cloud� complemented by mobility and big data� can form the basis for strategic differentiation in an era of global hyper-competition.

All About the Cloud will also feature:

NextGen: Spotlight on Cloud Innovators. SIIA�s 2013 NextGen companies, ranging from software application companies to technology providers, represent the most innovative companies transforming the software and services industry. Attendees will have an early look at cutting-edge technologies, as well as new strategic partnership and investment prospects.

CODiEs: Industry�s Only Peer-Selected Tech Awards. The 2013 SIIA CODiE Award winners will be announced during a special awards presentation at All About the Cloud. The CODiE Awards, now in its 28^th year, have recognized more than 1,000 software and information companies for achieving excellence and continue to be the industry’s only peer-recognized awards program in the content, education, and software industries.� This year�s award program has been enhanced with new categories reflecting dramatic changes in the software and information industries.

View the complete schedule of events.

Rhianna Collier is VP for the Software Division at SIIA. Follow the Software team on Twitter at @SIIASoftware.

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