Schedule

All About the Cloud Golf Tournament

Sponsored by Progress Software

Attend the 1st annual All About the Cloud Golf Tournament at the prestigious Presidio Golf Course. Participation is limited to 40 players.

Registration

Software and SaaS Pricing Workshop

Hosted by Software Pricing Partners

This pricing workshop is intended for executives who make or influence decisions about software pricing, packaging and licensing. People who can benefit the most range from CxOs to pricing specialists, product managers, and marketing managers. Attendees will broaden their knowledge of the fundamentals and learn tactics that can be particularly effective in today's economy. This workshop focuses on SaaS pricing but covers the basics of software pricing.

Leader:

Jim Geisman, Founder & Principal, Software Pricing Partners, Inc.

Pre-conference Lunch, "Three Keys for SaaS Transformation Success in the Cloud"

Co-hosted by Cisco and Savvis

It's clear SaaS and cloud infrastructures are transforming end-user software adoption. Customers are drawn to the many benefits of SaaS in the Cloud: no need for on-premise implementation, reduced operational headcount, less capital investment, subscription licensing for smoother budgeting and less disruption due to upgrade processes. And, although the benefits for software providers are also great, SaaS can present new challenges. This presentation will discuss the three key areas you need to consider when transforming on-premise software implementations into cloud-based SaaS deployments:

• Software Design: What changes in architecture and operations are necessary to "SaaS-ify" an application?
• Infrastructure Design: What are some best practices in choosing the right hosting environment?
• Business Design: What changes in marketing, sales, finance and support are required?

*** The first 50 attendees to arrive to the luncheon will receive a complimentary copy of the 600-page book, Creating the Infrastructure for Enterprise Cloud Computing.***

Presenter:

James Urquhart, Author, C|NET Blog Network blog, The Wisdom of Clouds

Pre-conference Event, "Clouds without Borders: Realizing the Full Potential of Cloud Computing"

Hosted by Rackspace Hosting

Cloud computing is about flexibility and efficiency.  It is the antithesis of proprietary solutions, with their resultant vender lock-in and limited choices. Join Rackspace executives and special guests for an engaging discussion about cloud computing options available for various applications. Hear from organizations that have built enterprise cloud solutions with OpenStack™, a game-changing open-source platform designed to foster the emergence of technology standards and cloud interoperability. Additional case studies will demonstrate how ISVs have successfully linked private cloud to public cloud and have integrated dedicated infrastructure to highly-flexible cloud technologies.

Presenter:

John Engates, Chief Technology Officer, Rackspace Hosting

John Gruber, Field System Engineer, F5 Networks

David Liberatore, Director of Network Infrastructure, AppRiver, LLC

Andrew Schroepfer, Vice President, Enterprise Strategy, Rackspace Hosting

Pre-conference Event, "Monetizing the Cloud Ecosystem"

Hosted by IBM

There is no debate regarding the importance of a strong ecosystem. We've all seen how these extended relationships help fuel the adoption of cloud computing. Now it's time to ensure monetization of the ecosystem in order to drive further success for each participant!

IBM has made great strides over the past few years to understand the different types of business models and how traditional business partners are transitioning to the cloud business model. As a result, we have defined six different ways for ISVs to monetize the cloud ecosystem. Please join IBM and their business partners for a lively discussion about best practices and lessons learned.

Presenter:

Jan Aleman, CEO, Servoy

Ms. Bonnie Durkin, Business Development Manager, Cloud Computing, IBM Corporation

Dave Mitchell, Director, Strategy and Emerging Business, ISV & Developer Relations, IBM

Ron Wastal, Vice President, Worldwide Alliances, Cast Iron Systems, an IBM Company

Diana Waterson, Cloud Business Development Manager, IBM Corporation

Lonnie Wills, Chief Executive Officer, CloudTrigger, LLC

Speed Networking

Sponsored by SAP

Participation is free and limited to 200; sign-up during your conference registration.

Mardi Gras Welcome Reception

Sponsored by SAP

Participation is free; sign-up during your conference registration.

SIIA Member's Breakfast with Software Division Board of Directors (SIIA Members Only)

SIIA members are invited to an exclusive breakfast in the Members Lounge to meet and network with the newly elected Software Division Board of Directors. While the breakfast is open to all members, we especially encourage those who joined in the past year and want to get more involved in SIIA. This is a great opportunity to learn how your company can fully leverage your membership.

Registration & Breakfast in the Cloud Showcase

Welcome Remarks

Keynote: Fueling Innovation and Growth in the Cloud

In fiscal year 2010, Intuit generated more than $2B in connected services, well over half the company’s revenue. Ginny Lee, Intuit’s CIO, will talk about the company’s transformation from desktop to connected services to serve an ecosystem of roughly 50 million and share lessons on:  

• Mobilizing a global company to understand and adopt a connected services mindset
• Fostering  innovation inside and outside the firewall
• Unlocking data to delight customers

Keynote:

Ginny T. Lee, Chief Information Officer, Information Technology, Intuit

Press Panel

Distinguished members of the press come together to discuss the top stories and announcements affecting the cloud computing industry. 

Moderator:

Richard Dym, Managing Director, BondiGroup

Panelists:

Jon Fortt, Technology Journalist, CNBC

Aaron Ricadela, Technology Writer, Bloomberg BusinessWeek

Kara Swisher, Co-Producer, D: All Things Digital, Co-Executive Editor, AllThingsD.com, The Wall Street Journal

Richard Waters, West Coast Bureau Chief, Financial Times

The Rise of Cloud IT and Cloud Business

Today’s economic situation continues to favor the Cloud, driven by businesses reshaping themselves in the wake of the recent downturn. The Cloud – including SaaS, PaaS, IaaS and Cloud Services – will increasingly business and IT activity, resulting in hybrid architectures to manage, and a new Cloud IT mission. However, equally important is how the Cloud is helping to transform business and drive revenue through the creation of new Cloud-enabled business services. This presentation will highlight the key trends driving the adoption of Cloud IT and Cloud Business strategies, as well as some best practice insights from early-adopters concerning how best to profit from new Cloud investments, while avoiding pitfalls.

Presenter:

Bill McNee, Founder & Chief Executive Officer, Saugatuck Technology Inc.

Networking Break in the Cloud Showcase

Breakout Sessions

Outlook for Cloud Computing in Government

Presenter:

Brian Haney, Senior Vice President, Member Services, INPUT

Buying or Selling a Cloud Avoiding Key Financial and Tax Pitfalls in M&A

Marc Chiang, Director in Grant Thornton’s Transaction Advisory Services, shares his real-world experience from over 50 software/SaaS M&A transactions. Marc will discuss key problem areas for SaaS companies that should to be considered if you are purchasing or selling a SaaS business:

• 50% of middle market SaaS companies get their revenue recognition wrong, causing issues and delays
• SaaS companies often have substantial sales tax exposure that could have been mitigated but now risk the whole transaction
• Renewal rate is the most critical metric and there is much more to it than meets the eye

Presenter:

Mr. Marc Chiang, Director, Transaction Advisory Services, Grant Thornton LLP

Journey to the Cloud: New Opportunities for Mixed-Source Collaboration and Innovation

Join Sandy Gupta, GM of Marketing Strategy for Microsoft’s Open Solutions Group, will provide an overview of Microsoft’s Cloud strategy emphasizing Microsoft’s mixed-source initiatives and describe how our cloud offerings support cross-platform  functionality.  Learn how you could leverage these platforms for your application development to capture new business opportunities.

Presenter:

Sandy Gupta, General Manager, Marketing Strategies, Open Solutions Group, Microsoft

Hammers and Nails. Choosing the Right Tool for the Job

Very few businesses are exactly alike. Products differ, strategies differ, marketing approaches differ and the applications that serve to drive the business differ. It is clear that there is not a one size all approach that can be taken. The same philosophy holds true when considering the infrastructure that underpins the applications that are driving or supporting your business. A poor decision can be like using a hammer on a screw. It gets the job done, but it is not the most efficient or elegant solution.

Join Nathan Day, SoftLayer's Chief Scientist, as he examines the infrastructure options that companies can consider. Nathan will help provide clarity as to why different compute environments are better for different applications. Nathan will also define what SoftLayer sees as a hybrid solution, providing some real world examples of companies that have adopted hybrid solutions to best meet their needs.

Presenter:

Nathan Day , Chief Scientist, Softlayer Technologies

Breakout Sessions

The role of the cloud in supporting the Federal Governments identity management and IT modernization initiatives

Government programs to improve identity management while reducing the costs for computing are driving State and Federal government to the cloud for solutions.   This presentation will explain the main Federal initiatives in cloud computing and how they relate to the modernization of identity, credentialing and access management programs.  John will provide an overview of the Federal Identity, Credential and Access Management (FICAM) roadmap and explore implications for those serving within or doing business with the Federal Government.

Presenter:

Mr. John Szczygiel, Executive Vice President, Brivo Systems LLC

Bootstrapping Your SaaS Company From $0 to $10 Million

Contrary to some popular beliefs, an influx of venture capital is not necessary to develop a successful business. With proper business planning and smart decision-making, SaaS and cloud-based businesses can grow and thrive in today's competitive marketplace. Bob La Loggia, CEO of StormSource Software, grew his business from a tiny start-up with only a couple of employees and a handful of clients to one of the country's leading online appointment booking systems with over 40 employees and over 5,000 clients who use the application to book over 1 million appointments monthly, all without any venture capital. Bob will share tactics on how to grow your business through internal cash flow, develop creative ways to market your service, effectively manage expenses, and formulate a vision that can take you down the right path to success.  

Presenter:

Robert La Loggia, CEO, StormSource Software

Smarter SaaS

In this session you will learn how companies successfully partner to accelerate ISV business and technology transformation to SaaS. Learn how through partnerships you can reduce costs and provide an integrated set of capabilities required to run and operate a successfull and sustainable SaaS business.

Presenter:

Feyzi Fatehi, Chief Executive Officer, Corent Technology, Inc.

Dave Mitchell, Director, Strategy and Emerging Business, ISV & Developer Relations, IBM

Selecting your Platform in the Cloud

You've already made the choice to move to the Cloud but how do you select the right platform to run on? What development and deployment tools are out there and what are the selection criteria you should use? In this comprehensive session we'll have a look at the options available to you and how to best make informed choices. From a high level we'll discuss the different key areas of moving to the cloud: developing, deploying and integrating. The session content is geared towards CEO's, CIO's and CTO's of companies that are in the process of selecting Cloud and Cloud development tools or want to stay up-to-date on recent developments in the space. 

Presenter:

Jan Aleman, CEO, Servoy

Breakout Sessions

Embracing the Government Cloud to Move Citizen Experiences into the 21st Century

Faced with shrinking IT budgets, government agencies are under tremendous pressure to do more with less. Cloud solutions, specifically Software as a Service (SaaS), help government agencies improve performance, transparency and collaboration, and save costs, without compromising security. In fact, Vivek Kundra’s 25-point plan’s “cloud-first” policy mandates that agencies select three programs that could potentially move to the cloud within six months and move one of these programs to the cloud within 12 months.

In this presentation, Pete will explore how agencies like the U.S. Customs and Border Protection Agency (CBP), the U.S. Air Force Personnel Center (AFPC) and the Social Security Administration (SSA), adhere to stringent federal and DoD security and certification and accreditation (C&A) level requirements and leverage cloud-based software solutions to streamline citizen experiences across agency websites, call centers and social media platforms.

Presenter:

Pete Stoneberg, Deputy CIO, Government Cloud, RightNow Technologies

Growing Your Revenue in the Subscription Economy: Best practices on how to Meter, Price and Bill in the Cloud

As the IT world moves to elastic server clouds, a fundamentally different business model is required – a usage-based, pay-as-you-go business model. Unless cloud vendors can effectively and flexibly meter, price, and bill – the heart of the new business model – the cloud will never reach its full potential. Until now, the lack of a complete commerce infrastructure for the cloud has made it nearly impossible for many providers to effectively bring their offerings to market. In much the same way that salesforce.com arrived just in time to solve the limitations of inflexible on-premise software with a cloud-based solution, there are new solutions available to enable cloud providers to automate metering, pricing and billing for their full spectrum of products, bundles, and configurations quickly and accurately. This session will demonstrate how companies are deploying subscription management solutions to get cloud solutions to market fast and leave the door open to future requirements.

Presenter:

Jeff Yoshimura, VP Marketing, Zuora

Partnering Strategies in the Cloud

A unique group of partners will discuss why and how partnerships are absolutely necessary. You will hear the process that companies need to think about when developing new partnership strategies for the Cloud.  The group will discuss the value of the partnership, how coming together has provided more opportunities for ISVs, and how partnering has simplified the process  for ISVs to participate in Cloud Computing. It will be a round-table discussion that openly discusses the challenges and opportunities partnerships create.

Panelists:

Mr. Michael Crandell, Chief Executive Officer, RightScale, Inc.

Colleen Smith, Vice President, Software As A Service, Progress Software Saas Division

Using Cloud Platforms to Enable a Free-Market Approach to Apps

This session will examine how cloud is driving a shift in a well established industry and how it is starting to enable users to look beyond single cloud app selections and commit to a preferred cloud platform to replace single-source ERP. It will discuss how FinancialForce.com is leading the way for free-market ERP on the Force.com platform and reshaping the battle for finance and accounting applications.

Presenter:

Jeremy Roche, President & CEO, FinancialForce.com

CODiE Awards Luncheon

Sponsored by Grant Thornton

Understanding and Avoiding the Four Most Common Pitfalls of Cloud Service Monetization

As early adopters of service based offerings have realized, managing a profitable cloud service takes more than a feature-rich app, it is heavily dependent on operational simplicity, product versatility, and the ability to track usage and enforce compliance to business models. SafeNet has worked hand-in-hand with some of the industry’s largest and most reputable traditional software vendors as well as pure play SaaS vendors to identify the most costly mistakes made when rolling out a cloud service offering. This presentation will use real case studies to unveil best practices for leveraging software licensing and entitlement management to address the most common challenges associated with SaaS monetization. Session attendees will leave with a thorough understanding of how to address the follow challenges:

• Flexibility – the ability to package and re-package service offerings and pricing models quickly and without having to involve R&D
• Control – the ability to control what aspects of a service a specific end user can access, view (without access), trial, or be up-sold
• Automation – the ability to integrate all back office systems to create a clean, automated process for receiving orders, provisioning service agreements, license and entitlement management, and ongoing customer management
• Measurement – the ability to track and report on service usage at the feature level to fuel billing and subscription management services while also gaining valuable insight into how a service is being used

Presenter:

Chris Holland, Vice President, Software Rights Management BU, SafeNet, Inc.

Panel: Next Generation in Cloud

The 2011 SIIA NextGen company CEOs come together to discuss the Next Generation of Cloud Computing. These cloud innovators will share expert advice on starting and growing a cloud business today.

Moderator:

Phil Wainewright, Managing Director, Procullux Ventures

Panelists:

Santiago Becerra, Chairman and co-founder, MeLLmo, Inc.

Mr. Michael Crandell, Chief Executive Officer, RightScale, Inc.

Jamal Mazhar, CEO, Kaavo

Morris Panner, Chief Executive Officer, GroupFlier

Roman Stanek, CEO & Founder, GoodData

Carson Sweet, CEO, CloudPassage

The Global Cloud Ecosystem

Whether your focus is building private clouds, delivering cloud services or managing hybrid clouds, one thing is certain - no company can do it all on their own. Partnerships in the cloud are critical to success. In this session you'll hear about IBM's plans to build a multi-billion cloud business and the roles business partners will play.

Presenter:

Dave Mitchell, Director, Strategy and Emerging Business, ISV & Developer Relations, IBM

Networking Break in the Cloud Showcase

Keynote: Cloud Computing Crossroads: A Blast From the Past or Future Proof?

When it comes to cloud computing, CIOs are demanding three things:  1) To only pay for IT when it is delivering value and not purchase technology and bare the risk of turning it into business value; 2) Modern, modular architectures that provide flexibility to easily move applications to where they can run best; and 3) New, faster, and lower costs ways to develop new functionality.  Clouds have the potential to deliver on these demands, but only if done correctly.

To truly realize the value potential of cloud computing, enterprises need to seek solutions that are built on modern, layered, and open architectures.  In his keynote address, Red Hat CEO Jim Whitehurst will discuss the current crossroads the IT industry is facing with cloud computing. The 1980s signaled the emergence of a few mega IT vendors that forced customer lock-in.  As the industry marches toward cloud computing and vertical stacks, Whitehurst will outline the need for open choice, and not a repeat of the vendor lock in prevalent in past decades.

Keynote:

Jim Whitehurst, President & Chief Executive Officer, Red Hat, Inc.

The Future of Cloud

Leading Cloud Computing experts offer their views on the future of Cloud Computing. Hear their thoughts on what the industry will look like in 3, 5, and 10 years. What customer demands and business trends will drive changes in software products, how they are developed, and the industry that provides them.

Moderator:

Ken Wasch, President, SIIA

Panelists:

Aneel Bhusri, co-Founder & co-CEO, Workday

Zach Nelson, CEO, NetSuite, Inc.

How Much Of Your Future Will Be In The Cloud? Strategies For Embracing Cloud Computing Services

Cloud computing has shifted from being a question of “if” to one of “when” and “where” in your IT future and portfolio. Is it best to stick with SaaS, or should you be deploying new services directly to the public clouds like Amazon EC2 or Windows Azure? What applications are candidates for the cloud, and which should remain in-house? And for how long? This session will explore the enterprise uses of cloud computing thus far and synthesize the thinking across Forrester on this issue to present you with a road map and a strategy for embracing the cloud that benefits both your business and the IT function. Cloud can be a catalyst for the IT-to-BT transition so long as you harness it effectively. Session attendees can expect to learn: 

• How to tell a true cloud solution and its relative maturity from simple cloud washing.
• The truth behind the economics of cloud computing.
• The best places to start and strategies to build your own path to cloud efficiency.

Presenter:

James Staten, Vice President & Principal Analyst, Forrester Research

Day One Wrap Up

Offsite Networking Extravaganza

Sponsored by Dell Boomi

Featuring the Kinect Challenge brought to you by Microsoft, you won't want to miss this blow-out event with lots of food, plenty of drink and tons of fun! What better way to network?!

Breakfast in the Cloud Showcase

Welcome Remarks

Keynote: Cloud Peering: Who Gets Paid?

As the number of public and private clouds proliferate, the notion of a cloud-to-cloud peering becomes critical. How will carriers, public cloud providers and enterprises safely and efficiently interconnect their clouds? What have we learned from the telecom industry about standards, federations, and exchanges to help us determine the best way forward? Will over-the-top technologies and cloud economics trump standards bodies? Or is there another solution?

Keynote:

Treb Ryan, CEO, OpSource, a Demension Data Company

Keynote: Finding your Way Amongst the Clouds

Determining how utilize the cloud in your business can be daunting.  Through a comprehensive set of private, public and hybrid cloud offerings, Microsoft and our Cloud Partner Ecosystem collectively presents ISVs with a variety of choices to meet your ever evolving platform and infrastructure service objectives.  In this session we’ll discuss Microsoft’s vision for ISVs in the cloud and help you align your near term cloud investments with your long term business needs.

Keynote:

Matt Thompson, General Manager, Developer and Platform Evangelism, Microsoft

The Marketing Cloud

Cloud computing is transforming the way we do marketing today. Marketers are expected to produce results and drive revenue. In this panel you will hear tips from the experts who manage demand generation campaigns and sell marketing services to marketers.

Moderator:

Jim Fowler, Founder and CEO, InfoArmy

Panelists:

Phil Fernandez, President & Chief Executive Officer, Marketo

Umberto Milletti, CEO & Founder, InsideView

Joe Payne, President and CEO, Eloqua

Mr. Narinder Singh, CMO and co-founder, Appirio

Networking Break in Cloud Showcase

Breakout Sessions

Prove and Monitor the Success of Your Cloud Initiative

Whether you’ve already implemented, or are considering a cloud initiative, success depends on the ability to measure and monitor the impact on users. Unfortunately, cloud applications are no longer silos of well-controlled code, distributed from a single point of origination. Increasingly, they feature third-party dependencies along with off-premise and cloud-based services that make it difficult to manage and deliver performance. So how do you take advantage of cloud applications and services while maintaining control of user experience? Hear from Keynote Systems as we explore a real-world example of performance monitoring and management driven from the end-user perspective.

Presenter:

Vik Chaudhary, VP, Product Management and Corporate Development, Keynote Systems, Inc.

Integration: Addressing a Top 3 Priority for Accelerating Cloud Adoption

Analysts frequently cite integration as the #1 obstacle faced by Cloud and SaaS providers, as buyers are no longer willing to bear the burden of the extensive development resources required to integrate to your application. Rick Nucci, Founder and CTO of Dell Boomi, will provide a roadmap for ISVs to overcome integration challenges and review case studies demonstrating proven results including shorter sales cycles, accelerated time-to-market, and improved customer retention rates.

Presenter:

Mr. Rick Nucci, Chief Technology Officer & Co-founder, Dell Boomi

Moving from Cloud Computing to Mobile Cloud Computing

Two key movements are converging at a rapid pace:  Cloud Computing and Mobile Devices.  Mobile users are starting to pressure their Enterprises into providing mobile interfaces to their Enterprise applications.  This is known as mobile cloud computing or the ability to access an Enterprise application residing in the cloud via a variety of mobile devices.  The implication of this is that Independent Software Vendors (ISVs) must now add mobile interfaces to their cloud-based software products (or SaaS products).  This presentation will discuss how to develop an effective mobile computing strategy and the key steps for developing a mobile app that interfaces to a cloud-based applications.  The presentation will discuss user interface, security, and data access implications for the mobile app as well as the pros and cons of web vs native app development.

Presenter:

Eileen Boerger, President, CorSource Technology Group, Inc.

Securing the Enterprise in the Cloud

IT organizations are facing increasing pressure to rapidly develop applications that increase the agility and effectiveness of their businesses while being required to reduce costs and improve quality. At the same time, the security and compliance infrastructures of these organizations are under strict controls that have resulted in expensive and often ineffective solutions. Partnering with a managed services provider with proven security, an effective service delivery framework, and a vision for delivering service-oriented IT infrastructure presents a compelling opportunity to achieve your organization’s business goals. This presentation defines the layers of security services in a manner that increases agility, while maintaining performance and reducing costs without forsaking customer performance and/or customers’ control of their security policies in the cloud.

Presenter:

Ken Owens, Vice President, Security & Virtualization Technologies, SAVVIS Communications

Breakout Sessions

What Gets Measured Gets Done

In this session we will discuss how SaaS technology has enabled finance executives to drive value into the organization. You will hear why finance is best suited to hold the measures, how people, processes and new technology enable CFO’s to take a leadership role, and why measuring and monitoring are key factors.

Presenter:

Mr. Jon Kondo, Cheif Executive Officer, Host Analytics Inc.

Why Integration is Key to Cloud Success

Integration remains one of the top concerns, not just in the cloud but across all of technology. Hear two top integration experts as they explain why integration should not only not be a concern but how, with proper integration, you can reduce costs and speed delivery of your products.

Moderator:

Jeffrey Kaplan, Managing Director, THINKstrategies

Panelists:

Mr. Michael Hoskins, Chief Technology Officer, Pervasive Software - Integration Business Unit

Mr. Ron Papas, General Manager, Informatica Cloud Business Unit, Informatica Corporation

Speeding Mobile Adoption with Cloud Computing

Businesses have been investing heavily in cloud computing for back office and departmental applications. Now they are starting to leverage the cloud and software-as-a-service to speed their adoption of new mobile platforms, applications, and use cases. This session will present some leading  edge examples of businesses using the cloud on their iPhone, iPad, Android and other mobile platform initiatives - ranging from application development, integration, user support, and device management and security.

Presenter:

Jim Szafranski, Senior Vice President, Customer Platform Services, Fiberlink Communications

Mobile Security for Cloud-Based Services

Enterprise users are no longer bound to one device for access to cloud-based applications and services. Mobile devices such as smart phones and tablets are becoming an integral part of most corporate networks and need to adhere to the same corporate security policies as other devices. Knowing what it takes for these smart devices to access distributed services and data in the cloud and operate securely is critical to maintaining identity management and access control. This presentation demonstrates how mobile devices can evolve to become a secure participant in the cloud through the user of protocols that allow the workforce to access cloud applications and data based on their existing enterprise identities and roles.

Presenter:

Patrick Harding, Chief Technology Officer, Ping Identity Corporation

Breakout Sessions

SaaS Business Model Fundamentals

Join Rob Hull, Founder and CFO, Adaptive Planning for a panel discussion featuring finance executives from leading SaaS companies. The panel will review key financial and operating metrics important to SaaS businesses, contracts and service level agreement best practices, pricing and payment terms, sales and marketing approaches and cost structures, and channel partner strategies.

Moderator:

Robert Hull, Chief Financial Officer & Founder, Adaptive Planning

Panelists:

Marc Linden, CFO, Intacct

Tyler Sloat, CFO, Zuora

Mark Symonds, President and CEO, Plex Systems

Pairing Business Process Optimization with Analytics: The Killer App for Cloud Data Integration

The need for cloud data integration is a hot topic. With disparate cloud and on-premise systems in every company, the need to integrate applications in the cloud for seamless business processes has gained a lot of attention. Smart companies can leverage the same cloud integration investment to gain insight from their customer and operational data. Companies investing in separate cloud data integration and analytics solutions are missing the boat! Join Lou Guercia, CEO, Scribe Software and Roman Stanek, CEO, GoodData to discuss how businesses are leveraging the cloud to aggregate applications and data into actionable business information for competitive advantage.

Presenter:

Lou Guercia, President & CEO, Scribe Software Corporation

Roman Stanek, CEO & Founder, GoodData

Accelerating your Mobile Business Intelligence Strategy

Increasingly, users are also looking to interact with their data from anywhere and from any type of device, including traditional systems, laptops, smartphones, and tablets. This session will focus on how to develop appropriate strategies for delivering dashboards and analytics as part of your existing SaaS and cloud-based applications and guidance for how to accelerate the delivery of mobile Business Intelligence to meet the growing diversity of use-cases across all devices.

Presenter:

David Abramson, Director, Product Management, LogiXML

Inside-out, Outside-in

Cloud computing is the hottest technology on every CIO's agenda today, with security as the number one impediment to adopting cloud computing in corporations. Delving into case studies on "inside-out" as well as "outside-in" attack vectors, the session will discuss various real-world scenarios that cause security breaches, while examining cloud computing in the context of these "blended threats" and attack vectors that are unleashed to penetrate private and public clouds.

Presenter:

Tom Cecere, Director, Product Management, Novell, Inc.

Networking Lunch

OnDemand Co-Innovation

Cloud computing has created a shift in expectations and business dynamics – bringing about a whole new software economy based on volume, velocity and innovation. Sanjay Poonen, President of Global Solutions Go-to-Martket at SAP, will discuss how cloud computing has altered businesses’ IT consumption, business models, and development. Mr. Poonen will also discuss how OnDemand standards are allowing increased interconnectivity which is creating monumental opportunities for innovation.

Presenter:

Sanjay Poonen, President, Solutions Go-to-Market, SAP

IaaS Are Not Created Equal

On the surface, infrastructure as a service (IaaS) solutions may appear to be commodities differentiated only be price. However, in reality, that couldn't be further from the truth. Public, private, hybrid, managed, unmanaged, open, closed etc. are just a few of the many terms used to describe the multiple IaaS offerings currently available. What really differentiates these clouds? What features actually matter? How do you match those features to your specific objectives? And what is coming tomorrow? This panel of leading IaaS providers will tackle these questions and more in what promises to be a spirited discussion.

Moderator:

Jeffrey Kaplan, Managing Director, THINKstrategies

Panelists:

John Engates, Chief Technology Officer, Rackspace Hosting

Lucas Roh, CEO, Hostway

John Rowell, Co-Founder & Chief Technology Officer, OpSource, Inc.

Andy Ward, General Manager Cloud Services, Verizon

Choosing the Right Cloud Platform

What value does Platform as a Service bring to an enterprise? If you are a growing company, you will need a scalable and highly virtual platform that can grow as you do. Hear top platform vendors discuss the key differentiators that make their platforms unique.

Moderator:

Kelly Dempski, Director, Technology Labs, Accenture

Panelists:

Ariel Kelman, Vice President, Platform Product Marketing, salesforce.com

Dave Mitchell, Director, Strategy and Emerging Business, ISV & Developer Relations, IBM

Matt Thompson, General Manager, Developer and Platform Evangelism, Microsoft

Networking Break in the Cloud Showcase

CloudCamp

CloudCamp is a great way to help you digest all that you’ve learned at All About the Cloud as you participate in open discussions around topics determined by participants, for example: Go-to-Market Opportunities, Customer Value Propositions, and Transitioning (or expanding on your transition) to the Cloud.