Speakers

David Abramson

Director, Product Management, LogiXML

David Abramson is the director of product management at LogiXML where he shapes the delivery of leading-edge business intelligence software products. David joined LogiXML in 2003 when he oversaw LogiXML's technical support, services, and training programs. Prior to joining LogiXML he led Database application development teams for Federal Government agencies including Dept. of Transportation, Department of Defense, and the US Postal Service. His expertise includes Business Intelligence system design, data modeling and web application software development, and he has been the featured speaker at several industry events including SIIA, SDTimes webinars, and BI industry events. David earned his bachelor’s degree from the University of Michigan

Jan Aleman

CEO, Servoy

Jan Aleman is one of the most distinguished thought leaders on Cloud Computing in the world. As secretary of EuroCloud compendium (www.eurocloud.org), he has been a disruptive technology visionary leading the cloud revolution in computing. He is a published author and heavily quoted in many IT journals such as InfoWorld, Computerworld, Dr. Dobbs and others, as well as guest and keynote speaker at many cloud computing conferences worldwide. Jan is also on the steering commitee of the ICT Office SaaS/Cloud Group.

Brian Bell

Chief Marketing Officer, Zuora

Prior to joining Zuora, Bell was General Manager of the Service and Portfolio Management business unit at CA Technologies. During this time, Bell led the effort to transition CA from a traditional product sales and licensing to a recurring revenue business model.

Before joining CA, Bell was Vice President of Solutions Marketing at BMC Software. Earlier, Bell led worldwide marketing at Remedy, where he was responsible for building a marketing organization that helped to establish Remedy as the market leading IT Service Management solution, which was acquired by BMC in 2002. His role included managing product marketing, partner marketing, and integrated marketing and communications. Bell also spent several years with Boston Consulting Group (BCG), and has held business development and product management positions at Extricity, a business-to-business integration software vendor, and Kao Corporation, a leading Japanese consumer products company.

Bell received his MBA with Distinction from INSEAD, where he was part of the team that was named The Winner of the European Business Plan of the Year. He also holds an MA with a concentration in International Economics and Japanese from John Hopkins School for Advanced International Studies and a BA from The University of Pennsylvania.

Mark Cunningham

Founder & CEO, Indicee Inc.

Mark Cunningham is a thought leader and entrepreneur with more than 20 years’ experience in the business intelligence (BI) industry. He has been on the founding team of four successful startups, including his current role as Founder & CEO of cloud BI company, Indicee. As a strong advocate for cloud computing and social business, Mark is passionate about bringing greater insight and data-driven decision making to the new breed of social enterprise. Indicee Analytics provides insight into the adoption, usage and impact of social business platforms such as salesforce.com’s Chatter, Jive, and Yammer.

Mark began his entrepreneurial career in 1992, when his family company began building the world’s first Windows-based reporting tool, Crystal Reports. Crystal was later acquired by Business Objects for $820M. Follow Mark at @MarkCunningham

Warren Davidson

Director, OEM Cloud, SuccessFactors

Warren is the Director, OEM Cloud at Successfactors, an SAP company. In this role he is responsible for the development and growth of the SAP Cloud OEM outbound sales program. His experience in emerging markets and channel strategies is helping Successfactors leverage an ecosystem of SaaS vendors to build stronger solutions and lower the barrier of SaaS adoption.

Prior to Successfactors Warren was a leading contributor to the Business Development organization at Dell Boomi, driving OEM partnerships and helping drive significant growth for Dell Boomi through the channel. Prior to Dell Boomi, he spearheaded the go-to-market strategies for Objectivity in launching their graph database, Infinitegraph, its lead product for social and cloud analytics.

Warren has over 20 years of technology experience in sales, business development and management, working with start-ups and established companies

Feyzi Fatehi

Chief Executive Officer, Corent Technology, Inc.

Feyzi has over twenty five years of experience building high-performance high-tech businesses including multiple business units at HP and four software start-ups in Silicon Valley and in Southern California. Two of these start-ups were named among the annual Red Herring 100, with valuations from $100 Million to $1 Billion. Most recently, Corent won the 2009 Emerging Software Company of the Year award.

Feyzi has been a keynote speaker around the globe from Sidney to Singapore, and from Washington DC to London and Rome. He has also spoken at events by Harvard, Wharton, Stanford, Pepperdine, MIT, Cal Tech, and UCLA Anderson School of Management.

Feyzi is an inventor and patent holder for the design of the first real-time database. He earned a bachelor’s degree in Solar Engineering, a master’s degree in Software Architecture and an MBA in International Management. He received his director and corporate governance certificate from UCLA and is a graduate of Anderson School of Management’s prestigious M&A program.

Feyzi was elected to the board of the Technology Council of Southern California in 2007 and the Chairman of its Orange County chapter in 2008. In 2009, IBM named Feyzi to their exclusive IBM Partner Advisory Council.

Jim Geisman

Founder & Principal, Software Pricing Partners, Inc.

Jim is an acknowledged expert in software pricing and, since founding the firm in 1982, has helped several hundred companies develop effective pricing strategies. He has consulted with a number of established and emerging software companies. He has experience in B2B desktop, enterprise-class and, more recently Software-as-a-Service / on demand software.

He is a frequent speaker at national and international events and is an acknowledged expert in software price setting and deal negotiations. He is widely published in national and international business and trade publications.

Jim was the editor of Software Success, a newsletter for software company CEOs. He was on the Executive Committee of the MIT Enterprise Forum and chaired the Forum's Start-Up Clinic from 1992 - 2002. He was on the Board of the Harvard Business School Association of Boston. Jim is on the Board of the Professional Pricing Society. www.softwarepricing.com

Lou Guercia

President and CEO, Scribe Software

As President and CEO for Scribe Software, Lou is responsible for Scribe's direction, continued growth as a leader in mid-market and enterprise integration as well as the company's entry into the cloud through integration-as-a-service (IaaS) offerings. He is a member of the SIIA Software Board of Directors and the MassTLC Cloud cluster.

An experienced entrepreneur, Lou has helped build several startups into successful brands and companies. He joined Scribe from Lotus Software where he served as Director of Operations and Strategy for Online Collaboration Services, IBM’s first public cloud service. Lou came to IBM as CEO of WebDialogs, a leading provider of SaaS web conferencing services to channel partners, upon its acquisition by IBM in August 2007.

Prior to WebDialogs Lou was Vice President of Business Development at Tessera Enterprise Systems, a pioneer in the field of customer relationship management. At Tessera he was responsible for strategic alliances and helped oversee the company’s acquisition by iXL Enterprises in 1999. Prior to Tessera, Lou co-founded Workgroup Solutions, a regional systems integrator for client/server technology, where he was Senior Vice President of Sales and Marketing. Lou was involved in all facets of the spin-off of Workgroup Technology Corporation, including its venture capital investment and Initial Public Offering. He began his career at Xerox, where he held various sales positions and gained early exposure to the internet.

Lou graduated cum laude from the University of New Hampshire.

Russell Hertzberg

Vice President, Technology Solutions, SoftServe Inc.

Russ Hertzberg has 12 years continuous experience in executive and entrepreneurial product ownership roles in Cloud Computing. From 1997 to 2000, through technology acquisition, he developed, managed, and grew the most successful commercial managed hosting service in Scantron history. From 2003 to 2007, he was an operating angel in one of the first SaaS providers of on demand document and data sites. Company assets were sold in 2007. From 2008 to 2011, he provided consulting services for a series of Cloud Computing projects including the Workxpress PaaS, the M86 email and web security Cloud, and the Aria Systems SaaS billing and subscription management platform. Russ joined SoftServe Inc. in May of 2011, as Vice President, SaaS and ISV Solutions.

Robert Hull

Founder, President, Adaptive Planning

Rob has over 20 years of executive and financial management experience and a solid track record of building market-leading venture-backed businesses and high performing teams. Drawing on his own experiences as CFO, Rob founded Adaptive Planning with a vision of providing CFOs with an easy to use SaaS-based solution for corporate performance management. Rob has significant experience both in leading corporate planning and reporting as CFO, and in contributing to the planning process as an operational manager.

Prior to founding Adaptive Planning, Rob served as CEO of ChemTracker and as CFO for a number of market-leading software companies, including LoopNet and Risk Management Solutions. Rob raised over $40M in equity and debt capital for his companies and has completed several successful M&A transactions. Rob has been an active part of SaaS-based companies for the past 10 years and is a frequent speaker on both corporate planning and SaaS. Prior to his financial management roles, Rob was a consultant for Booz, Allen & Hamilton.

Rob has a BA in Economics from Stanford University.

Lars Leckie

Managing Director, Hummer Winblad Venture Partners

Lars is a Principal at Hummer Winblad and has played a key role in the firm’s investments in Aria Systems (SaaS billing and customer management) and vKernel (Virtualization Infrastructure). Prior to joining Hummer Winblad Venture Partners in 2006, Lars was involved in founding and operational roles at start-up companies. He was a co-founder of AutoFarm (now Novariant), a company focused on GPS and robotics. Lars was in charge of strategy, product marketing, business development and building the sales team across three continents. Lars has also been involved with the founding team of SportBug, a GPS and Internet fitness company. While Lars spends less time programming now, he started his technical career coding and hacking computer games. He is the holder of several US patents. Lars is an avid sailor and a former member of the Canadian Sailing Team. He represented Canada sailing Snipes in the Pan American Games as well as other international events.

William McNee

Founder & Chief Executive Officer, Saugatuck Technology Inc.

Mr. McNee is the President and CEO of Saugatuck Technology, a subscription research and advisory firm focused on emerging industry trends and disruptive technologies driving change in enterprise IT. Over the past few years, Mr. McNee has helped spearhead the firm's research into evolving business models as a result of the shift to software-as-a-service (SaaS) and Cloud Computing. More recently, he has been actively involved in launching the firm’s CIO-targeted Cloud migration / leadership practice.

Prior to founding the firm in 1999, Mr. McNee spent eleven years with Gartner, Inc., most recently as Group Vice President and Research Fellow, responsible for guiding the firm's overall research strategy. A recognized expert in enterprise software and related business / IT services, Mr. McNee spent five years leading Gartner's Business / IT Management practice as its Director of Research, focusing on CIO governance, IT sourcing models and e-commerce management strategies. Prior to this role, he was a lead analyst focusing on enterprise business applications, and asset management strategies.

Prior to Gartner, Mr. McNee held strategic planning, financial management and marketing positions at CBS, HBO, Comshare and the Institute for Social Research.

A frequent speaker at industry conferences, Mr. McNee has published hundreds of articles and consulted with thousands of business and IT executives, and vendor clients around the globe. Mr. McNee is a University of Michigan alumnus, and has completed graduate work in economics at New York University.

Jason Miller

Social Media Strategist, Marketo

Jason Miller is the social media strategist at Marketo. He is responsible for leading the company's social media efforts by increasing engagement, optimizing for lead generation, and ultimately driving revenue. He is also a content creator specializing in visual content marketing. Jason previously worked at Sony Music entertainment developing and executing marketing campaigns around the biggest names in music. When he is not building campaigns, writing blogs, and tracking the ROI of social, he is winning awards as a concert photographer, singing 80's hair metal Karaoke, and winning at Seinfeld trivia.

Rick Nucci

Founder & General Manager, Dell Boomi

Rick is the Founder and General Manager of Dell Boomi where he is responsible for all operations and strategic direction. He has led the company's successful transformation from a traditional software product company to a leading infrastructure provider in the SaaS and cloud computing industry. In his role at Dell Boomi, Rick is constantly engaged with customers and partners to ensure alignment between business needs and Dell Boomi’s strategy and operations.

Prior to founding Dell Boomi, Rick worked for EXE Technologies, a market leading supply chain execution software company, in the areas of product development and implementation. It was in this role that Nucci learned first-hand the cost and complexity of integrating disparate applications and business partners. With over 15 years of business experience in application and data integration, Rick applies this experience to guiding the company's strategy and operations.

Rick frequently speaks at industry and business events nationwide including Gartner AADI, Cloud Expo and All About the Cloud.

David Roth

CEO & Co-Founder, AppFirst

David brings more than 20 years of experience leading organizations and leveraging partnerships for building successful companies. He sets the AppFirst strategic direction and guides the day-to-day business execution. Prior to AppFirst, he was CEO at Trigence (now AppZero), an application virtualization company, where he established the company's success with quarter over quarter revenue growth through enterprise adoption and closed two rounds of venture capital.

In 2003, David took on the role of Vice President, Services and Business Development at Consera, an IT automation company which was acquired by HP in 2004. As the Founder and CEO of Stratis Group, David built teams that drove the growth of this eBusiness B2B solutions company throughout the late 1990s.

David began his career as a National Accounts Manager in the late 1980s at NYNEX and early 1990s at Microsoft. David received his Bachelor's degree from the University of Southern California and also attended the University of Arizona.

Margaret Roy

VP Sales & Marketing, GageIn

Margaret Roy leads the sales and marketing teams for GageIn. She is and executive leader who brings 15 years of innovative customer engagement approaches Silicon Valley technology startups. Margaret has held senior positions at Synplicity, Atrenta, InsideView,and CloudShield /SAIC.
She holds a BS in Electrical Engineering from Baylor University.

Ken Rutsky

President, KJR Associates

Ken Rutsky, President of KJR Associates, is a Strategic Marketing Consultant, speaker, author and trainer. Ken has over 20 years of technology experience in large organizations such as Intel and IBM and start-ups and fast growth companies such as Netscape. In his career he has launched and managed innovate programs such as Intel Inside TV co-op, Netscape Now, the Internet's first affiliate marketing program, and McAfee's Web Security SaaS offering. Today, Ken's practice is laser focused on helping large and small companies create innovative and effective go to market strategies and programs in the face of connected, information inundated buyers.

Jeff Spivack

Principal, Grant Thornton LLP

Jeff Spivack is a Principal with Grant Thornton LLP, specializing in addressing business and risk management issues for technology companies. Based in San Francisco, Jeff has over 20 years experience in assisting clients with operational improvement, regulatory compliance and enterprise risk managment.