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ANNOUNCEMENTSLinkedIn executive editor Dan Roth is the keynote speaker for ABM's 2013 Executive Forum. LinkedIn has been called the "sleeping giant of the publishing world" and Dan will share how LinkedIn is starting to serve vertical markets, including what that means for business media and how b2b publishers can work together. |
NEW FROM THE ABM BLOGSince the Great Recession of 2008, print media in general, and especially advertising-supported print media, have faced the challenge of the new information landscape in different ways. Some traditional ad-based companies have found ways to charge readers and users for their information, especially information distributed in new formats and media. Some have found ways to […] When we make the business case for mobile in b2b media, we often cite consumer usage statistics (mobile traffic growing to 30 percent of global Internet traffic; smartphone market share, etc.) However, understanding professional usage of b2b is critical. Earlier this year, ABM fielded a study called The Value of B2B Media, sponsored by Adobe, […]  |
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