AssociationNation New Episode: Why it’s Time

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Podcast explores association benefits and strategies inherent in this social media platform.

If you think of LinkedIn as just a social network for job hunting, you might want to look again.

In the newest episode of AssociationNation, which goes live May 6, Jaime Andriopoulos, vice president of client strategy for Imagination, talks about "Why it’s Time to Tap into LinkedIn.” Most notably are the efforts LinkedIn has put forth to create a platform for professionals to meet and communicate.

"It makes a lot of sense for associations to use the platform as a way to expand the reach and depth of the community they have already created,” she says. "LinkedIn has rolled out a lot of tools and features to reach out to professional members and thought leaders. Some associations are using LinkedIn, but I don’t think there are many rolling out full strategies or large-scale efforts.”

AssociationNation is available on the AM&P and Imagination websites, Google PlayiTunes, and podcast apps such as Stitcher.

To tackle the topic, Andriopoulos spoke with Dan Horowitz, director of advocacy and campaigns at LinkedIn; Erica Pyatt, senior account executive of advocacy and government at LinkedIn; and Jordan Berger, associate director of social strategy at Imagination.

One of the areas covered in the podcast is the natural fit between the network and associations. Andriopoulos notes that for many people, one reason to join associations is to find and connect with people who have similar professional interests. She says LinkedIn does that without some of the distractions of other platforms.

"It’s social media, but you’re not going to be overwhelmed with people’s dog photos or suddenly see a photo filter that makes people vomit rainbows,” Andriopoulos says.

One of the features that especially interested Andriopoulos is one LinkedIn is in the process of rolling out. The feature — which is discussed in more detail in the episodes — will allow associations to use their existing member database to create targeted marketing for like-minded professionals on LinkedIn.

The new Association Media & Publishing podcast series, created and produced by Imagination, offers associations insights that are helping to shape the future of the industry through a content marketing lens. The show focuses on practical topics that are useful in day-to-day work.

If you have feedback or ideas for future topics, Andriopoulous would love to hear from you at

In June, AssociationNation will discuss annual meeting coverage and content. "Not so much the ‘Come to our booth’ stuff,” Andriopoulos says. "More of how to extend the shelf-life of the information you’re providing. How can you stick with and best serve members for months to come?”

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