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AM&P 360 Keynote Preview: Leslie Mac

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Much of this year’s AM&P 360 buzz is coming from three extraordinary keynotes. Check out a preview of what’s to come at the Annual Meeting.

 

LOOK AT THE POWER YOU HAVE’

Leslie Mac brings tools to champion diversity and inclusion in your association and ways for us all to become better allies. An organizer, digital strategist, and trainer with Leslie Mac Consulting, she speaks nationally about connecting social media to social justice and facilitating movement-building discussions.

 

On the role of diversity and inclusion in our workplace

 

Mac: I really want this presentation to be as practical as possible. I want people to leave feeling empowered and with tools they can put into practice right away. I will be talking about what we can do in our own organizations as communication gatekeepers; practical steps to take to advance diversity and inclusion; ways to empower our community to take action; and the role of communications and digital strategy in our lives and work when it comes to diversity and inclusion.

 

On recognizing the power that you have

 

Mac: We must focus more on our roles as folks in the media. People who are interested in doing more as an ally or to promote ally-ship are not quite sure what to do. It’s easy to let fear stick them in place and do nothing. I want to give AM&P Annual Meeting attendees the tools, something to do with that drive.

 

Too often — and I talk about this a lot — people talk themselves out of the power they have. Society pushes us to think we don’t have power, we don’t have a voice to make meaningful change. So, I push people to look at the power they do have. Maybe you’re somewhere in the middle of your organization. You might feel like you don’t have a lot of say, but if you’re the one choosing the images for even one publication, that’s power. Even if you don’t have final say, even if every choice has to be approved by someone else, you still get to choose. That’s power.

 

On the importance of speaking up

 

Mac: Speaking up is always important, but right now, it’s more important than ever. Right now, with the constant attacks on the media and the perversion of the media promoting policies that fuel racial injustice, we have to speak up. We need to say, “Not now. We will not lay down.” As media, have a voice that few people do. So we need to be responsible and protective of it.

 

I’m a journalist by schooling. I went to Medill School of Journalism at Northwestern University. I have leaned on that education to spur my work as an organizer and activist. A lot of what I do is about framing ally-ship in ways that highlight the positive effects in ways that people can take action if they want to.

 

For More Information

Check out the entire AM&P 360 2019 Annual Meeting program and register at www.siia.net/ampannual.


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