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Presentations

 

Tuesday, June 26

  • Keynote: Using Content to Attract, Serve, and Retain Multi-Generational Members | Slides | Video

9:30 - 10:15am

  • Defending Your Publication | Slides
  • Anatomy of a Great e-Newsletter | Slides | Video
  • Content Marketing for Conference and Event Campaigns 
  • AM&P Benchmarking Study: Deeper Dive, Analysis, and Application 
  • Stop Chasing Likes: How Social Media Can Transform Your Publication | Slides

10:30 - 11:15am

  •  The Content Experience: Making Your Content a True Benefit of Membership | Slides
  •  Leveraging Closed Social Media Groups to Enhance Member Communications | Slides
  •  Fresh Ideas to Engage Members Through Print | Slides
  •  Selling Ideas to the C-Suite | Slides

12:15 - 12:30pm

  • AM&P President Remarks/Intro of New President | Video

1:15 - 2:00pm

  • Aligning with Brand and Mission: A Tale of Two Publications | Slides 1Slides 2 | Video
  • Selling Content vs Content as Members-Only Benefit | Slides
  • The Care and Feeding of Your Editorial Board | Slides

3:15 - 4pm

  • Using Your Media Products to Attract Next-Generation Members | Slides | Video
  • Lessons Learned in Producing Branded Content: Diary of a New Association Custom-Content Studio | Slides

4:15 - 5pm

  • Digital vs Print Advertising Trends and Predictions You Can Build On | Slides | Video
  • Metrics: Measuring the Effectiveness of Your Publishing Investments | Slides
  • e-Newsletter Strategy for Maximum Effectiveness in Delivering Digital Content | Slides

Wednesday June 27, 2018

8:45 - 9:30

  • Personalization in Publishing: What are the Possibilities? | Slides | Video
  • Podcast Power | Slides
  • How to Promote Your Publication to Increase Ad Sales | Slides
  • Creating Comprehensive Communications Plans | Slides
  • Social Media: Where to Invest and What to Avoid | Slides

9:45am - 10:30am

  • The Strategy of Frequency in Publications and Communications | Slides | Video
  • Overview of the Programmatic Marketplace and How It Can Benefit Associations | Slides
  • Finding the Why in Everything You Do - Figuring Out Where to Focus | Slides

11:30am - 12:15pm

  • Strategy of Internal Communications: Bridging Gaps, Breaking Down Silos | Slides 1 | Slides 2 | Video
  • Master the Art of Intuitive Interaction: Website Tweaks to Optimize Digital Conversions | Slides
  • Emerging Strategies for Creating and Managing Content | Slides
  • Advancing Diversity & Inclusion through Content | Slides

Closing Keynote