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Speakers

Keynote Speakers

Cheryl Durst

Executive Vice President and CEO, The International Interior Design Association

Cheryl Durst, Executive Vice President and CEO of the International Interior Design Association, is a key driver of content for the organization, working to infuse a strong sense of culture and create resources that get to the heart of the major issues facing IIDA members.

James Pogue Ph.D.

CEO, James Pogue Enterprises

Leadership and training are at the core of who Dr. Pogue is and the work he does. Beginning with his military service and overseas deployment he learned the critical importance of leadership, 'followship' and training for the benefit of both himself and his teams. He learned quickly that the improvement and survival of oneself and their organization is based not only on the best possible information but also the best training and leaders possible. After spending nearly 10 years in Higher Education as a Researcher, Professor and Administrator focusing on issues of Diversity and Inclusion, Dr. Pogue expanded his work to include Multi-Generational Leadership, with the goal of helping companies recruit and retain Millennials and now Generation Z. His work in these two necessary and distinct areas has put him in front of 1000's of professionals seeking to improve their leadership and ability to engage today’s workforce. As an Expert Keynote, in Workshops or Executive Coaching, James continues to help organizations attract, engage and develop leaders and talent at all levels. James has recently partnered with Women's Foodservice Forum (WFF), the premier Leadership Development organization in the food industry to develop a Multi-Generational series of programs designed to attract, engage, develop and retain talent in the Food Industry. James has worked with various organizations across the Food Industry including Chili's and Domino's.

Speakers

Ernie Achenbach

Executive Vice President, Bates Creative

Ernie Achenbach, EVP, Bates Creative As Executive Vice President of Bates Creative, Ernie excels at transforming goals into actionable plans that effortlessly bridge design, strategy and purposeful execution. His background as an art director and studio manager provides Ernie the roadmap to exceptional quality across all mediums. His cross-disciplinary experience in the design industry leads him to incite conversations that explore various perspectives. Ernie has led the management, creative, and strategy for over 40 magazine design and redesigns. His expertise extends to creative and strategy for website, apps, campaign, and branding.

Blake Althen

Producer, Human Factor Media

Blake Althen has been producing podcasts for associations since 2008. His full resume encompasses a multitude of awards (including two Grammy Nominations) and top clients including such as Discovery, NRF, NACS, FDRA, ATA, ADA, APIC and many more. Blake believes stories are the key to great communications and that all types of media have a time and place. When executed together they are most powerful.

Garth Atkinson

President, Publication Partners Limited

Garth Atkinson President, Publication Partners Limited After several years selling computers and then software solutions for publishers Garth founded Publication Partners Limited in August 2000. We are focused on working with our clients to reach the audience that advertisers value and flaunting the market potential of that audience. Our High Touch approach is to work closely with publishers to ensure resources are focused on what matters. By drawing on industry contacts and experience we select and manage the resources to make it happen.

Rachel Barth

Creative Director, Military Officers Association of America

Rachel Barth spent the first 18 years of her career in a newsroom, quickly transitioning from reporting to design when she realized visual storytelling was her true passion. She first worked in community journalism before leading the copy and design desks for the Washington and Baltimore Examiner daily newspapers. She then spent 9 years as a Design Editor and Product Designer at Military Times, where she was part of an award-winning redesign of Federal Times. Nearly two years ago she left journalism to join The Military Officers Association as their Creative Director, her first major project being the redesign of Military Officer magazine. Although print publication design is her primary background, she has also devoted much of her recent career to marketing projects, website design, video and motion graphics.

Jeff Bebee

Consultant,

Jeff Bebee is a marketing consultant who has worked on the business side of publications and associations for more than 20 years. He has created 30 media kits in his career, several annual reports and magazine redesigns, and has exhibited at more than 100 conferences.

Sarah Black

Managing Editor, Pharmaceutical Engineering, International Society of Pharmaceutical Engineering

Nearly all of Sarah's 15-year career has focused developing a strategic approach to publications and content across sectors including consumer health, medical, and association publishing. She's worked with upwards of 20 associations to create high-impact, quality content; engage members; and refine organizations' publishing operations on both print and digital channels. She has a master's degree in publishing from New York University and a bachelor's degree in English from Cardinal Stritch University. When she's not shackled to her laptop or flipping through stacks of magazines, you'll find Sarah doing mom things with her twin daughters, digging in her garden, or volunteering.

Christopher Blose

Vice President, Content, Imagination

With more than 16 years of experience in journalism and content marketing, Chris is all about the story. Whether crafting a single story or a brand’s or organization’s strategic narrative, he works to tell the most complete, compelling story to the largest, yet most precise, audience possible. He and his teams have created award-winning content and programs for leading associations, major medical centers and Fortune 500 companies. When not working on content strategy, he makes music and climbs mountains.

John Bond

President, Riverwinds Consulting

John Bond has worked in publishing for 25 plus 30 years. He served as chief content officer for a international scholarly publisher. He now heads up Riverwinds Consulting and advises on book and journal related topics with associations and publishers about strategies for creating and disseminating great content. For more information, see RiverwindsConsulting.com and YouTube.com/JohnBond/.

Teresa Brinati

Director of Publishing, Society of American Archivists

A publications and communications professional with more than two decades of management and production experience, Teresa Brinati is the Director of Publishing for the Chicago-based Society of American Archivists. She leads a lean and serene multiplatform publishing program that has focused on engaging SAA’s 6,200 members in content creation, effective storytelling, and connecting with the professional literature. Teresa also provides leadership to several volunteer boards, including as co-chair of the Editorial Working Group of Association Forum of Chicagoland, where she regularly contributes articles to FORUM magazine. She holds a BA in English from St. Ambrose University and an MS in journalism from Northwestern University's Medill School of Journalism.

Stacy Brooks

Communications Manager, American Physiological Society

Stacy Brooks is Communications Manager at the American Physiological Society (APS) where she oversees media relations, social media, the I Spy Physiology blog and overall communications outreach for the 10,500 member association. She has spent much of her time at the Society helping members—who are primarily biomedical researchers with PhDs—learn how to better communicate their research, including on social media and in interviews with the press. Prior to her time at APS, Stacy worked in the Communications Office at the American College of Obstetricians and Gynecologists and at Ogilvy Public Relations.

Sherry Budziak

Founder and CEO, .orgSource

.orgSource entrepreneur Sherry Budziak is an innovative leader who turns strategy into results.  She founded .orgSource in 2005 based on two ideas: the importance of superior customer service; and the critical role of digital transformation for associations to thrive. Throughout her 20 years of leadership and executive consulting experience, Sherry has advised more than 200 organizations, helping them achieve their strategic objectives by identifying opportunities for innovation and product development, improving operational efficiency and effectiveness, and aligning IT resources. She brings unique insights to clients, based on a career that includes serving as the associate executive director of IT and web services for a major medical association as well as COO of its for-profit subsidiary company. Sherry has consistently been on the leading edge of innovation, having project managed one of the first--if not the first--association websites, transcended Y2K, advised organizations through the .com era and then their move to the cloud. She now is applying her wealth of experience to advise associations on ""what is next."" Sherry is also the co-founder of .orgCommunity, an organization that provides new connections, inspiration and solutions to association leaders and industry suppliers through education programs, networking events and a robust online community. Sherry is an active participant in the association community, frequently writing and speaking in addition to having served in a variety of key volunteer roles. She is the 2010 recipient of the Association Forum's John C. Thiel Distinguished Service Award, which is given annually to an individual who has demonstrated consistent and significant contributions to the association community on a volunteer basis.

Linda Busche

Senior Editor/Writer, National Restaurant Association

Linda Busche is a communications strategy professional with more than 20 years of experience, from print journalism to association publishing. During her tenure at the National Restaurant Association, she has led the strategy and development of numerous newsletters, marketing mailings and campaigns. She has helped raise the quality of online and print content, as well as improved newsletter and website performance. As a result, she has improved open, click and deliverability rates while reducing bounce and unsubscribe rates. She has created award-winning publications and campaigns to promote association events, services, programs and policy.

Bibiana Campos Seijo

Editor in Chief and VP of C&EN Media Group, C&EN Media Group

Dr. Bibiana Campos Seijo is the vice president of the C&EN Media Group and Editor in Chief of Chemical and Engineering News, the leading news outlet of the American Chemical Society (ACS), producing authoritative, award-winning journalism about the world of chemistry, including coverage of recent advances in research, education, industry, funding, and regulatory policy. Prior to this Dr. Campos Seijo had been Editor in Chief of Chemistry World and Magazines Publisher at the Royal Society of Chemistry, Editor of a portfolio of pharmaceutical titles at Advanstar Communications (now UBM Advanstar) and a technical editor at the European Respiratory Society. Dr. Campos Seijo holds a BSc in Chemistry from the University of Santiago de Compostela in Spain and a Ph.D. in Chemistry by the Manchester Metropolitan University in the UK.

Lindsay Cheyne

Director of Business Development, Associations, Imagination

Lindsay Cheyne is the director of business development at Imagination, one of the oldest and largest content marketing agencies in the country. Lindsay has over 12 years experience spanning the beauty, real estate, interior design and association industries. Prior to becoming an imagineer, Lindsay was with the American Society of Interior Designers supporting student, emerging professional, and education (digital and conference curriculum) initiatives. She has a Bachelor of Arts in Fashion Merchandising from Virginia Commonwealth University and a graduate certificate in Strategic Design Management from Parsons The New School. A native of Richmond, VA, she now resides in Hyattsville, MD with her husband, their cat named Turtle, and their one year old son, Junior. Her favorite work at Imagination? Their design-forward, thought leadership proprietary magazine, orange, that has been known to stop people in their tracks!

Jim Chrzan

Vice President Content & Brand Strategy, PMMI Media Group, PMMI

Jim Chrzan is VP Content and Brand Development for PMMI Media Group, publishers of Packaging World, Automation World, OEM Magazine, Healthcare Packaging and ProFood World. Jim travels the U.S. and Europe reporting from and speaking at packaging, processing and automation conferences. He is charged with aligning association initiatives with Media Group publications, websites and e-newsletters and identifying new markets for editorial coverage and audience development.

Lyndsee Cordes

Sr. Managing Editor, American College of Radiology

Lyndsee Cordes has edited books, reported health news for USA Today, and now manages publications for the American College of Radiology. Her work explores the intersection of social media and traditional publication and the potential to reach new audiences.

Stacie Crozier

Editorial Director, Digital Content, American Dental Association

Stacie Crozier is Editorial Director, Digital Content for the American Dental Association, where she supervises writing, editing and production for nearly 50 quarterly digital publications and special projects a year. She has been a part of the ADA's Publishing Division for more than 25 years and has worked on all of its print and digital publications.

Brian Davis

Director of Media Relations, American College of Gastroenterology

Brian Davis is a communications professional who has spent his nearly 10-year career in association publishing. He serves as Director of Media Relations at the American College of Gastroenterology, and is Managing Editor and Senior Writer for the College’s magazine, ACG MAGAZINE. Brian is also responsible for public relations and social media management. Prior to joining ACG in 2016, he worked in communications, publishing, volunteer management, and strategic partnerships at the American Health Lawyers Association. Brian has served on AM&P’s Annual Meeting and Content Creation Committees, written articles for Signature magazine, judged the EXCEL Awards several times, and spoken at a Lunch & Learn. He holds a BA in Print Journalism from the University of South Carolina. You can follow Brian on Twitter @BCDWrites, where he’s apt to be tweeting about a range of passions, from journalism ethics to professional tennis.

Charles Day

Editor in Chief, American Institute of Physics

Charles Day is the editor in chief of Physics Today, the flagship magazine of the American Institute of Physics. Before he became EIC, he served as the magazine's online editor. An astrophysicist by training, he used to study the million-degree plasma that swirls around neutron stars and black holes. Charles grew up in Conwy, a small town with a big castle on the North Wales coast.

Mark DeVito

President, Beyond Definition

As president of Beyond Definition, Mark brings 20+ years of unique expertise, strategic thinking and creative cohesion to clients’ challenges. What separates Mark from other industry leaders is his ability to listen—listen to a client’s goals, a brand’s differentiating purpose and what the market demands. Mark engages audiences on topics including digital transformation, brand and CSR strategies, customer-centric marketing campaigns and more to give them something to talk about. A three-time Emmy Award-winning creative director, Mark has established himself as a speaker with experience on stage at national marketing and technology conferences including: Sustainable Brands, the Mid-Atlantic Marketing Summit, Comdex and CES.

Kirsten Dobson

Account & Manager, C&EN BrandLab, American Chemical Society

Kirsten Dobson is the account manager for C&EN BrandLab, a custom content-development studio from the American Chemical Society’s C&EN Media Group, built to serve the marketing needs of chemical and pharmaceutical organizations. Her knowledge of member needs, plus marketing instincts and experience, has been a strong asset for clients, guiding them to the results that impact their revenue and overall marketing strategies. She has also led successful initiatives that bring C&EN and its advertising to life, developing and delivering winning cross-platform programs and proposals that lead to lasting and successful advertising partnerships.

Justin Fadgen

Chief Corporate Development Officer, BulletinHealthcare / BulletinMedia

Justin Fadgen is the Chief Corporate Development Officer at BulletinHealthcare and BulletinMedia, and oversees the growth of the companies’ programmatic advertising offerings, new partner development, and third-party relationships. Fadgen brings unique expertise in online media, video, and marketing technology to the company. He joins BulletinHealthcare from Beachfront Media, where he was Vice President, Business Development. At Beachfront, Fadgen was key in driving business from content distribution software services and via media company partnerships. Prior to Beachfront, Fadgen held senior positions at Rhythm NewMedia, GrabMedia, and AOL. A graduate of Virginia Tech, Fadgen completed his MBA from George Mason University in 2003.

Falahyar Fatmi

Chief Information Officer, Air Force Association (AFA)

Falahyar has over 20 years of technology experience, both in for-profit and non-profit sectors with a string of successes bringing new initiatives to completion. Falahyar’s capabilities really comes into play as Chief Innovation Officer. Generating ideas and translating them into workable technical solutions. He created more productive technology environments to grow the overall goal of AFA.

Timothy Finnen

Co-Owner & Creative Director, LTD Creative

A love of ancient art and architecture inspires Tim’s award-winning designs, where he recognizes that all works of art, whether ancient or modern, are born of great vision and painstaking detail. As an overseer of LTD’s creative direction and client management, Tim is committed to both the big picture as well as “sweating the small stuff”—lessons learned not only through his 20+ years as a designer but also from the countless trips to the hardware store that he made while restoring his 19th century farmhouse.

Robert Flynn

CEO, Aggregage, Inc.

Robert Flynn is a serial entrepreneur in digital media having started and run companies in digital music, online video, over-the-top television, and next gen B2B media. Prior to this he was a partner in an institutional venture capital fund investing in both traditional media growth companies in broadcasting, cable and publishing, as well as new media startups.

Christina Folz

Editor, HR Magazine, SHRM

Christina Folz has been editor of HR Magazine since November 2013. She has 20 years of experience as an editor, writer and project leader. Previously, she was editor and content director for Optics & Photonics News, the monthly magazine and web resource for The Optical Society—a global scientific society based in Washington, D.C. She also served as senior editor of the Harvard Health Letter, a consumer newsletter focused on health and wellness, as well as for various magazines and newsletters published by the Massachusetts Medical Society and AcademyHealth. She is a member of the board of directors for Association Media & Publishing. She has a master’s degree in journalism from Boston University and a bachelor’s degree in biology from Gettysburg College.

Zebley Foster

Editorial and Production Specialist, Federal Bar Association

Zebley Foster is a graduate of the University of Hawaii at Mânoa. She is currently the Editorial and Production Specialist at the Federal Bar Association where she manages the award-winning magazine The Federal Lawyer.

Tatia Gordon-Troy

Publisher, Ramses House Publishing LLC

Tatia Gordon-Troy is a Maryland attorney and former head of a multi-million-dollar publishing unit for the American Immigration Lawyers Association. Tatia has led an illustrious career in legal publishing for more than 20 years. She has been instrumental in the production of over 500 books and periodicals serving the legal community, with experience developing eBooks, magazines, newsletters, blogs, and white papers. Tatia is the founder of Ramses House Publishing LLC, a publishing house and marketing consultancy, which helps associations develop publishing programs to build non-dues revenue. She also serves as publisher of the Washington, D.C., Suburbs edition of the Attorney at Law magazine and of Visalaw.ai, a start-up venture that develops web-based applications for the legal industry. Tatia is an editor and writer and has published numerous articles locally and nationally as well as ghost-written numerous blog posts and chapters. Visit www.ramseshp.com.

Scott Greenwell

Co-Founder and COO, Unleashed Technologies

Scott Greenwell is founding partner of Unleashed Technologies and currently serves as its Chief Operating Officer. An avid researcher and miner of cryptocurrency since 2016, Scott has previously presented on Blockchain Technology at the ASAE Annual Technology Conference and the FENG D.C. Chapter. Scott and his company are three time Inc. 5000 winners for fastest growing companies in the United States and were recently named the #1 design and development firm for both the Baltimore and Washington, D.C. market. Scott is also a member of the Drupal Association and Concept Feedback, an online community of web designers where he contributes his design knowledge and expertise to other designers around the world.

Robin Hamilton

Principal, ARound Robin Production Company, LLC

Robin Hamilton is an Emmy-award winning journalist, filmmaker, moderator and writer. Robin has worked for network affiliates around the country, including Florida, New York, and Massachusetts. In 2012, she founded the ARound Robin Production Company, which creates videos for non-profits to help with fundraising, marketing and messaging initiatives. Her clients include the YWCA Capital Region, Shepherd's Table and HAND (Housing Association for Nonprofit Developers).

Andrew Hanelly

Partner and Creative Director , Revmade

Andrew Hanelly, Partner, Revmade Andrew has spent his career developing and executing publishing, audience growth and monetization strategies and experiments for Fortune 500 brands, world-renowned media companies, associations and non-profits. At Revmade, he helps businesses transform their approach to marketing through sustainable content strategies that drive audience and revenue growth, and promises these are all more than just buzzwords. And given the premium placed on your attention, Andrew is thankful that you read this far.

Rebecca Harp

Subscription Strategist, American Academy of Family Physicians

Rebecca Harp, Subscription Strategist at American Academy of Family Physicians, is responsible for planning, executing and analyzing a subscription marketing strategy on a modest budget. This means targeted online, email, and social tactics for both member and non-member audiences. She was awarded the AM&P's 2016 Emerging Leader award in part for her role in pioneering subscription advertising on social media within her organization. Rebecca is nearing completion of her master’s degree in Digital Content Strategy from the University of Kansas.

Carrie Hartin

President, Sales Solutions & Services, MCI USA (formerly Network Media Partners)

Carrie Hartin leads the sales division of MCI USA, formerly Network Media Partners. For the last twenty years, Carrie has partnered with associations to create solutions to deliver non-dues media revenue. This work includes helping clients navigate today's evolving media marketplace and finding new and creative ways to align advertisers' messages with an associations' niche audience. Carrie's management strengths include recruiting, mentoring and development, organizational structuring, and advising associations in new publishing models. She is expert in strategic re-evaluation of association media properties in advertising inventory and strategic opportunities to grow revenue through existing properties and events.

Marlene Hendrickson

Senior Director, Publishing and Marketing, American Staffing Association

Marlene Hendrickson is senior director of publishing and marketing for the American Staffing Association, an Alexandria, VA-based national trade association of staffing and recruiting companies. Hendrickson joined ASA in 2011 and oversees the organization's publishing and marketing team, which produces several print and digital publications; and develops and executes marketing campaigns for various ASA events, webinars, certification programs, membership recruitment and retention, and research initiatives. Prior to joining ASA, Hendrickson was part of the publishing, marketing, and research team at Stratton Publishing & Marketing, where she worked with several association clients on their publications and research projects. She also has worked in publishing and marketing roles at America's Promise--The Alliance for Youth and the Association for Career and Technical Education. She began her career as a reporter/writer for USA Today Sports Weekly and Gannett corporate publications. Hendrickson is a graduate of the University of Virginia. She and her husband and their two sons enjoy soccer, the beach, and family trips with their dog.

Larry Hoffer

President & CEO, Woodworking Machinery Industry Association

Larry Hoffer is the president and CEO of the Woodworking Machinery Industry Association (WMIA), a trade association representing companies which import and distribute woodworking machinery, tools, and supplies in North America. As the chief staff officer, Larry is responsible for overseeing the day-to-day operations of the association, as well as program development, board relations, strategic planning, and managing all aspects of member recruitment, retention, and engagement. WMIA has an annual budget of $1.5 million, and the association is the co-owner of the International Woodworking Fair, the largest woodworking industry trade show in the country. Larry has spent the majority of his career in senior staff roles for several nonprofit trade and professional associations, including the Association of Science-Technology Centers, Industrial Designers Society of America, National PACE Association, and the Brain Injury Association of America. He also serves as the incoming president of Association Media & Publishing, the premier membership organization serving the needs of association publishers, business operation executives, communications professionals, designers, and content generators and the media they create. He holds a degree in criminal justice from George Washington University in Washington, DC, and is also a culinary school graduate. A resident of Falls Church, Virginia, Larry is an avid reader and book reviewer, writer, pop culture aficionado, and perpetually disillusioned Washington, DC sports fan.

Kimberly Howard CAE

President, Write Communications, LLC

Kim Howard, CAE, is the president of Write Communications, LLC, where she helps clients create mission-aligned content for every channel for measureable results. She has over 25 years of award-winning experience in association publishing, strategic communications, marketing, social media and management. Ms. Howard is an established leader in the publishing industry, having held senior-level management positions for national and international trade associations. A skilled communicator, she has provided commentary and insight for industry trade magazines, consumer publications and online forums. Throughout her career, she has published at least four million words, covering industries and topics that include in-house corporate counsel, multifamily housing; cleaning and restoration; and business credit. Ms. Howard has ghostwritten for business owners, CEOs, board chairs and chief legal officers, including many on the Fortune® list. She has served as the editor-in-chief or publisher of seven magazines. Ms. Howard is one of the immediate past presidents of the Board of Directors for Association Media & Publishing where she served the organization for eight years in a leadership role. She also served as the 2009 Chair for AM&P’s Annual Conference and 2008 Chair of the Pre-Conference Workshop for its Annual Conference. She is also a member the ASAE The Center for Association Leadership, where she was recognized as the Top Association Executive Sponsor (1999-2000) and earned her Certified Association Executive designation (CAE). She is actively involved in her local community and served as the head timer for the Osbourn High School Swim Team and timer for the Wellington Swim Team summer league. She was a member of the Prince William Chamber of Commerce, where she served as Co-Chair of the Communications Committee (2005); Chaired the Prospective Member Reception (2001) and the 5-Year Re-Accreditation Communications Section; and was awarded the Gold Star Member Award (2001). Ms. Howard has also served as the ways and means chair for the All Saints Catholic School Parent Teacher Organization and served as a catechist for the All Saints Catholic Church religious education middle school program. She is a former Girl Scout Leader and past president of the Jennie Dean Elementary School Parent Teacher Association. She is a member of the local chapter Preceptor Gamma Psi of Beta Sigma Phi International and serves on the board of directors for the Wellington Community Homeowners Association. Ms. Howard earned a Master of Science in publications design from the University of Baltimore (MD) and a Bachelor of Science in journalism and public relations from Troy University (AL). She earned her Certified Association Executive (CAE) designation from ASAE. This is the highest professional credential in the association industry. Less than five percent of all association professionals have earned the CAE.

Jonny Kaldor

Founder and CEO, Pugpig

Jonny is co-founder and CEO of Pugpig, the publishing platform that powers the biggest names in media from The Economist and Conde Nast, to American Institute of Physics and the ACCA. Prior to setting up Pugpig, Jonny was MD, Technology and Product Development at News Corporation's Digital Media Group, focusing on building new digital brands. This followed three years as CTO at News International, where he was responsible for technology delivery across the business. Before joining News, Jonny spent his days, weeks and months trying to build a global digital supply chain for EMI Music.

Carla Kalogeridis

President, Kalo Media, LLC,

Carla Kalogeridis is president of ARION Media Services. She is a multi-award winning magazine/journal editor with 28 years of experience in B2B, association, trade, nonprofit, and consumer publishing. Carla spent the first 5 years of her career with McGraw-Hill, Inc. as a copy editor before leaving to launch her own B2B automotive magazine and international conference and trade show in 1993. Her company expanded to offer publishing, communications, and marketing services to associations and nonprofits across the country. Carla has long-time clients in a variety of industries — from automotive, electrical power, publishing and media, professional development, fire protection engineering, boating, food and beverage, associations, nonprofits, and small businesses to international corporate clients. For the last 10 years, Carla has served as publisher and editorial director of Association Media & Publishing. She has an undergraduate degree — Phi Beta Kappa, summa cum laude, and with departmental honors — in English and Communications from Randolph-Macon Woman’s College in Virginia. She studied for one year abroad at the University of Reading and Oxford University in England.

Lev Kaye

Founder and CEO, CredSpark

Lev Kaye is innovating the way professionals learn. He is Founder and CEO of CredSpark, an audience intelligence platform allowing associations, publishers, and learning providers to engage their audiences on important topics. CredSpark offers powerful solutions to engage and personalize content for individual members and readers, at the same time gathering unique insights and leads for marketing purposes. Before launching CredSpark, Lev held executive roles in education technology, publishing and related services including K-12, post-secondary and consumer-driven educational services. He also has experience working for a variety of tech companies including startups, mid-size and Fortune 100 firms. Lev is an expert in product strategy, product management, business innovation, strategic partnerships, change management, operations and startups, and holds an MBA from Harvard Business School.

Mark Kelly

Vice President of Communications and Marketing, Association of Governing Boards

Mark L. Kelly has served since 2016 as the Vice President for Marketing and Communications with the Association of Governing Boards for Universities and Colleges (AGB), the premier organization centered on governance in higher education. Responsible for strategic leadership of the association’s relationships with over 1,300 institutional and foundation boards (representing 40,000 volunteer trustees), Kelly oversees a comprehensive digital and print marketing program that drives membership recruitment, retention, and value, strengthening AGB’s brand as the leading voice and trusted advisor to leaders in the higher education sector. At AGB, Kelly is Editor-in-Chief of Trusteeship, an award-winning bi-monthly magazine that explores topical issues in higher education and governance. In 2017, Kelly expanded Trusteeship’s role as the association’s brand standard by developing Trusteeship Radio, a monthly podcast that augments AGB’s educational and advocacy outreach. He also oversees AGB Press, which produces research papers, books and other informational material, and is part of AGB’s leadership team for The Guardians ProjectTM, an initiative to enlist the voices of the nation’s trustees in support of the value of higher education. Prior to AGB, Kelly served in leadership roles at Loyola University Maryland, Sewanee: The University of the South, and Furman University. He began his professional career as a newspaper reporter covering education and politics before moving into higher education. He holds a bachelor’s degree from the University of Virginia and an M.S. in Communications Management from the S.I. Newhouse School at Syracuse University.

Dori Kelner

Managing Partner, Sleight-of-Hand Studios

Dori Kelner has decades of experience in the IT and digital space. She consults with associations to create digital and web strategies that speak to organizational mission and audience expectations. Dori has been a speaker at DrupalCon, DrupalGovCon, User Experience Professional Association, and other digital meetings and conferences. Dori founded Sleight-of-Hand Studios as a digital agency committed to customer education. She began her career as a coder and transitioned though various levels of management responsibility with teams from AOL, NCR Teradata, Westat, and the National Opinion Research Center of the University of Chicago. She has devoted over a decade to converting corporate project management and design methodologies into processes that fit with the needs of our association and nonprofit client base. Dori holds a BA from Cornell University, a Master of Science, Summa Cum Laude, in information management from the University of Maryland University College, and is a Certified Systems Analyst. Dori loves to cook and play golf, and is a certified wine educator.

Keanan Koppenhaver

CTO, Alpha Particle

Keanan Koppenhaver is the CTO of Alpha Particle, a digital consultancy whose mission is to build out digital teams and shape digital strategy. He frequently works with publishers to help streamline workflow, integrate legacy systems with more modern ones, and help level up development teams. When he’s not speaking at a conference or Meetup, you can find Keanan on Twitter (@kkoppenhaver) chronicling his learning process and encouraging others to do the same.

Janet Kornas

Managing Editor, GLC

Janet Liao Kornas, Managing Editor Janet is an experienced content strategist who provides insight and solutions to organizations seeking to build audience engagement through news and information. She has demonstrated experience in working strategically with non-profit organizations, associations and university partners. In her previous role as a journalism grants officer at the McCormick Foundation, she provided strategic advice and technical support that generated more than $6 million in annual journalism-related grant investments. From 2005-2009, Janet was editor and project manager at Imagination Publishing, where she worked on the editorial and production teams of several award-winning B2B and B2C publications. Specifically, she oversaw the content and digital strategy of magazines, advertorials, webcasts and videos for Fortune 500 clients. Janet has served as board member for the Chicago Women in Philanthropy and has served as an advisor for J-Lab’s New Media Women Entrepreneurs, the Chicago Community Trust’s Asian Giving Circle and the Youth Task Force at the Donors Forum Chicago. B.A., English, Cornell University M.A., Journalism, Medill School of Journalism

Jeffrey Lee

Senior Editor, C&EN BrandLab, American Chemical Society

Jeffrey Lee is the senior editor for C&EN BrandLab, the custom content studio from the American Chemical Society’s C&EN Media Group. He is a seasoned content marketer and journalist with a unique knack for creating compelling, engaging content, especially for niche B2B segments. He’s deft at defining and achieving strategic goals for clients, and he produces innovative, high-quality custom content that inspires his audiences. Jeff has served as an editor for several publications, including Architect magazine, and has more than six years of experience in content marketing.

Harvey R. Levenson

Professor Emeritus, Cal Poly State University (San Luis Obispo, CA)

Dr. Harvey R. Levenson is Professor Emeritus, former Department Head of the Graphic Communication Department, and past Director of the Graphic Communication Institute at Cal Poly. He remains active in industry as a speaker, writer, consultant, and Expert Witness focusing on technology and Intellectual Property including patents, copyrights, trademarks, and trades secrets. Dr. Levenson has authored many articles and books, has been a consultant to numerous companies, and has presented at many seminars, workshops, and conference on graphic communication. He holds four degrees including a Ph. D. in Rhetoric and Communication from the University of Pittsburgh, a Masters degree in Printing Management from South Dakota State University, a Bachelors Degree in Printing from the Rochester Institute of Technology, and an Associates Degree in Graphic Arts and Advertising Technology from the New York City College of Technology. He is the recipient of many industry awards, and also featured in a documentary movie entitled Harvest of Wisdom, tracing the evolution of graphic communication from the dawn of civilization to the present and prospects for the future. His latest book, Introduction to Graphic Communication, 2nd Edition, is the first printed interactive book using Ricoh’s “Clickable Paper” application for two-way communication between the reader and the book (http://www.igcbook.com/). Born and raised in Brooklyn, New York, Dr. Levenson presently resides in Pismo Beach, California.

Dina Lewis

President, Distilled Logic

Dina Lewis, CAE Dina Lewis helps associations and nonprofits create websites with a user-first approach and improve their digital communications. She launched Distilled Logic in 2006 and has provided content strategy, information architecture, and usability research services to dozens of association and nonprofit clients. Lewis has been active with GWSAE, ASAE, and the ASAE Foundation since she started her association career in 1985. She currently serves on the ASAE Communication Section Council, is a former chairman of the Technology Section Council, and previously served on the Foundation Development Committee. Lewis is also active with the User Experience Professionals Association and the Information Architecture Institute.

F. Duncan Lewis

Director of Business Development, Sheridan

Duncan has worked in support of society and association publishers for over 25 years. His experience includes both time as publishing service provider as well as in commercial medical publishing. He is currently Director of Business Development for Sheridan, focused on content preparation and dissemination solutions for scholarly, association and special interest publishers.

Sarah Loeffler

Director, Custom Media, PMMI Media Group

Sarah Loeffler is Director of Custom Media at PMMI Media Group, the media arm of PMMI, an association for packaging professionals that produces the PACK EXPO trade shows (approximately 50,000 attendees). In this position, she oversees sponsored print/digital/video projects, consults with advertisers on content marketing campaigns and is responsible for content-related product development and innovation.

Nicole Louderback

Director, Commercial Sales, SAGE Publishing

Nicole Louderback is the Director of Commercial Sales for SAGE Publishing, an independent publisher based in Thousand Oaks, CA. She has fifteen years of experience in direct sales and sales management working as a publisher’s representative and then in-house with SAGE. Nicole has spent the better part of the past five years focused on digital advertising strategy and revenue generation to meet the growing demand from SAGE’s advertising customer base and the changing needs of the members and subscribers served.

Hilary Marsh

Chief Strategist/President, Content Company

Hilary Marsh is president and chief strategist of Content Company, a content and digital strategy consultancy. She helps associations, nonprofit organizations, and corporations get better results from their content by improving their practices for content creation, governance, management, and promotions. Content Company’s clients include the American Bar Association, Endocrine Society, Council for Exceptional Children, Institute of Food Technologists, and Florida Realtors. Marsh has been a leading content strategist since 1999, and served as the web director for the National Association of Realtors from 2005-2011, overseeing the association’s website and social media. Marsh is the author/co-author of two white papers: Intranets: Inside Worlds, a look at the intranets of 14 Chicago corporations, associations and nonprofit organizations; and The Top 25 Things Every Content Management Vendor Should Know About What their Customers Want. She is also a frequent speaker at national and international association, content strategy, and digital industry conferences.

Jeff Martin

Director, Communications and Public Affairs, American Anthropological Association

Jeff Martin is the Director of Communications and Public Affairs for the American Anthropological Association (AAA), whose 10,000 members make it the largest anthropology organization in the world. In addition to promoting the field to members of Congress in Washington, DC, he also works on a regular basis with national and international publications including CNN, NPR, The Wall St. Journal, The New York Times, and The Washington Post. Before joining AAA, Martin served in public relations capacities for the Council on Foundations, The Nature Conservancy, and Peace Corps. He has also worked with international firms including Bozell, Kenyon & Eckhardt, and Edelman Public Relations Worldwide. A graduate from Arizona State University, he worked as a journalist before going into public affairs and has won awards from the Public Relations Society of America and the New Jersey Press Association.

Katie Mason

Principal, Team of Creatives

Katie Mason is principal at Team of Creatives, LLC. She has extensive experience in print and digital publications and spent over 20 years in the custom publishing trenches. Before going out on her own, she worked at custom media firm McMurry/TMG (later Manifest), Restore Media LLC and Hanley-Wood.

Layla Masri

President, Bean Creative

As co-founder of Bean Creative, Layla is a key factor in turning client projects from the conventional to the captivating. With her promotional background and 21-plus years as a marketer, she has a laser focus on maximizing impact. This passion has made her a usability expert in concepting site interactivity and engagement paths based on human-centered design and best practices for usability/accessibility. She is a respected speaker, author and interviewee, having been featured in Washington Business Journal, Fortune Small Business and even Marie Claire. Layla has a BA in Journalism from the University of Maryland and is a 15+ year member of the American Society of Association Executives and the American Alliance of Museums.

Jenny Mazer

Director, Creative Services, Society of Human Resource Management

Jenny Mazer is the Director of Creative Services at the Society for Human Resource Management, overseeing the organization’s print and digital design work. Prior to SHRM, Jenny designed for National Journal, Slate, Nurun and The Weather Channel. Jenny is a graduate of VisCom at Ohio University.

Afshin Mohamadi

Partner, Quadrant Strategies

Afshin is a brand and communications strategist who has advised prominent corporate and political leaders on their high-stakes challenges. He works closely with executives at some of the world’s most recognizable companies to establish new brand identities, roll out new products, and develop messages that cut through the noise. Afshin’s strategic counsel is rooted in a clear understanding of both the art and science behind powerful marketing and communications. Prior to joining Quadrant Strategies, Afshin was Vice President and Managing Director of the Communications & Media Practice at Kelton Global. Before that, he was Vice President at Penn Schoen Berland, leading the firm’s public affairs work. In those positions, he honed a scientific, data-driven approach to helping organizations craft winning narratives. Afshin also spent nine years in political communications, learning the art of storytelling through the news media and social media. He served as Communications Director for Senator Robert Menendez and Congresswoman Carolyn Maloney and as Press Secretary for Congressman Chris Van Hollen.

Mark Newman

Editor, Endocrine Society

Mark A. Newman, editor of Endocrine News published by the Endocrine Society, has been involved in all facets of publishing for the better part of the last two decades in associations as well as the consumer and BtoB realms, with a stint teaching journalism for three years to boot. The recipient of numerous awards, including two Neal Awards, his resume looks like an obituary page for dead magazines, but somehow he’s still here.

Valerie Norville

Editorial Director, NASBE

Valerie Norville is editorial director at the National Association of State Boards of Education, where she edits and manages NASBE publications, including its reports and its journal, the State Education Standard. She launched NASBE’s first editorial board to improve the quality of the Standard. Norville is an editor and publishing manager with 30 years’ experience producing content that makes cutting-edge research and technical expertise accessible to policy audiences. Previously, she was director of publications for the US Institute of Peace and director of publications and web development at the Peterson Institute for International Economics.

Liz Novak

Editor-In-Chief, International Association of Plastics Distribution

Liz Novak, MBA, CAE, is the Editor-In-Chief and Senior Director of Marketing and Advocacy at the International Association of Plastics Distribution (IAPD). She started her career in publishing at PC Magazine in the early 1990s and worked for several technical publishing companies covering topics such as artificial intelligence, collaboration software development and database applications before discovering her true calling in the world of association publishing.

Christopher Okenka

Assistant Director, Brand + Creative, Turnaround Management Association

Christopher Okenka- Assistant Director, Brand and Creative, Turnaround Management Association, is responsible for showcasing brand value at the global, regional, and chapter levels through strategic marketing initiatives and creative campaigns in membership, education, and key conferences/events. Chris is also the creative director for the Journal of Corporate Renewal, the official publication for individuals in the turnaround, restructuring, and corporate health space. Chris is part of the Association Media & Publishing Board of Advisors and currently serves as the 2019 AM&P Annual Meeting Committee Chair. He has been an AM&P volunteer since 2013 as both an EXCEL judge and annual meeting committee member. Chris was part of the inaugural class of AM&P Emerging Leaders in 2016 and has been featured in Signature magazine and Lunch & Learn panels. He has won numerous EXCEL awards for TMA campaigns in education, membership, conferences and digital media.

Scott Oldham

Creative Director, GLC

Scott Oldham is an award-winning publication designer with over 20 years of industry experience. With a background in illustration, Scott brings a highly conceptual approach to every project, weaving together graphic and editorial components that support one another and engage readers on multiple levels. His best work is rich in wordplay and popular cultural references. Scott has art directed both newsstand magazines and custom publications, managing art departments big and small. He holds a BFA from the Rhode Island School of Design and a MS from Pratt Institute.

Brian O'Leary

Executive Director, Book Industry Study Group

Brian O’Leary is executive director of the Book Industry Study Group, a U.S.-based trade association that works to create a more informed, effective and efficient book industry supply chain. He oversees the work BISG does to disseminate information, create and implement standards, conduct research, and grow membership from companies working throughout the supply chain. Before being named to this role in 2016, O'Leary was founder and principal of Magellan Media Consulting, which worked with magazine, book and association publishers to improve how they create, manage and distribute content. In that role, O’Leary wrote extensively about issues affecting the publishing industry. With Hugh McGuire, he co-edited Book: A Futurist's Manifesto, a collection of forward-looking essays on publishing (O'Reilly Media, 2012). O’Leary is also the author of research reports on: the use of metadata in the book industry supply chain, territorial rights in the digital age; and best practices in digital exports. He has studied the impact of free content and digital piracy on paid content sales and was the editor and primary contributor on a study of the use of XML in book publishing, two reports published by O’Reilly Media. Before he became a consultant, O’Leary served as senior VP and associate publisher with Hammond Inc., where he restructured editorial operations to benefit from the firm’s prior technology investments. He came to Hammond after a 12-year career overseeing production and distribution operations at several of Time Inc.’s weekly magazines, including Time, Entertainment Weekly and People. O’Leary joined Time Inc. after earning an M.B.A. from Harvard Business School. He also holds an A.B. in chemistry from Harvard College.

Scott Oser

President, Scott Oser Associates, Inc.

Scott Oser has over 20 years of marketing experience in the association and publishing industries. Before starting his own firm he worked for market leaders like National Geographic Society, AARP, and Science Magazine. Throughout his career Scott has excelled in developing, implementing and analyzing multi-channel direct marketing programs. He is highly skilled in creating effective membership, marketing and sales programs with the ability to align resources and operations to consistently achieve and exceed goals. Scott is an active member of ASAE, and speaks at many national and state-level conferences.

Andrea Ozias

Director, Digital Media & Publishing, WorldatWork

Andrea Ozias, Director, Digital Media and Publishing, WorldatWork Andrea Ozias is Director of Digital Media and Publishing with WorldatWork, a professional association that serves compensation and total rewards professionals. With WorldatWork for nearly 18 years, Andrea is responsible for the organization’s publications, communications, social media and book publishing functions. Prior to her time with the association, she was a reporter at The Kansas City Star and The Phoenix Business Journal. Andrea has a bachelor’s degree in journalism from the Walter Cronkite School of Journalism & Mass Communication at Arizona State University.

Melanie Padgett Powers

Owner/Founder, MelEdits

Melanie Padgett Powers is the owner of MelEdits in the Washington, D.C., area. She is a freelance writer, managing editor and copyeditor/proofreader, primarily for membership associations. Her clients have included the American Optometric Association, Society of Interventional Radiology, Society for Human Resource Management and American Public Health Association, as well as Georgetown Business magazine and Bethesda Magazine. Powers was a newspaper reporter in her home state of Indiana before switching to membership associations. She has a degree in journalism from Franklin College, Franklin, Ind. Follow her on Twitter @MelEdits.

Jaime Painter

Vice President Client Strategy, Imagination

As Vice President of Client Strategy at Imagination, Jaime knows associations are the O.G.s of content creation. And given that storied history of creating stellar expert content, she loves dreaming up new and creative ways for associations to kill it in content marketing—including pulling from the knowledge and experience of Imagination's most cutting-edge for-profit clients. Jaime partners with Imagination’s leading association clients to ensure the resources, time and efforts behind all that great content are backed by a solid strategy rooted in brand and business goals. Prior to joining Imagination, Jaime worked for several global associations and received a bachelor’s degree from The Ohio State University. In her spare time, she can be found exploring the Chicago craft beer scene or cranking out a classical tune on her violin.

Sarah Perlman

Associate Director of Marketing and Creative Development, ATSSA

Sarah Perlman is the Associate Director of Marketing and Creative Development at the American Traffic Safety Services Association. Previously, she was the Managing Editor of The Federal Lawyer magazine and Director of Marketing at the Federal Bar Association, where she was employed for more than 10 years. She is a graduate of Clemson University and is currently pursuing an MFA in Graphic Design from the Savannah College of Art and Design.

Erin Pressley

Vice President, Education & Media, NACS

Erin Pressley, CAE Erin is the vice president of education & media at NACS, the international trade association that represents convenience and fuel retailing. She leads the NACS Media Group, both content and advertising, as well as the Education team, which generates and produces content for the association’s events and executive education programming. Erin is a past Board Member of the Washington Women’s Leadership Initiative and is Immediate Past President for Association Media & Publishing’s Board of Directors. Erin has a master’s in professional writing and editing from George Mason, a publications specialist certificate from George Washington University and a bachelor’s degree in English from Mary Washington University.

Matt Priest

President & CEO, Footwear Distributors and Retailers of America (FDRA)

Matt Priest is the President & CEO of the Footwear Distributors and Retailers of America (FDRA), the largest and most effective footwear association in the United States. In this role, Matt serves as the executive in charge of FDRA’s day-to-day operations ensuring the association meets and exceeds its goal to be the footwear industry’s business and trade association. Before joining FDRA in February 2009, Matt served as Senior Advisor to Commerce Secretary Carlos Gutierrez and Deputy Assistant Secretary for Textiles and Apparel at the U.S. Department of Commerce. As deputy assistant secretary, he oversaw programs and strategies to improve the domestic and international competitiveness of the U.S. footwear, fiber, textiles, and apparel industries. Matt was also Chairman of the Committee for the Implementation of Textile Agreements (CITA), which determines when market-disrupting factors exist in the domestic fiber, textiles and apparel marketplace. Previously, Matt served as Senior Advisor to the Assistant Secretary for Import Administration at the Commerce Department, where he advised the assistant secretary on textile and trade issues. Prior to his appointment, Matt was Legislative Director for Representative Sue Myrick of North Carolina, where he was an advisor in the areas of textiles, trade, and economic development. In addition to his role as President and CEO of FDRA, Matt is a member of the Board of Directors at Soles4Souls. He also serves on the Industry Advisory Board at the College of Textiles at North Carolina State University in Raleigh. He has also served as an Executive in Residence at the College of Textiles and often guest lectures at the Georgetown University McDonough School of Business. Matt is also an honorary member of the Footwear Youth Leadership Group of the Taiwan Footwear Manufacturers Association. Matt earned his BA in political science from North Carolina State University. He lives with his wife and three daughters in Northern Virginia.

Rick Pullen

Editor in Chief, Leader's Edge, The Council of Insurance Agents & Brokers

Rick Pullen launched Leader’s Edge magazine in January 2004. Since then it has won more than 60 Excel Awards from AM&P. This May, after a 15-year run, he turned the reins over to his Associate Managing Editor Sandy Laycox. He will advise the magazine through the end of 2018 and then settle down to write books. His first novel in 2016, Naked Ambition, was a bestseller. His second, The Apprentice, eh, not so much. Koehler Books is scheduled to published his third novel, Naked Truth, in September. Rick was an investigative reporter for newspapers before he picked up the magazine editor’s pen. He has launched two magazines and edited a third. He is a graduate of the Stanford Magazine Publishing Course, a former AM&P board member, a member of the FOLIO 100 (the 100 most influential people in magazine publishing) and a 2015 runner-up for magazine editor of the year.

Natasha L. Rankin

COO, American Counseling Association

Natasha L. Rankin, CAE, is Chief Operating Officer for the American Counseling Association, a professional membership organization of nearly 56,000 professionals. She has previously served as the executive director of the Greeting Card Association, Employers Council on Flexible Compensation, and General Federation of Women's Clubs, and held senior leadership positions at other nonprofit and for-profit organizations. She is a graduate of American University and pursuing her MBA at the NYU Stern School of Business.

Heather Raspberry

Executive Director, HAND (Housing Association of Nonprofit Developers)

Heather Raspberry is the executive director of the Housing Association of Nonprofit Developers (HAND), the largest regional membership association dedicated to supporting the community development industry in its efforts to increase the supply of affordable housing in the Washington, D.C. metropolitan area. Through education, engagement and training, HAND provides its membership needed tools and resources to positively impact communities across the region. Under her leadership, HAND’s membership has increased to include over 300 diverse members representing various sectors represented within the community development industry. Through her dedicated fundraising efforts, the organization has advanced the scale and depth of its programs to keep pace with the evolving capacity building needs of its active membership. Ms. Raspberry holds a dual bachelor’s degree in public relations and business management from Hampton University; and earned the National Development Council’s Housing Development Finance Professional Certification in 2014.

Dorea Reeser

Audience Engagement Editor, Chemical & Engineering News, American Chemical Society

Dorea Reeser joined Chemical & Engineering News (C&EN), along with her canine coworker Ultraviolet, in 2017 as the magazine’s first ever Audience Engagement Editor. She is successfully growing C&EN’s reach, such as leading several social media projects to reach younger and more international audiences. Her educational background includes a PhD in environmental chemistry, and a certification in environmental visual communications.

Jamie Roberts

Editorial Director, Hammock. Inc.

Jamie Roberts is editorial director of Hammock, a custom publishing firm in Nashville. She serves as managing editor of award-winning American Spirit, a magazine that has been sharing the DAR’s love of American history, preservation and genealogy with readers since 1892. She is also managing editor of the award-winning The Source magazine, which reaches a diverse and complex audience of healthcare stakeholders with best practices for value-based care. A 20-year veteran of the publishing industry, she previously served as executive editor for the Professional Convention Management Association and Convene, a magazine for the hospitality and meetings industry. A Phi Beta Kappa graduate with a bachelor’s degree in English from Birmingham-Southern College, she has a master’s degree in English literature from Florida State University, where she taught writing and English literature at FSU’s campuses in Tallahassee and London. She regularly volunteers with Big Brothers Big Sisters of Middle Tennessee and Wayne Reed Childcare Center, which serves families in one of Nashville’s low-income communities.

Scott Roulet

VP, B2B Media Exchange, BPA Worldwide

Scott Roulet joined BPA in March 2017 as Vice President, B2B Media Exchange. During his 30-year career, Scott has led digital media and business information organizations around the world. Prior to BPA, he consulted with leading media organizations including American City Business Journals and Kantar in areas of developing scalable solutions for advertising automation, audience data enhancement and advertising sales. In 2008, Scott co-founded B2B digital ad network, BBN, where he served as President until its sale in 2015. Previously, he held a number of executive positions focusing on digital expansion with companies including Cygnus Business Media, ProQuest Company and Oklahoma Publishing Company. He is a graduate of the Gaylord School of Journalism at the University of Oklahoma.

Diane Rusignola

Senior Director, Editorial Content, Nareit, the National Association of Real Estate Investment Trusts

Diane Rusignola is the senior director of editorial content at Nareit, the National Association of Real Estate Investment Trusts, in Washington, D.C. She oversees the development, writing and editing of all editorial content for the association’s print and online publications, including Reit Magazine, the weekly newsletter and all online and digital content. She previously served as deputy editor at the National Association of Convenience Stores, associate publisher and managing editor at the Independent Insurance Agents & Brokers of America, and assistant editor at the Association of Corporate Counsel. Diane received her M.S. in journalism from the Medill School of Journalism at Northwestern University, and her B.A. in communications and political science from Villanova University. For the past 15 years, Diane has been an active member of Association Media & Publishing, serving on the association's Board of Directors from 2011-2015, and rejoining for another term in June 2018.

Michelle Russell

Editor in Chief, Convene, PCMA

Michelle Russell has spent the last 15 years of her career as the editor in chief of Convene, the magazine of the Professional Convention Management Association, where she also oversees the association’s e-newsletters and content for two websites. Previously, she has been an editor for online and print publications in the commercial real estate and food-and-drug retailing industries, and she got her start in publishing as nonfiction books editor at Random House.

Lou Ann Sabatier

Principal, Sabatier Consulting

Lou Ann Sabatier is a solution-oriented advisor who collaborates on strategies and ideas that change the course of business. During her 35+ years of experience as a publisher, trainer, and consultant, Sabatier has been deeply involved in strategic planning, business development, business and financial management, audience development, revenue development, digital media and operations management. As Principal and Lead Consultant at Sabatier Consulting, she works with clients to diagnose their needs and offer creative and efficient solutions. Equipped with industry knowledge, business savvy and creative spirit, she and her team are a great resource for associations and media companies who are looking for a wide range of services, from a strategic and operations review to new business development, research, marketing, training, and more. The breadth and depth of her knowledge of the industry has earned her the Folio: Gold Award as well as an unparalleled reputation as a business and publishing strategist.

Thomas Sanchez

CEO, Social Driver

Trusted by the world's leading corporations and nonprofit organizations for digital strategy and creative, Social Driver helps companies connect with people today through websites, social media, and digital content. As the co-founder and CEO of Social Driver, Thomas has been credited as one of the “most innovative people in Washington, DC” and a top “minority business leader.” Thomas serves on the Board of Directors of The Trevor Project and was appointed by the mayor of Washington, DC to the Innovation and Technology Inclusion Council, where he serves as the co-chair of the Subcommittee on Economic Development.

Carolyn Schnare

Director of Strategic Initiatives, NACS

Carolyn Schnare is the Director of Strategic Initiatives at NACS. This fancy title means that she works on programs to help retailers offer choices in food and products and do good things in their communities. Carolyn has worked for more than a dozen years at NACS in a variety of roles from event production to membership. Way back in the day when email was just barely a thing, she worked for a New Jersey Congressman in the U.S. House of Representatives. She successfully graduated from the University of Maryland with a degree in Political Science and Communications and is capable of handling the big world.

Jess Siswick

Digital Content Editor, American College of Radiology

Jess Siswick creates online content for the ACR’s Journal and member magazine. With a background in graphic design and animation she is always looking to create new digital content and strategies to engage online readers.

Jen Smith

Vice President, Creative Strategy, MCI USA (formerly Network Media Partners)

Jen Smith, Vice President, Creative Strategy, MCI USA (formerly Network Media Partners) Jen Smith guides editorial and design teams to plan, launch, sustain and assess association communications—both in traditional print and emerging new media formats. Combining award-winning creative talent and outstanding project management skills, Jen specializes in delivering results-based work on time and on budget. She knows that for communication to be effective, cutting-edge design and targeted content go hand in hand. Recognized and honored industry-wide, Jen’s team prides itself on delivering beyond clients' expectations. Jen holds an undergraduate degree in journalism and a Master's Degree in publications design from the University of Baltimore.

Leef Smith Barnes

Chief Marketing Officer, Association of University Technology Managers (AUTM)

Leef is the Chief Marketing Officer for AUTM, a global non-profit whose members shepherd innovations from university labs to the marketplace in pursuit of a better world. Before joining AUTM in 2016, Leef lived for five years in England where she temporarily eschewed coffee for tea and was the Deputy Head of Marketing and Communications at Cambridge Enterprise, the innovation office of the University of Cambridge. While Leef is a big fan of corporate communications, she bleeds ink, having spent 16 years as a reporter for The Washington Post. There she covered every manner of story – from terrorism to the folly of the weather. She still fancies herself an advocate for the public good.

Damita Snow

Senior Manager, Publishing Technologies, and Chair of ASCE Staff Diversity & Inclusion Council, American Society of Civil Engineers

Damita Snow serves as the senior manager for publishing technologies at the American Society of Civil Engineers (ASCE) in Reston, VA. She is also the chair of ASCE’s Staff Diversity and Inclusion (D&I) Council, a group that she founded and developed within ASCE. Her volunteer activities include serving as a judge for web publishing and media innovation for Association Media, and Publishing’s EXCEL awards and she’s on the 2018 EXCEL Awards Committee. She also volunteers for the Society for Scholarly Publishing (SSP) and is a member of ASAE. She’s also been on the board of several nonprofits for many years and volunteers for quite a few community organizations as a social media content/web manager. Damita has more than 15 years of experience in association and nonprofit management. She has Diversity Management and Publications Specialist certifications as well as a Fine Arts degree.

Michael Spinosa

CEO, Unleashed Technologies

Michael Spinosa is the Chief Executive Officer of Unleashed Technologies working with both technical and marketing teams to achieve tangible results from their web initiatives. Since the age of 5 Michael has made the world of technology his passion. Michael and his company are three time Inc. 5000 winners for fastest growing companies in the United States and were recently named the #1 design and development firm for both the Baltimore and Washington, D.C. market. In 2017, Unleashed Technologies was ranked a top 5 global leader out of 475+ companies for open source development and the Drupal platform. Michael gives back to the community by serving as the Vice President of Technology for the American Marketing Association in the D.C. Chapter and is passionate about always moving his company, clients, and partners forward in an ever-changing technology landscape.

Kate Super

Founder & Executive Producer, Sidford House Media

Kate Super is an award-winning documentary and media producer. She has produced original programming for several major cable networks and directed educational, promotional and social issue short films. As a writer and producer, she brings deep experience in creative non-fiction content development and marketing for a diversity of products including film and educational tools to Sidford House Media. She holds a bachelor�s degree in Sociology from Johns Hopkins University.

Paul Tarricone

Editor and Publisher, LD+A, IES

Paul Tarricone has more than two decades of experience in association and business-to-business publishing, specializing in the engineering, design, construction and facilities management markets. Mr. Tarricone currently serves as Editor and Publisher of Lighting Design + Application, the official magazine of the Illuminating Engineering Society. The magazine has won a number of EXCEL, Association Trends and TABBIE awards for editorial excellence and design. He has also presented at a number of association publishing events in both Washington D.C. and New York

Laura Taylor

VP of Digital Operations and Development, Naylor Association Solutions

Laura Taylor is the VP of Digital Operations and Development at Naylor Association Solutions. Laura has been servicing associations since 2008 at Naylor. Starting in advertising sales in print and online communications generating non-dues revenue for associations, Laura moved to the operational side of the business supporting Naylor’s online solutions in 2011. Today, Laura manages the overall operations of our online product, customer and sales support for our associations’ online communications platforms including digital magazines, online directories and buyers’ guides, newsletters, conference apps and website ad sales. In addition, Laura researches emerging digital technologies to ensure Naylor consistently offers the best member communication and non-dues revenue generating tools to its client family. Laura graduated from the University of Tennessee with a bachelor of arts in marketing. Outside of work, Laura enjoys playing tennis, traveling and spending time with family and friends.

Jerrica Thurman

Director of Marketing and Communications, American Association of Colleges for Teacher Education

Jerrica Thurman is the Director of Marketing and Communications at the American Association of Colleges for Teacher Education. She has worked as a marketing communications executive in nonprofits for over 20 years. Her background includes TV broadcasting, video productions, public relations, advertising, crises communications, digital and print marketing communications and social media. She is a writer and editor with over 200+ published articles. Ms. Thurman serves as a board member of the Literacy Council of Montgomery County, MD, and a member of Public Relations Society of America, American Society of Association Executives, Society of Adventist Communicators, Association of Fundraising Professionals, Learning First Alliance, Coalition of Education Association Publications, and Toastmasters International. She completed undergraduate studies in communications at Oakwood University, and received a master’s degree in Communications Management and a Certificate of Strategic Public Relations and Integrated Communications from Towson University, and an MBA from Frostburg State University. She also studied business in China at Hunan Normal University. In March 2018, she obtained the Certified Association Executive (CAE) credential provided by the American Society of Association Executives (ASAE). Ms. Thurman’s awards include professional recognition as NBC 10 WCAU 5-year scholarship recipient featured in The Philadelphia Sun, Philadelphia Observer and Record Breeze; Empire Who’s Who Among Executives and Professionals nominee, and recipient of Knight-Ridder Writer’s Contest Award and Garden State Cable Writer’s Award.

Kaylen Tucker

Associate Executive Director, Communications, National Association of Elementary School Principals

Kaylen Tucker, Ph.D. Associate Executive Director, Communications National Association of Elementary School Principals Kaylen Tucker has over 10 years of experience in education, communications, and association publishing. She has served in various positions at the National Association of Elementary School Principals, and is currently the Associate Executive Director, Communications. In this role, she works collaboratively with the executive leadership team to develop and implement communications strategies that broaden the association’s influence on educational leadership policy and practice. Her responsibilities include stewarding business relationships as well as executing a strategic communications and engagement strategy, which features resource development, branding, and digital engagement. Kaylen also serves as editor-in-chief of the NAESP’s award-winning, flagship magazine, Principal. Her content focus areas include digital leadership and networking, arts-infused learning, and student well-being, to name a few. Before joining NAESP, Kaylen was a project coordinator at the American Council on Education, where she worked on programs to heighten achievement for women and minorities in higher education. In 2017, she joined the board of directors for Association, Media & Publishing, where she serves on the annual conference committee. Kaylen has also served on the education committee, the annual conference committee, and as a judge for the EXCEL awards. She has also served as a judge for Robert Sibley Award, presented by the Council for Advancement and Support of Education. Kaylen received her B.A. in English from Florida A&M University, her M.A. in English from Purdue University, and a doctorate in English from the University of Maryland. Her research interests include contemporary African American literature and racial identity formation.

Mollie Turner Wiard

Marketing Strategist, American Counseling Association

Mollie Turner Wiard is a seasoned digital marketing and integrated communications specialist. For more than 15 years, she’s increased brand recognition and sales for various Washington, D.C.-based non-profits, small businesses and start-ups. Her expertise stems from her solid understanding of the best ways to reach and connect with people in the digital environment. With a background in integrated marketing and communications for healthcare non-profits, she’s currently working with the American Counseling Association to update the organization’s digital presence. As part of her role, she’s reviewed and revamped the organization’s email marketing practices with a focus on reinforcing value, tailoring content to demographics and implementing automation and retargeting campaigns. Her prior experience includes stints at several well-known Washington, D.C.-based public relations agencies where she represented clients in industries ranging from healthcare and energy to finance and tourism. During the last decade, her work has focused primarily on public awareness and online outreach campaigns that harness groundbreaking strategies to connect with people across the digital environment. She is an eight-time marketing and communications award recipient, the most prestigious of which is the Silver Anvil Award for Best Public Affairs Campaign.

Alexandra Tzoumas

Principal, Content Worx

Alex is a publishing, design, and production professional with more than 20 years of experience focusing on various aspects of media including writing, designing, advertising, and marketing for magazines, conferences, and websites. Alex heads our staff to ensure the creative product is in-step with your editorial approach and vision.

Joe Vallina CAE

Director, Product Management, Nursing Knowledge Center, American Nurses Association

Joe Vallina, CAE, MBA, MSM specializes in innovative approaches to association strategy. As the Director of Product Management at the American Nurses Association and as a past president of Association Media & Publishing, Joe has worked to enable better content through revenue via new sponsorship and distribution approaches and he has spearheaded new media initiatives that breathed life into existing programs.

Meg White

managing editor of REALTOR Magazine, REALTOR Magazine

As the managing editor of REALTOR® Magazine, Meg White develops, writes, edits, and produces print articles, web exclusives, e-newsletters, blog entries, and videos for the 1.3 million members of the National Association of REALTORS®. She works to streamline the print-to-online and mobile experiences in order to maximize the impact of the editorial team's efforts.

Michael Winkleman

President, Leverage Media LLC

A longtime business editor, magazine packager, and content developer, Mike Winkleman is a content marketing professional who co-founded Leverage Media in 2001, after running custom publishing at American Lawyer Media and Chief Executive magazine and heading up the Business Publications Division at Faulkner & Gray. He first became interested in content marketing—then known as custom publishing—as special reports editor at Adweek. Mike’s company is an award-winning content marketing firm based in Hastings-on-Hudson, NY, that develops, writes, designs, produces, and distributes a wide range of print and electronic thought leadership-oriented branded content vehicles for associations, law firms, financial services firms, and other businesses. A former board member of AM&P, Mike was presented with AM&P’s Mitch Mohanna Lifetime Achievement Award in 2018. He’d previously received The Content Council’s John Caldwell Lifetime Achievement Award, after several years as chair of TCC. Mike writes and speaks frequently on topics related to content marketing.

Lauren Wolf

Ph.D., Deputy Editorial Director, Executive Editor, Science, Chemical & Engineering News, American Chemical Society

Lauren Wolf is the deputy editorial director and science desk editor for Chemical & Engineering News. She manages a group of about 15 reporters and editors to produce must-read, -see, and -hear stories about the molecular world, including those about critter chemistry, space chemistry, nanotech, and more. Before C&EN, Lauren burned things in a dark laser lab as a postdoc at the National Institute of Standards & Technology. She obtained her Ph.D. in chemistry from Boston University. She now lives and works in Washington, D.C., and she loves wine science, brain science, and bowling.

Deborah Zak

Communications and Services Senior Manager , National Association of Boards of Pharmacy

Deborah Zak is Communications and Services Senior Manager at the National Association of Boards of Pharmacy (NABP) and oversees the publication of the Association’s print newsletter, Innovations, four e-newsletters, and other NABP publications and program materials. Prior to her employment with NABP, which began in 2009, she taught writing and English Literature courses for ten years at Loyola University Chicago and Northern Illinois University. She earned a PhD in English Literature from Northern Illinois University.