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Speakers

Keynote Speakers

Jean Ellen Cowgill

General Manager of TicToc and Global Head of Strategy and Business Development, Bloomberg Digital

Jean Ellen Cowgill General Manager of TicToc and Global Head of Strategy and Business Development for Bloomberg Digital Jean Ellen Cowgill is the General Manager of TicToc by Bloomberg, a global news network built for the mobile, social world. She is also the Global Head of Strategy and Business Development for Bloomberg Digital, defining innovative initiatives and spearheading Bloomberg Media's partnerships strategy. Under Jean Ellen's leadership, TicToc is reimagining the news for the next generation of decision makers who are social, mobile, and digital consumers that engage with content while on the move. TicToc's goal is to make it easier for consumers to truly understand the biggest stories and trends shaping their world, and it's reinventing video news for a new generation of consumers. Prior to joining Bloomberg, Jean Ellen was the president of Atlantic 57, the consulting and creative division of The Atlantic, where she helped clients transform and adapt for the modern world, using lessons from The Atlantic's own transformation from print magazine to multi-platform pioneer. Previously, she led Atlantic Media’s corporate strategy efforts, crafting business models for new ventures and charting the company's growth plans. Prior to joining The Atlantic, Jean Ellen was a consultant at McKinsey & Company, where she focused on organizational and investment strategy across the private, public and non-profit sectors. In 2014, Jean Ellen was named to the Folio:100 list of the top 100 leaders in media. She speaks frequently on today’s media landscape and trends in branding, content, and user experience at forums such as SXSW, Techweek, General Assembly, and the Communications Network, among others. Jean Ellen graduated as valedictorian of Dartmouth College.

Ken Crerar

President & CEO, The Council of Insurance Agents & Brokers

Ken Crerar is the president/CEO of The Council of Insurance Agents & Brokers, a DC-based trade association representing the top 200 commercial insurance brokerages in the world. Crerar first joined The Council in 1987 as chief lobbyist and director of its political action committee. He was named president in 1992. Since then, he has built the organization into the leading representative of the most successful commercial insurance and employee benefits intermediaries across the globe. Under Crerar’s leadership, The Council created Leader’s Edge magazine, an award-winning publication written exclusively for brokers; launched the Leadership Academy, which provides unique talent development resources to Council member firms; established The Council Foundation, a non-profit which assists in attracting and developing the brokerage workforce of the future; and formed various executive-level peer groups. He was also instrumental in The Council’s efforts to create The World Federation of Insurance Intermediaries. Headquartered in Brussels, WFII is a non-profit international organization representing associations of insurance intermediaries from around the world. In addition, The Council is home to the largest political action committee in the insurance industry, topping $1.5 million. In 2013, Crerar was named one of the industry’s top 100 “Game Changers.” Crerar began his career in Washington as special assistant to Sen. Christopher Dodd, D-Conn., and then moved to the Footwear Industries of America where he served as vice president, handling the association's lobbying on international trade issues. He was appointed by the Secretary of Commerce and the U.S. Trade Representative to the Industry Sector Advisory Committee on Trade and Services as an adviser on insurance matters. He also spent a year as the assistant director of admissions for his alma mater, Connecticut College, and was actively involved in numerous alumni activities. Crerar’s achievements and interests extend well beyond insurance. He is a founder and current member of The Monumental Leadership Group, a DC-based CEO peer advisory council. His passion for the food and hospitality industry has led him to lead a venture as chairman and owner of Rogers Collection, a 25-year-old importer of best-in-class specialty food products. He also has served on numerous boards including D.C. Central Kitchen, a nonprofit community kitchen that trains adults for culinary careers and provides 3 million meals for homeless shelters, schools and nonprofit; and Commonwealth Academy. Crerar also served as a member of The Greenbrier Hotel Advisory Board and the Hershey Entertainment & Resorts Advisory Board. Other area organizations he’s been involved with at the board level include: The Chamber of Commerce’s Association Committee of 100; KidSave, an adoption advocacy program; the Capitol Hill Association of Merchants & Professionals (CHAMPS); the Capitol Hill Foundation Board; and Liz Lerman’s Dance Exchange. Crerar lives in Washington D.C., with his two boys, Garrett and Bobby, husband Peter, and their brood of dogs.

Speakers

Ernie Achenbach

Executive Vice President, BATES CREATIVE GROUP LLC

Ernie Achenbach, EVP, Bates Creative As Executive Vice President of Bates Creative, Ernie excels at transforming goals into actionable plans that effortlessly bridge design, strategy and purposeful execution. His background as an art director and studio manager provides Ernie the roadmap to exceptional quality across all mediums. His cross-disciplinary experience in the design industry leads him to incite conversations that explore various perspectives. Ernie has led the management, creative, and strategy for over 40 magazine design and redesigns. His expertise extends to creative and strategy for website, apps, campaign, and branding.

Ian Alphin

Director of Partnerships , InLoop

Ian Alphin, Director of Partnerships: Ian joined InLoop in February of 2016. He is leading InLoop’s Partnerships sales and marketing efforts. Prior to joining InLoop, Ian worked in Finance for multiple Fortune 100 companies. Ian studied Business at Radford University. Patrick Mersinger, Head of Sales and Marketing: Pat is leading InLoop’s sales and marketing efforts. He brings vast marketing and sales experience in online publishing and marketing. Pat served as VP Sales at SmartBrief, a leading B2B publisher. Pat holds a Masters degree in Ecommerce from the University of Maryland.

Blake Althen

Producer, Human Factor Media

Blake Althen has been producing podcasts for associations since 2008. His full resume encompasses a multitude of awards (including two Grammy Nominations) and top clients including such as Discovery, NRF, NACS, FDRA, ATA, ADA, APIC and many more. Blake believes stories are the key to great communications and that all types of media have a time and place. When executed together they are most powerful.

David Beacom

Principal Advisor, David Beacom Strategies LLC

For more than 15 years, Beacom served the National Science Teachers Association (NSTA) as Chief Content Officer and Associate Executive Director. There, Beacom led content development and distribution across all media. In the process, he helped establish a standout book-publishing program and a sales force of independent regional representatives. Previously, Beacom spent two decades with the National Geographic Society, most of that time as the lead editorial voice in education. He currently serves as Principal Advisor for David Beacom Strategies LLC.

Sarah Black

Managing Editor, Pharmaceutical Engineering, International Society of Pharmaceutical Engineering

Nearly all of Sarah's 15-year career has focused developing a strategic approach to publications and content across sectors including consumer health, medical, and association publishing. She's worked with upwards of 20 associations to create high-impact, quality content; engage members; and refine organizations' publishing operations on both print and digital channels. She has a master's degree in publishing from New York University and a bachelor's degree in English from Cardinal Stritch University. When she's not shackled to her laptop or flipping through stacks of magazines, you'll find Sarah doing mom things with her twin daughters, digging in her garden, or volunteering.

John Bond

President, Riverwinds Consulting

John Bond has worked in publishing for 25 plus 30 years. He served as chief content officer for a international scholarly publisher. He now heads up Riverwinds Consulting and advises on book and journal related topics with associations and publishers about strategies for creating and disseminating great content. For more information, see RiverwindsConsulting.com and YouTube.com/JohnBond/.

Teresa Brinati

Director of Publishing, Society of American Archivists

A publications and communications professional with more than two decades of management and production experience, Teresa Brinati is the Director of Publishing for the Chicago-based Society of American Archivists. She leads a lean and serene multiplatform publishing program that has focused on engaging SAA’s 6,200 members in content creation, effective storytelling, and connecting with the professional literature. Teresa also provides leadership to several volunteer boards, including as co-chair of the Editorial Working Group of Association Forum of Chicagoland, where she regularly contributes articles to FORUM magazine. She holds a BA in English from St. Ambrose University and an MS in journalism from Northwestern University's Medill School of Journalism.

John Burgess

Director of Strategy & Innovation, Walsworth

John Burgess Director, Strategy & Innovation Responsible for the strategic planning, corporate development and innovation activities at Walsworth. As part of John’s innovation responsibility, Walsworth has recognized that print + digital together is much stronger than either on its own. In 2014, we initiated our foray into digital services including: digital assessment, content assessment, website design/build, social media management, email marketing and apps. One key success story was the arrangement with Bee Culture Magazine. At the time, they had a minimal digital presence. Over a three year period, we helped increased their website traffic from 10,000 monthly visitors to 100,000, email marketing list from 2,000 to 20,000, Facebook likes from 7,600 to 22,500, increased subscribers and ad revenue (across both digital and print) and recognition as a top beekeeping blog.

Becca Bycott

Digital Director, AAUW

Becca Bycott is a writer, educator and public speaker who helps people share their stories through creative communications, digital marketing and social media. Her specialties include supporting comprehensive rebranding initiatives through digital engagement; blogging; crowdsourcing strategies; managing social media accounts for busy executives and government leadership; and preparing speeches and other communications for high-profile events. Prior to joining the American Association of University Women as its Digital Director, she led digital engagement campaigns and conducted over 20 trainings annually with exchange alumni, participants and partner organizations for nearly five years at the State Department. She also spent eight years in higher education developing social media best practices and teaching rebranding strategies at national conferences. A nimble communicator who is adept in dealing with changing priorities, Becca has run social media accounts for a university president and four different Assistant Secretaries during the span of her career, an experience that has given her a strong background in personal branding, key messaging and integrated marketing for institutions and organizations during times of transition.

Ruth E. Thaler Carter

Freelance Writer/Editor,

Ruth E. Thaler-Carter is a long-time AM&P associate member and award-winning writer, editor, proofreader, desktop publisher, blogger and presenter for publications, associations, nonprofits, businesses and other organizations. Her articles and related work have been published internationally, nationally, regionally and locally, including many AM&P and member publications. Her presentations on freelancing, editing and proofreading, websites, grammar, interviewing, and related topics have been popular with AM&P, Writers and Books, the Editorial Freelancers Association, American Copy Editors Society, Society of Professional Journalists, Cat Writers Association, and other associations. She has received awards for her writing, editing, teaching and service to colleagues from Writers and Books, APEX, Editor's Forum, and Washington Independent Writers.

Adele Cehrs

CEO , Epic

Heralded as a crisis communications expert by the Wall Street Journal, Adele Cehrs has worked with companies such as Lockheed Martin, DuPont and Verizon. With her finger on the pulse of the ever-changing marketing landscape, Adele has interviewed more than 100 chief marketing officers from household brands such as Hilton, MasterCard, and Tommy Hilfiger. As a speaker, she has keynoted events at the United Nations where her remarks were translated into 27 different languages. With more than 50,000 audience participants, she has the experience to deliver a keynote that is both repeatable and tweetable. Her interactive approach and laugh-out-loud humor have established her as one of the marketing industry's most sought-after game-changers and disruptors.

Jim Elliott

President, James G. Elliott Co., Inc.

Jim Elliott has more than 40 years experience in the advertising industry, including media planning, research, and sales. Prior to founding the James G. Elliott Co., Inc. in 1984, he held numerous executive positions including director of field services at CBS Magazines and western advertising manager for Road & Track Magazine. He writes frequently for industry publication and often speaks at venues such as ABM, AM&P, digitalNow and Folio: events. The James G. Elliott Co., Inc. is the nation’s largest national outsourced media ad sales company and a full-service media solutions consultancy for print and digital publishers and organizations, with extensive experience in business-to-business, association, and consumer publishing. Elliott Co. offices are located in the major advertising centers of the United States.

Robert Flynn

Co-Founder & CEO, Aggregage

Robert, Co-Founder & CEO of Aggregage, has spent the last 25 years building and managing growth companies in the Internet and traditional media worlds. He helped start and run Liquid Audio, the first company to deploy a complete software platform for the legal distribution and commerce of digital music on the Internet. Most recently he was CEO and Co-Founder of Modern Feed & Supply, Inc. which became Clicker and was sold to CBS Interactive. In between, Robert was CEO of Zetools, a pioneering software company providing enterprise-class solutions for the formatting, management and distribution of IP video across all IP-based platforms through one-button publishing. While at Zetools, the company won two Emmy Awards and Robert and his team were named to Hollywood Reporter’s Digital 50. Robert is a native of Los Angeles, and still likes to get down to the beach to knock the volleyball around. He holds an MBA from UCLA and a BA from Stanford University.

Randy Ford

Principal & Founder, First Story Strategies

Randy Ford started First Story Strategies to help nonprofits, associations and small businesses incorporate traditional storytelling fundamentals into their communications strategies and products. He has worked with the Association of Defense Communities, Coalition for Workforce Solutions, Form-Based Codes Institute, National Council for Public-Private Partnerships and the National Job Corps Association. Randy started his career as a political reporter then worked on Capitol Hill for 10 years. He is also a storytelling performer in Chicago.

Robert Freedman

Director, Multimedia Communications, National Association of Realtors

Robert Freedman is the Director, Multimedia Communications, National Association of Realtors. Rob helped launch the multimedia division at NAR in 2012 with the goal of keeping journalistic values front and center as the association expanded its communications into video, webcasting, podcasting, and webinars. Rob’s videos have won top national awards at AM&P, the American Society of Business Publication Editors (ASBPE), and the Strategic Video Awards. He’s a past president of ASBPE, founding president of the ASBPE Educational Foundation, and the author or editor of six books, including Broker to Broker (2006: John A. Wylie & Sons), Journalism that Matters (2006: Marion Street Press), with Steven Roll, and Best Practices of the Business Press (2004: Kendall-Hunt).

Richard Gard

Editor, Virginia Magazine; VP Communications, University of Virginia Alumni Association

Richard Gard is the Editor of Virginia Magazine, published by the University of Virginia Alumni Association, where he is Vice President for Communications. He returned to his undergraduate alma mater in 2016, following a career in law practice, legal and business journalism, and B2B publishing. He has developed and led award-winning newsrooms and publishing operations in Atlanta (1995-2005), St. Louis and Kansas City (2005-2015), and Chicago (2015-2016). At recently redesigned Virginia Magazine, he has helped introduce stronger journalistic and story-telling sensibilities while continuing to write, edit, and fulfill the alumni association's communications needs. Gard won the 2018 Folio: Eddie Award for best profile in an association magazine. He was an Echols Scholar and studied English at U.Va. He received his J.D. from the University of Georgia.

Denise Gold

Associate General Counsel, The Associated General Contractors of America

Denise Gold serves as the Associate General Counsel for The Associated General Contractors of America, Inc. (AGC) in its metropolitan Washington, DC, headquarters. AGC is the nation’s leading trade association in the commercial construction industry with over 25,000 member-companies and a network of 90 chapters. Denise joined AGC’s staff in late 1996 as labor and employment counsel, and later expanded her role to add corporate counsel responsibilities, including responsibility for all of the association’s various contracts. Prior to joining AGC’s staff, Ms. Gold worked in private practice as a labor and employment lawyer in the Detroit, MI, area. She earned her J.D. from Georgetown University Law Center in 1991 and a B.A. with distinction from the University of Michigan in 1988.

Tatia Gordon-Troy

Publisher, Ramses House Publishing LLC

Tatia Gordon-Troy is a Maryland attorney and former head of a multi-million-dollar publishing unit for the American Immigration Lawyers Association. Tatia has led an illustrious career in legal publishing for more than 20 years. She has been instrumental in the production of over 500 books and periodicals serving the legal community, with experience developing eBooks, magazines, newsletters, blogs, and white papers. Tatia is the founder of Ramses House Publishing LLC, a publishing house and marketing consultancy, which helps associations develop publishing programs to build non-dues revenue. She also serves as publisher of the Washington, D.C., Suburbs edition of the Attorney at Law magazine and of Visalaw.ai, a start-up venture that develops web-based applications for the legal industry. Tatia is an editor and writer and has published numerous articles locally and nationally as well as ghost-written numerous blog posts and chapters. Visit www.ramseshp.com.

Martha Hawley Bertsch

Director of Publications, NAFSA: Association of International Educators

Marlene Hendrickson

Senior Director, Publishing and Marketing, American Staffing Association

Marlene Hendrickson is senior director of publishing and marketing for the American Staffing Association, an Alexandria, VA-based national trade association of staffing and recruiting companies. Hendrickson joined ASA in 2011 and oversees the organization's publishing and marketing team, which produces several print and digital publications; and develops and executes marketing campaigns for various ASA events, webinars, certification programs, membership recruitment and retention, and research initiatives. Prior to joining ASA, Hendrickson was part of the publishing, marketing, and research team at Stratton Publishing & Marketing, where she worked with several association clients on their publications and research projects. She also has worked in publishing and marketing roles at America's Promise--The Alliance for Youth and the Association for Career and Technical Education. She began her career as a reporter/writer for USA Today Sports Weekly and Gannett corporate publications. Hendrickson is a graduate of the University of Virginia. She and her husband and their two sons enjoy soccer, the beach, and family trips with their dog. Cynthia Davidson is senior director of research for the American Staffing Association. In that role, she leads the association's research team and oversees ASA research and data initiatives, including the ASA Staffing Index, ASA Staffing Employment and Sales Survey, ASA Skills Gap Index, and ASA Workforce Monitor. She is the primary author of the ASA Staffing Industry Playbook and is a regular contributor to the quarterly ASA State of the Industry webinars and Staffing Success magazine.

Larry Hoffer

President & CEO, Woodworking Machinery Industry Association

Larry Hoffer is the president and CEO of the Woodworking Machinery Industry Association (WMIA), a trade association representing companies which import and distribute woodworking machinery, tools, and supplies in North America. As the chief staff officer, Larry is responsible for overseeing the day-to-day operations of the association, as well as program development, board relations, strategic planning, and managing all aspects of member recruitment, retention, and engagement. WMIA has an annual budget of $1.5 million, and the association is the co-owner of the International Woodworking Fair, the largest woodworking industry trade show in the country. Larry has spent the majority of his career in senior staff roles for several nonprofit trade and professional associations, including the Association of Science-Technology Centers, Industrial Designers Society of America, National PACE Association, and the Brain Injury Association of America. He also serves as the incoming president of Association Media & Publishing, the premier membership organization serving the needs of association publishers, business operation executives, communications professionals, designers, and content generators and the media they create. He holds a degree in criminal justice from George Washington University in Washington, DC, and is also a culinary school graduate. A resident of Falls Church, Virginia, Larry is an avid reader and book reviewer, writer, pop culture aficionado, and perpetually disillusioned Washington, DC sports fan.

Stephanie Holland

Director of Global Advertising Sales & Sponsorships, The American Chemical Society

Stephanie Holland leads the advertising sales and business development initiatives for the American Chemical Society’s flagship publication, Chemical & Engineering News (C&EN). With more than 15 years of experience in advertising sales and marketing, Stephanie heads a global advertising sales team. In addition to sales, Stephanie is also the director of audience engagement and marketing. In 2017, Stephanie spearheaded the development of the C&EN BrandLab, a custom content division providing native advertising solutions. In its first two years, the BrandLab was responsible for nearly $3 Million dollars in revenue. Stephanie has twice been named as one of the FOLIO: Top 100 in publishing in 2015 and 2017 and 2018 she was inducted into FOLIO’s hall of fame. Stephanie is passionate about media and is keenly interested in how traditional media continues to evolve, and how C&EN Media Group can bring its advertisers along with its evolution.

Dean Horowitz

Business Development, Signet Research

Dean Horowitz is leading Business Development for Sibyl Surveys by Signet Research. Over a 20+ year career primarily in media, he has partnered with associations on membership growth initiatives, publications, and educational offerings. His responsibilities have included research department oversight for multiple media companies and divisions netting expanded offerings, actionable insights and significant revenue increases. He is a graduate of Rutgers University as well as Harvard Business School’s Strategic Leadership program.

Kim Howard

President, Write Communications, LLC

Kim Howard is a certified association executive (CAE) through ASAE and The Center for Association Leadership. She is an award-winning association publishing executive with demonstrated success in helping associations grow and prosper. Her company, Write Communications, LLC, creates mission-aligned content for every channel for measurable results. Kim Howard, CAE, is a recognized leader in the association community. She is one of the immediate presidents of the Board of Directors for Association Media & Publishing. She also served on the Greater Washington Committee for ASAE and the Center for Association Leadership. She has held leadership positions in the association publishing executive industry, senior-level management positions for national and international trade associations, and provided commentary and insight for industry trade magazines, consumer publications and online forums. Throughout her career, she has published several million words, covering industries and topics that include the legal profession, association publishing, multifamily housing, cleaning and restoration, and business credit. She has ghostwritten for CEOs, general counsel and other c-suite executives. She has served as the editor-in-chief/publisher of seven magazines. She has saved two magazines $500,000+ during her tenure with them. She holds an MA in publications design from the University of Baltimore and a BS in journalism and public relations from Troy University. She has also attended the Mini MBA program at Boston University.

Kyle Jaracz

Art Director / Production Manager, the Academy of Model Aeronautics

Kyle Jaracz, Art Director & Production Manager, The Academy of Model Aeronautics Kyle is a problem solver and outside the box creative who enjoys collaborating with people across diverse styles and abilities. A former Army Infantryman team leader, Kyle graduated from Anderson University with a degree in graphic design and has worked in multiple positions in the design field, most recently as the Art Director and Production Manager of a national nonprofit organization. In additional to monthly and quarterly magazines, Kyle’s experience includes identity packages, annual reports, direct mail, vehicle wraps, large-format printing, POS, exhibit design, and tradeshow graphics. In addition, Kyle has written reviews for both Model Aviation and Park Pilot magazines. His other interests include welding, glassblowing, woodworking, home improvement, and aviation.

Jenny Jones

Imaging 3.0 Managing Editor, American College of Radiology

Jenny Jones is the Imaging 3.0 managing editor at the American College of Radiology. She started her career as a daily newspaper reporter and has spent the past decade leveraging the reporting and storytelling skills she honed in the fast-paced newsroom environment to produce high-quality, actionable content for associations. She loves a good narrative lede. Passive voice makes her cringe.

Jonny Kaldor

Founder and CEO, Pugpig

Jonny is co-founder and CEO of Pugpig, the publishing platform that powers the biggest names in media from The Economist and Conde Nast, to American Institute of Physics and the ACCA. Prior to setting up Pugpig, Jonny was MD, Technology and Product Development at News Corporation's Digital Media Group, focusing on building new digital brands. This followed three years as CTO at News International, where he was responsible for technology delivery across the business. Before joining News, Jonny spent his days, weeks and months trying to build a global digital supply chain for EMI Music.

Carla Kalogeridis

Publisher & Editorial Director, Signature magazine, AM&P

Carla Kalogeridis is president of ARION Media Services. She is a multi-award winning magazine/journal editor with 28 years of experience in B2B, association, trade, nonprofit, and consumer publishing. Carla spent the first 5 years of her career with McGraw-Hill, Inc. as a copy editor before leaving to launch her own B2B automotive magazine and international conference and trade show in 1993. Her company expanded to offer publishing, communications, and marketing services to associations and nonprofits across the country. Carla has long-time clients in a variety of industries — from automotive, electrical power, publishing and media, professional development, fire protection engineering, boating, food and beverage, associations, nonprofits, and small businesses to international corporate clients. For the last 10 years, Carla has served as publisher and editorial director of Association Media & Publishing. She has an undergraduate degree — Phi Beta Kappa, summa cum laude, and with departmental honors — in English and Communications from Randolph-Macon Woman’s College in Virginia. She studied for one year abroad at the University of Reading and Oxford University in England.

Lev Kaye

Founder and CEO, CredSpark

Lev Kaye is innovating the way professionals learn. He is Founder and CEO of CredSpark, an audience intelligence platform allowing associations, publishers, and learning providers to engage their audiences on important topics. CredSpark offers powerful solutions to engage and personalize content for individual members and readers, at the same time gathering unique insights and leads for marketing purposes. Before launching CredSpark, Lev held executive roles in education technology, publishing and related services including K-12, post-secondary and consumer-driven educational services. He also has experience working for a variety of tech companies including startups, mid-size and Fortune 100 firms. Lev is an expert in product strategy, product management, business innovation, strategic partnerships, change management, operations and startups, and holds an MBA from Harvard Business School.

Ellen Kim

Creative Director & Founder, GRAPHEK

Ellen Kim, Founder & Creative Director, GRAPHEK holds a B.S. in Communication Design. Her experience in New York City at Viacom, Condé Nast, and top design agencies working for Fortune 500 clients has brought creative competence and business savvy to shape GRAPHEK where it is today. 25+ years of designing conceptual and integrated collateral materials for associations and non-profits has emboldened her knack to clearly communicate and set clear expectations for every project without looking past the objective. She concentrates on the formulation of the project’s meaning and intent rather than illustrating just a pretty picture. Her creative passion inspires to provoke a response and create an emotional imprint.

Krystle Kopacz

CEO, Revmade

Krystle Kopacz founded Revmade in 2016 to help publishers diversify their revenue streams through new digital products. Based in Washington, DC, Revmade has worked with American Chemical Society, Community Associations Institute, American Society of Association Executives, National Association of Manufacturers and American Trucking Associations, among others.

Andy Kowl

Senior Vice President, Publishing Strategy, ePublishing Inc

Andy Kowl is a journalist and entrepreneurial publisher with more than 30 years developing, marketing and growing publishing companies. He is senior vice president of publishing strategy for ePublishing Inc., the leading enterprise publishing system (EPS) provider which manages content, audience data, workflow, newsletters and/or e-commerce for more than 400 publications. He helps publishers increase reader engagement and response by integrating behavioral data with contextual content, and shows them direct ways to monetize the results. Andy writes the B2B Beat blog for Publishing Executive magazine. His background in B2B includes publishing, editing and/or owning magazines and information products covering specialty retail, horse breeding, real estate, credit unions, Wall Street compliance and wireless technology. Andy has worked with many associations and believes, too often the main association is not sufficiently leveraging publication content, and vice versa.

Alyssa Lambert

Managing Editor, AAJ/Trial magazine

Alyssa Lambert is the Managing Editor of Trial magazine and the Associate Director of Publications at the American Association for Justice. She was previously an Associate Editor. She was a trial lawyer for five years and a former freelancer and intern for American Lawyer Media's publications. She won two Excel Awards for news writing and two APEX awards for news writing. She was a panelist on AM&P’s webinar “Where are Associations Putting Their Publishing Resource Dollars in 2019?”.

Adam Mandell

Director, Millen, White, Zelano & Branigan, P.C.

Adam practices trademark, copyright and entertainment law, and specializes in licenses and other transactions, disputes and litigation in these areas. Every day, Adam helps his clients find practical solutions to their complex infringement problems. Adam is a native Texan and leads the legal community in his home of Austin. He frequently writes and speaks on a wide variety of technology and related business issues.

Summer Mandell

Managing Editor, Texas REALTORS®

Summer Mandell is managing editor for Texas REALTORS magazine, mailed to more than 120,000 industry professionals across the state. Prior to joining Texas REALTORS, Summer was associate editor for Associations Now, published by ASAE. Summer isn't a native Texan, but she's fully embraced breakfast tacos and can no longer eat barbecue from out of state.

Michael Marchesano

Managing Director, Connectiv Division, SIIA

Mike Marchesano is the managing director of ABM. Previously, Marchesano most recently was president and CEO of Aequor Media, a consulting firm dedicated to providing strategic, customized technology solutions for b-to-b and consumer magazines, newspapers, and Fortune 1000 companies. Marchesano was also managing director at the Jordan Edmiston Group, an investment banking firm, where he led the sale of Congressional Quarterly to the Economist Group. Before that, he was executive vice president & chief transformation officer at The Nielsen Company; president and CEO at VNU Business Media; president and CEO at Bill Communications (an operating company of VNU), and president at BPA International (now BPA Worldwide). Marchesano was an ABM board member from 2001-07, serving as chairman in 2006-07, and a SIIA Content Division board member from 2007-11.

Gerald Massa

President, GLM Communications, Inc.

Gerald Massa is the President of GLM Communications, Inc., a media marketing agency based in Hoboken, NJ providing publishers with sales, administrative, and consulting services since 1980. Gerald is an outspoken advocate for print media and holds a position on the board of the National Association of Publisher Representatives. An enthusiast of the "life hack", Gerald is devoted to creating efficiency and productivity through thoughtful process automation. When not working, Gerald is committed to spending much of his life outdoors, hiking, running, traveling and going to ball games with his children, Thomas and Ethan and wife, Jaclyn to cheer for their beloved Mets.

Amanda McCarthy

Director of Marketing , Bates Creative

Amanda McCarthy, Director of Marketing at Bates Creative, Amanda motivates brands to explore new tactics and methods of connecting with audiences. She gets to the heart of the matter by using art, data, and science to create customer-first experiences that serve a purpose. But before she can reach a client’s end goal, she researches and unearths marketing strategies that align a brand’s values with its audiences’. As the agency’s lead navigator and creator of customer journeys, Amanda buckles down on branding so that every interaction–whether on social media, at in-person events or picking up a piece of collateral–promotes a consistent relationship between the brand and consumer. Amanda has spread the word about evocative brand experiences at speaking and marketing events in Washington, D.C., New York City, Chicago, Orlando and Las Vegas. An AM&P member since 2012, Amanda has also collaborated with the association to deliver imaginative and impactful member experiences at monthly lunch & learns, the Annual Meeting and even through the pages of Signature magazine.

Merideth Menken

Business Technology Consultant, Information Technology Advisory Group

Merideth Menken helps organizations match their goals and audiences with technology to deliver multifaceted messaging. Nothing makes her day like a cross-functional team that’s ready to grow their capacity to communicate. Currently Merideth is a business technology consultant with the Information Technology Advisory Group. Previously she held positions including Senior Director of Communications and Publications Manager at various associations and nonprofit organizations.

Barbara Michelman

principal, High Bar Communications

Barbara Knisely Michelman served as the communications director for a range of national nonprofit organizations before opening her own communications firm. At High Bar Communications, Knisely Michelman specializes in strategic storytelling and creating customized content to help her clients further their mission, vision, and goals. Knisely Michelman earned her master’s degree in journalism and lives in Alexandria, Va., with her spouse, teenager, and two spoiled rotten rescue cats.

Danielle Moore

Content Strategist, Copywriter, Bates Creative

Danielle Moore's world revolves around words. As a content strategist and copywriter at Bates Creative, she dives into research, marketing campaigns and communications strategies to elicit consumer responses through compelling stories. Her goal is to make clients the branded voices of their industries. Danielle's flare for communications lives in the middle of the refreshingly real and strategically savvy Venn diagram. She uses this dynamic mindset to work with associations/non-profits, international consumer brands, government agencies and universities to unveil their competitive advantages from discovery to delivery. An award-winning copywriter, Danielle has spoken about her content strategy insights from the halls of Georgetown University and American University to popular AM&P lunch and learns. She was even a contributing writer to Signature magazine for nearly three years.

Jessica Morrison

Product Manager, Chemical & Engineering News

As product manager for Chemical & Engineering News, Jessica Morrison ensures that all of C&EN’s product development efforts are both user-focused and user-informed. Morrison has worked with leadership in editorial, operations, creative, and advertising business units to identify and implement project management solutions, to develop C&EN's first organization-wide roadmap, and to define strategies that allow C&EN to better understand the behavior and desires of its readers.

Christopher Murphy

Publisher, ALA Editions/ALA NEAL-Schuman, American Library Association

Christopher Murphy is an experienced and innovative leader who has demonstrated the ability to develop and direct strong and capable teams to provide outstanding publishing, marketing, and communications functions at trade and professional associations and not-for-profit organizations. Currently, he manages an outstanding team of 12 in the creation of books (print and digital) and other media to support the mission of the American Library Association. Prior to ALA, Murphy managed multi award-winning magazines, book publishing operations, and other critical print and online communications functions for several organizations including: NAFSA: Association of International Educators, USCCB Publishing, National Association of Real Estate Investment Trusts, National Electrical Contractors Association, Automotive Recyclers Association, and The Washington Center for Internships and Academic Seminars.

Gina Musolino

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Gina Maria Musolino, PT, DPT, MSEd, EdD Dr. Musolino is a curricular expert and experienced health professions educator and has served as Professor and Director of Clinical Education with several top-ranked Doctor of Physical Therapy Programs. Dr. Musolino is immediate past President of the American Physical Therapy Association (APTA), Academy of Physical Therapy Education and two-term Chief Delegate and Director, Board of Directors for the Florida Physical Therapy Association and current FL delegate. Dr. Musolino has over 30 peer-reviewed articles and chapters examining curriculum design, development and evaluation; self-assessment, reflective practice, cultural competence, professional development, clinical education, and clinical reasoning for the health professions. Dr. Musolino has co-edited two textbooks: Patient Practitioner Interaction: An Experiential Manual for Developing the Art of Health Care, 6th ed., 2016, Slack Publications; and Clinical Reasoning and Decision-Making in Physical Therapy: Facilitation, Assessment & Implementation, Slack Publications, in press. . Dr Musolino was awarded the APTA Lucy Blair Service Award (2012) for service of exceptional value to the profession. Gina is senior reviewer, PTJ and editorial board member JAH. Gina is an APTA Advanced/Level2 & Basic/Level1 Credentialed Clinical Trainer.

Ami Neiberger-Miller

Founder, Steppingstone LLC

Ami Neiberger-Miller, APR, MA founded Steppingstone LLC, a successful public relations and design practice, fifteen years ago. She has extensive experience assisting associations and nonprofits in media relations, social media, crisis PR, and messaging strategy. Follow her on Twitter at @AmazingPRMaven

Christopher Okenka

Assistant Director, Brand + Creative, Turnaround Management Association

Christopher Okenka- Assistant Director, Brand and Creative, Turnaround Management Association, is responsible for showcasing brand value at the global, regional, and chapter levels through strategic marketing initiatives and creative campaigns in membership, education, and key conferences/events. Chris is also the creative director for the Journal of Corporate Renewal, the official publication for individuals in the turnaround, restructuring, and corporate health space. Chris is part of the Association Media & Publishing Board of Advisors and currently serves as the 2019 AM&P Annual Meeting Committee Chair. He has been an AM&P volunteer since 2013 as both an EXCEL judge and annual meeting committee member. Chris was part of the inaugural class of AM&P Emerging Leaders in 2016 and has been featured in Signature magazine and Lunch & Learn panels. He has won numerous EXCEL awards for TMA campaigns in education, membership, conferences and digital media.

Melanie Padgett Powers

Owner/Founder, MelEdits

Melanie Padgett Powers is the owner of MelEdits in the Washington, D.C., area. She is a freelance writer, managing editor and copyeditor/proofreader, primarily for membership associations. Her clients have included the American Optometric Association, Society of Interventional Radiology, Society for Human Resource Management and American Public Health Association, as well as Georgetown Business magazine and Bethesda Magazine. Powers was a newspaper reporter in her home state of Indiana before switching to membership associations. She has a degree in journalism from Franklin College, Franklin, Ind. Follow her on Twitter @MelEdits.

Dorea Reeser

Audience Engagement Editor, Chemical & Engineering News

Dorea Reeser joined Chemical & Engineering News (C&EN), along with her canine coworker Ultraviolet, in 2017 as the magazine’s first ever Audience Engagement Editor. She is successfully growing C&EN’s reach, such as leading several social media projects to reach younger and more international audiences. Her educational background includes a PhD in environmental chemistry, and a certification in environmental visual communications.

Claire Reinburg

Director, NSTA Press, National Science Teachers Association

Teresa Brinati, Director of Publishing, Society of American Archivists; Martha Hawley-Bertsch, Director of Publications, NAFSA: Association of International Educators; Claire Reinburg, Director, NSTA Press, National Science Teachers Association; Stefani Roth, Publisher and Managing Director, Print and Digital Content, ASCD

Ricky Ribeiro

VP, Creative, Manifest

Ricky Ribeiro is a VP, Creative at Manifest. He oversees the content and creative teams which include editors, engagement managers and art directors. He is experienced in conceptualizing and executing content strategies that generate interest, cement credibility and most of all, build real audiences. His track record of collaboration and creativity includes such esteemed brands as CDW, AT&T Digital Life, UPS, Brand USA and Hilton Grand Vacations.

Stefani Roth

Publisher and Managing Director, Print and Digital Content, ASCD

Scott Roulet

VP, BPA Media Exchange, BPA Worldwide

Scott Roulet joined BPA in March 2017 as Vice President, BPA Media Exchange. During his 30-year career, Scott has led digital media and business information organizations around the world. Prior to BPA, he consulted with leading media organizations including American City Business Journals and Kantar in areas of developing scalable solutions for advertising automation, audience data enhancement and advertising sales. In 2008, Scott co-founded B2B digital ad network, BBN, where he served as President until its sale in 2015. Previously, he held a number of executive positions focusing on digital expansion with companies including Cygnus Business Media, ProQuest Company and Oklahoma Publishing Company. He is a graduate of the Gaylord School of Journalism at the University of Oklahoma.

Jack Semler

President-CEO, Readex Research

Mr. Semler is a native of the Chicago area, raised in the northwestern suburb of Des Plaines. He attended Maine West High School then graduated from Western Illinois University (WIU) in 1977, receiving a B.A. in Mass Communications with minors in Business and German. Upon graduation from WIU, Semler worked as a morning newscaster for a Chicago area radio station. In mid-1978, he joined HBJ publications as Regional Advertising Sales Manager for two professional dental-industry magazines. Two years later, he moved to Stevens Publishing and sold advertising for five of their publications. In July of 1982 Semler joined Readex Research as National Sales Manager. He was promoted to Vice President of Marketing and Sales in 1986 and then to president and CEO in 1989. Readex Research is a survey research firm with a specialty in self-administered surveys, including both online and mail. Customers include media companies, member-driven organizations, other research firms and corporate clients in the U.S., Canada and Europe.

Chitra Sethi

Managing Editor, Technical Content , ASME

Chitra Sethi -Managing Editor, Technical Content, ASME (The American Society of Mechanical Engineers) Chitra Sethi is managing editor of ASME's flagship publication, Mechanical Engineering magazine and technical content. Sethi has over 15 years of experience in technical and online publishing and focuses on emerging technologies and how they impact the society. She is a digital content expert skilled in creating content for web, social media and print; developing cross-platform communications strategies; and producing engaging multimedia content.

Robin Sherman

Principal, Editorial & Design Services

Robin Sherman is a freelance editor and publication designer. He formerly was the corporate editorial director for a large business-to-business journalism publishing company. He directed and set the editorial and design standards for more than 30 publications and 100 editors and artists. Sherman also researched markets for possible publication launches and acquisition. He has been a judge in several journalism-related competitions and has spoken at conferences on topics such as content development, publication design, and journalism ethics. Sherman has also been a newspaper and magazine reporter, editor, designer, and associate publisher, and he has served on the board of directors and chair of the ethics and research committees of the American Society of Business Publication Editors.

Brittany Shoul

VP, Director of Sales, MCI USA

Brittany Shoul is the VP, Director of Sales with MCI USA's Sales Services and Solutions division where she manages a team of 20+ sales talents delivering outsourced sales for associations. Brittany has sold advertising and sponsorships for more than 10 associations and has worked directly with 25+ associations to help them maximize their non-dues revenue through media, advertising and event sales. Brittany has served on ASAE's Young Professionals Committee and is currently part of ASAE's Foundation Development Committee. She has previously presented with AM&P on topics related to sales and non-dues revenue generation. Brittany earned a double major in Mass Communications and Communication Studies with a minor Psychology from Towson University. Brittany lives in Baltimore, Maryland with her husband, Matt, and daughter, Emily.

Jen Smith

Vice President, Creative Strategy, MCI USA (formerly Network Media Partners)

Jen Smith, Vice President, Creative Strategy, MCI USA (formerly Network Media Partners) Jen Smith guides editorial and design teams to plan, launch, sustain and assess association communications—both in traditional print and emerging new media formats. Combining award-winning creative talent and outstanding project management skills, Jen specializes in delivering results-based work on time and on budget. She knows that for communication to be effective, cutting-edge design and targeted content go hand in hand. Recognized and honored industry-wide, Jen’s team prides itself on delivering beyond clients' expectations. Jen holds an undergraduate degree in journalism and a Master's Degree in publications design from the University of Baltimore.

Kate Super

Founder & Executive Producer, Sidford House Media

Kate Super is an award-winning documentary and media producer. She has produced original programming for several major cable networks and directed educational, promotional and social issue short films. As a writer and producer, she brings deep experience in creative non-fiction content development and marketing for a diversity of products including film and educational tools to Sidford House Media. She holds a bachelor�s degree in Sociology from Johns Hopkins University.

Alexandra Tzoumas

Principal, Content Worx

Alex is a publishing, design, and production professional with more than 20 years of experience focusing on various aspects of media including writing, designing, advertising, and marketing for magazines, conferences, and websites. Alex heads our staff to ensure the creative product is in-step with your editorial approach and vision.

Erin Walpole

Editor/Project Manager, American Nurses Association

Erin E. Walpole, PMP, has worked in publishing for over 10 years. She began her career as a marketing assistant at Rowman and Littlefield Publishing Group, but quickly transitioned to Acquisitions Editing in their academic publishing arm, Lexington Books. She has worked as the Editor/Project Manager at the American Nurses Association since 2014, where she oversees acquisitions and production of ANA’s book publications. She gained her Project Management Professional Certification in 2015. In her spare time she leads a troop of girl scouts and teaches cello for beginners.

Louanne Welgoss

Vice President, LTD Creative

Louanne Welgoss is the owner of LTD Creative, a strategic web and graphic design firm for associations. She began her career in New York City as the graphic designer for Coach Leatherware. After moving home to Cleveland, she worked at Advanstar Communications as the art director of a hotel magazine then promoted to the group creative director of the health care group. In Washington DC, she was the art director for Hanley-Wood and oversaw and designed numerous sales and marketing materials to support their magazines. Today, she oversees all magazine design at LTD Creative and has won numerous awards for her work including numerous Excel awards and a Folio OZZY award for a newly launch magazine.

Michael Winkleman

President, Leverage Media LLC

A longtime business editor, magazine packager, and content developer, Mike Winkleman is a content marketing professional who co-founded Leverage Media in 2001, after running custom publishing at American Lawyer Media and Chief Executive magazine and heading up the Business Publications Division at Faulkner & Gray. He first became interested in content marketing—then known as custom publishing—as special reports editor at Adweek. Mike’s company is an award-winning content marketing firm based in Hastings-on-Hudson, NY, that develops, writes, designs, produces, and distributes a wide range of print and electronic thought leadership-oriented branded content vehicles for associations, law firms, financial services firms, and other businesses. A former board member of AM&P, Mike was presented with AM&P’s Mitch Mohanna Lifetime Achievement Award in 2018. He’d previously received The Content Council’s John Caldwell Lifetime Achievement Award, after several years as chair of TCC. Mike writes and speaks frequently on topics related to content marketing.

Theresa Witham

Managing Editor/Publisher, CUES

Theresa Witham is managing editor/publisher at CUES. She has worked at the association for 20 years and oversees all print and digital content for CU Management and CUmanagement.com.

Lauren Wolf

Deputy editorial Director, Chemical & Engineering News, American Chemical Society

Lauren Wolf is the deputy editorial director and science desk editor for Chemical & Engineering News. She manages a group of about 15 reporters and editors to produce must-read, -see, and -hear stories about the molecular world, including those about critter chemistry, space chemistry, nanotech, and more. Before C&EN, Lauren burned things in a dark laser lab as a postdoc at the National Institute of Standards & Technology. She obtained her Ph.D. in chemistry from Boston University. She now lives and works in Washington, D.C., and she loves wine science, brain science, and bowling.

Sponsors & Exhibitors

Allen Press    Bates Creative    BonoTom Studio    BPA Worldwide   CredSpark   Cummings Printing    FOX Associates    GLC   Good Printers   GRAPHEK   GTxcel    Impelsys   Ingram   Interpro   Kantar Media   Mount Royal Printing   Ovid Bell Press  Pugpig  Royle Printing    Sheridan    Specialized Fulfillment Services    TGD   TV Worldwide    Walsworth    


Interested in sponsoring or exhibiting at the 2019 Annual Meeting?
Contact Heather Cejovic at 908.612.0134.