Thursday, January 22

8:00 a.m. - 9:00 a.m.

Preconference Session - How to Scale Your Content Business: Understanding Content Licensing

As b-to-b media companies pursue the next generation of revenue models, content licensing is near the top of the list. During this one hour session our expert speakers will give you the background you need to know before entering the content licensing business. They will cover everything from key concepts in understanding content licensing as a business (including average revenue and margins),to  how media and information companies can develop a licensing extension without cannibalizing existing subscriptions, to licensing fees and business terms. This session is the perfect kick start to the day, you won’t want to miss it.


Sheila Rice, VP Business Development & Licensing, Northstar Travel Media

Larry Schwartz, President, ACI Information Group

9:30 a.m. - 9:35 a.m.

Opening Remarks


Ken Wasch, President, SIIA

9:35 a.m. - 10:15 a.m.

How the Marketplace has Changed (And Your Priorities Should Too!)

Since the earliest days of the financial markets, information has been key to success. Over the years an entire industry has grown up and evolved to serve the voracious need for data, news, and analytics. In this new data economy, technology and retail companies are tapping it in new and creative ways to gain market advantage, very few financial services firms are doing so or to the same extent. Where these strategies do exist, they tend to be in silos, separated from the overall operation. Find out from Thomson Reuters chief content officer, Debra Walton, how firms leveraging data to win and improve everything from analytics to trading to customer intelligence to quantitative research—and ultimately their bottom line.


Debra Walton, Chief Revenue Officer, Refinitiv

10:15 a.m. - 11:00 a.m.

A View from the Marketplace

Paid content and information services are becoming a priority for media companies. Hear how new entrants to the marketplace--including legacy media companies and digital disruptors--are developing products and business plans for capturing high margin, recurring revenue with subscriptions, licensing and information services. Panelists will share who they want to buy from and who they are trying to sell to.


Minal Bopaiah, Editor-at-Large, Subscription Site Insider


Lisa Hennessey, Director Content Licensing and Client Services, Americas, Economist Intelligence Unit

Paul Slavin, EVP & COO, Everyday Health

Matt Waddell, Publisher / Marketing Consultant, Consulting-Specifying Engineer Group of CFE Media

11:00 a.m. - 11:30 a.m.

Networking Break

11:30 a.m. - 12:15 p.m.

Make More Money from Your Content

The premise of this session is simple: Problem, Solution, Result. Industry leaders share how they are addressing some of the biggest challenges in the paid content world from striking the balance of free (and ad-supported) content with gated content, getting content in front of the right prospects, pricing and conversion strategies, and leveraging partners and third party solutions providers to drive scale and sales.


Jennifer Stenger, Director, Publisher Development, NewsCred

12:15 p.m. - 12:45 p.m.


Licensing Contracts: What you need to know, what to look out for with both buyers and sellers.     
Led by Randy Marcinko, President, MEI

Pricing: How to price different packages, content, platforms.    
Led by Larry Schwartz, President, Newstex

Super Data: How to unlock your data’s super powers to improve client decision making.
Led by Scott Taylor, Managing Director, InfoCommerce

Mobile: What mobile media is doing to content licensing.
Led by Pavan Arora, Chief Innovation Officer, Aptara

Copyright Infringement: Impact, Options, Cost.   
Led by Dan Schaible, Founder and COO, License league

Staffing & Content Readiness: Is your content in the right format(s) to be licensed?  Do you have the staff to manage the process?   
Led by Ed Keating, VP, Environmental, Health & Safety Markets, BLR

12:45 p.m. - 1:45 p.m.


1:45 p.m. - 2:30 p.m.

Going Global: Licensing Across Borders

Change is the one constant in the information industry. We’re seeing publishers create new innovative business models and competitive advantages that respond to shifts in the market. Individual creators—authors, researchers—are pushing for accelerated peer-review and self-publishing. Tech giants are playing a pivotal role in the book industry. Users, from the university to the enterprise, expect greater access to content and the flexibility to mine it for the next big idea, and share it faster and farther than ever before. Join Tracey Armstrong, CEO of Copyright Clearance Center for a closer look at how market-driven licensing models are fueling innovation and strengthening copyright around the world.


Tracey Armstrong, President & CEO, Copyright Clearance Center

2:30 p.m. - 3:15 p.m.

What You Need to Be Aware of in the Global Licensing Landscape

This session will provide a comprehensive overview of everything you need to know about growing your global licensing business.  It will address controversial global licensing issues related to the distinctions and rules associated with each individual country and their unique specifications. Panelists will discuss the different approaches available for Global Licensing that will differentiate between content acquisition and content distribution. Discussion will also center on the different content delivery channels available and the associated challenges of globally distributing content. If you are licensing globally, or looking to go global, you won’t want to miss it.


Chris Kenneally, Director, Business Development, Copyright Clearance Center


Dawn Conway, Chief Operating Officer, Cision

Andrew Hughes, Commercial Director, NLA media access

3:15 p.m. - 3:45 p.m.


3:45 p.m. - 4:30 p.m.

Sponsored Content: New Opportunities for Marketers & Publishers

Due to a confluence of disruptions to the classic advertising and subscription revenue streams, many publishers are now turning content that’s created or curated by corporations into a new form of advertising. During this session Steve Rubel will share why this is happening, the various ad formats, an ethical way forward, as well as new research that Edelman and the IAB conducted that reveals how consumers feel about sponsored content.


Steve Rubel, EVP/Global Strategy and Insights, Edelman

4:30 p.m. - 5:15 p.m.

How Social Media Changes Your Licensing Model

The face of content has changed and is no longer contained in a physical object we can hold and touch. Now it moves around us through apps and services in an ever confusing mix of acronyms and buzzwords.  How do you know what content you are licensing and who really owns it? What models are these new apps and services using to license content? 


Barry Graubart, Senior Director, Apex & Vantage Product Management, Interactive Data Corporation


Stephen W. Morse, Consultant Advisor, Neudata

Justin Paterno, General Manager,

5:15 p.m. - 7:15 p.m.

Networking Reception


Publishers Press


Aptara   Acquire Media  Connotate FirstRain License League