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Totango - Totango

Winner In:
Best Customer Relationship Management Solution

Totango is the leader in Customer Success Management. We help SaaS vendors and online services take a data-driven approach to optimizing the customer experience, leading to churn reduction, maximum customer lifetime value, and higher trial conversion, product adoption and onboarding rates. By combining big data analytics with segmentation and predictive tools, the Totango platform pairs contextual customer behavior with traditional CRM transactional data in order to deliver actionable insights that drive customer success. As businesses move to the cloud and the subscription-based model, the relationship between customers and companies has shifted dramatically, from human interactions to digital in-app ones, opening a new way to understand customers, ensure their happiness, and maximize revenue. Traditional CRMs, with their focus on transactional data, don't offer this kind of understanding. Totango is different from other Customer Success solutions in that it is sensor-based, collects real-time engagement data, and identifies and monitors leading indicators of customer health. With the Totango Health Score, companies generate crucial insights - by account and also at the individual user and departmental levels - that ultimately drive maximum Customer Success. The solution also offers a versatile (and constantly expanding) suite of integrations, including a portfolio management integration within Salesforce.

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