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Adobe Primetime - Adobe Systems, Inc.

Winner In:
Best Video Platform for Media & Publishers

Adobe Primetime enables programmers and pay-TV service providers to capitalize on rising consumer interest in watching TV across Internet-connected screens. The platform simplifies reaching audiences by integrating Adobe�s video publishing, player, digital rights management (DRM), advertising and analytics solutions. Results include greater ad sales and subscription revenue, lower operating costs, and more engaged audiences. Primetime's interoperable components can be deployed individually, or as an end-to-end solution for full broadcast-to-IP workflow management.

Primetime's video ad management and measurement capabilities help advertisers reach and engage with consumers across platforms/devices:

-Audience Monetization: One ad system controls monetization with dynamic and cloud-based ad insertion, ad serving, inventory rights management and targeting/forecasting capabilities.

-Cloud-based Ad Insertion: It maximizes device scale, enabling content monetization across connected devices/screens. The client-side ad insertion capability combined with cloud ad insertion makes Primetime the industry�s only delivery and format-agnostic approach to content monetization, maximizing flexibility and scale for companies that sell TV ads across devices.

-Dynamic Ad Execution: Publishers and media companies can boost content value with a complete ad delivery and revenue management platform.

-Audience Activation: One ad and content data toolset gives media companies real-time dashboards and comprehensive analytics to maximize revenue and engagement.

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