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BrightRoll DSP - BrightRoll

Winner In:
Best Advertising or Campaign Management Platform

BrightRoll builds software that automates digital video advertising globally. The consumption of video advertising is on a continuous increase and BrightRoll is at the forefront of technology innovations that power the video ad ecosystem.

The BrightRoll DSP is an intelligent programmatic interface that allows buyers of video advertising to plan, create & execute effective campaigns. The DSP connects thousands of top advertisers to publishers, data providers & leading technology companies to help advertisers reach precise audiences at scale. Features include:

INTELLIGENT OPTIMIZATION: select performance goals using metrics including viewable rate, in-target audience delivery, click-through rate & completed-view rate, with advanced algorithms to adjust campaigns automatically
SMART BUNDLES: simplify inventory targeting with custom site lists that automatically update daily based on inventory parameters
SEGMENT PIXEL MANAGEMENT: build custom audience segments based on viewer behavior or historical campaign data
COMPREHENSIVE AUDIENCE SEGMENTS: target audiences across PC, TV, & mobile devices with segments from leading third-party data providers
ACTIONABLE REPORTING: adjust campaigns in real-time by accessing a detailed overview of performance metrics from a single screen
PLANNER: simplify the campaign planning process with advanced algorithmic performance & spend forecasting
IAB QUALITY ASSURANCE GUIDELINES 2.0: filter inventory based on more than 300 industry-standard criteria, including ad specifications, player size, end-user device & more
PERFORMANCE TARGETING: sort, filter and target inventory according to historical viewability metrics, daily impressions, & performance data

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