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Business Technology Categories


Advertising, Sales & Marketing

Best Account Based Marketing Tool or Solution

Recognizes the best tool or solution that aids businesses to focus sales and marketing resources on a clearly defined set of targeted accounts within a specific market.

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Best Ad Management Platform

Recognizes the best platform that helps companies manage their advertising. The platform may include integrated planning, execution and attribution.

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Best Sales & Marketing Intelligence Solution

Recognizes the best sales & marketing intelligence solution, which empowers sales and marketing professionals with key data, insights and analytics to help drive business development and target potential sales prospects. Solutions may include B2B data, prospect databases, contact information, sales analytics and other tools used by sales and marketing professionals to more effectively uncover and target new opportunities within their existing customer base.

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Best Sales Enablement Platform

Recognizes the best sales enablement platform, which equips sales teams with the right content and information for any interaction with a potential buyer through document automation and helps progress and accelerate the sales cycle. Sales enablement platforms may include content management solutions that allow sales teams to access all relevant and marketing-approved collateral from a central location, personalize materials for specific buyers and interactions, and uncovers data-backed insights into how that content is consumed.

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Business Management

Best API Management or API Security Solution

Recognizes the best solution that creates a centralized API architecture that makes the process of making, securing, deploying and managing high-performance interfaces significantly simpler and more consistent.

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Best Artificial Intelligence Enabled Solution

Recognizes the product, tool, or solution best able to augment human intelligence and better automate decision support tasks. The winning solution incorporates machine and deep learning algorithms into their everyday functionality and may include solutions that solve a specific problem or a variety of functions. The category is open to API, SaaS and hardware solutions. Examples may include but are not limited to visual, data analysis (structured and unstructured text, images, audio, video, etc.) decision making by understanding a user's personality, tone, and emotion; and translation between languages (including speech).

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Best Billing & Subscription Management Solution

Recognizes the best solution to help companies manage all aspects of the subscription lifecycle. Subscription management includes onboarding, assisted or unassisted subscription sales, pricing and packaging, recurring billing, auto-renewing, paywall management, invoicing, reporting, and financial management.

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Best Business Information or Data Delivery Solution

Recognizes the best information solution that helps business professionals with their daily job functions including strategy, business development, sales, marketing, research or other corporate functions. Solutions could include business and industry news, market research, business directories, company/ industry information, executive profiles, financial data, analyst reports, vertical segment information, competitive intelligence, etc.

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Best Collaboration Solution

Recognizes the best application that aids collaboration, communication, filesharing and the process of problem solving for teams working together over geographic distances.

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Best Content Management Platform

Recognizes the best tool, platform or service that allows users to sort through vast amounts of content and present it in a meaningful and organized way. Solutions allow users to arrange, display, collect, organize, co-create, share and manipulate content.

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Best Content Search & Discovery Solution

Recognizes the best search technology that delivers added context to end users and drives a more productive, intuitive search experience by leveraging ontologies, taxonomies, semantic analytics, text data mining and industry or application specific concepts across data, text, geography and time for both structured and unstructured content sets. The category includes enterprise search, insight engines, knowledge discovery, enhanced discoverability, and cognitive computing.

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Best Corporate / Enterprise Learning Solution

Recognizes the best platform, service or provider that supports the efforts of organizations (business, government, academia) to educate employees about specific knowledge that aids in the successful execution of an employee's job. Includes applications that educate on internal processes, practices, expectations and objectives of workplace assignments. The successful platform helps organizations train, develop, and engage their staff from onboarding through talent development, coaching and mentoring, often offering certifications and/or badges for completion.

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Best Customer Data Platform (CDP) Solution

Recognizes the Best CDP marketer-managed system that offers a persistent, unified customer database that is accessible to other systems. The winning CDP should create a comprehensive view of each customer by capturing data from multiple systems, linking information related to the same customer, and storing the information to track behavior over time. The CDP contains personal identifiers used to target marketing messages and track individual-level marketing results, offering marketing teams relevant insights needed to run marketing campaigns.

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Best Customer Service Solution

Recognizes the best tool, platform, or service that helps businesses enhance their customer service and support. Includes help-desk services, live chat, social media tools, technology enabled service providers, etc. Note that it is helpful to provide solution access to the judges during the review period for this category.

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Best Customer Success Management Solution

Recognizes the best solution for managing customer development, upselling opportunities, improving retention rates and reducing churn.

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Best DevOps Tool

Recognizes the best tool for supporting collaboration between Development and Operations. Can include tools for logging, performance monitoring and measurement, automation, security, configuration management, testing, collaboration, release management, database management, deployment, event managers, alerting and other software development tools.

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Best eCommerce Solution

Recognizes the best software solution designed to facilitate the purchase of products and services online. Includes credit card processing systems, personalization tools, shopping carts, comparison bots, order forms, delivery/shipping management systems, etc.

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Best Emerging Technology

Recognizes best emerging technology product, tool or solution that is solving a big problem, changing the status quo and opening up new opportunities. Products must be less than three years old or has put out a new version that includes new technology that is disruptive and/ or relatively underdeveloped in potential.

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Best Financial Management Solution

Recognizes the best software solution that automates business accounting and money management including accounts payable/receivable, general ledger, budgeting, resource allocation, reporting, etc.

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Best FinTech Solution

Recognizes the best solution to make financial services more efficient by demonstrating an incremental or radical/disruptive innovation development of applications, processes, products or business models in the financial services industry, expanding business and consumer options for investing, saving, and conducting transactions, competing with banks selling financial service solutions for money transfer, lending, investments, and payments. This can include but is not limited to financing, insurance, investments, payments, advisory, security, etc.

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Best Human Capital or Talent Management Solution

Recognizes the best solution that automates any aspect of human resources management and talent acquisition, including HRIS, benefits administration, recruiting, payroll, and performance appraisal.

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Best IoT or IoT Enablement Solution

Recognizes the best solution that offers advanced connectivity of devices, systems and services. Includes management use of IoT.

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Best New CRM Solution

Recognizes the best software solution designed to expand a company's knowledge about, and relationship with, its current or potential customers and/or partners. Includes CRM, PRM, SFA, marketing automation, personalization products and services. Product must be 5 years old or younger.

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Best Payments Solution

Recognizes the best solution for passing authorization, payments, and settlement data between a merchant’s website and the merchant’s processor. Category includes digital payment products.

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Best Project Management Solution

Recognizes the best business solution that automates any aspect of managing project-based business activities. Includes estimation and planning, scheduling, cost control and budget management, resource allocation, collaboration, etc.

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Best Social Media Marketing Tool

Recognizes the best solution for managing and monitoring social media campaigns, building and engaging customers, and collecting and analyzing data, across multiple social networks.

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Best Vendor Management System (VMS) Platform

Recognizes the best solution that optimizes and manages any aspect of contingent workforces, services procurement, human resources and talent acquisition including: HRIS, benefits administration, recruiting, payroll, supplier management, workforce optimization, and performance appraisals.

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Data & Analytics

Best Big Data Reporting & Analytics Solution

Recognizes the best solution for reporting and analyzing actionable intelligence from massive data sets containing a variety of data types.

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Best Big Data Tools & Platforms

Recognizes the best platform for enabling organizations in developing, deploying, operating and managing a big data infrastructure/environment.

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Best Business Intelligence Reporting & Analytics Solution

Recognizes the best solution for reporting and analyzing data into useful information for business purposes.

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Best Business Intelligence Tools & Platforms

Recognizes the best platform for enabling enterprises to build BI into their applications by providing analysis, information delivery and platform integration.

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Best Integration Platform as a Service (iPaaS)

Recognizes the best solution designed to integrate disparate applications, operating systems, data, and/or business processes used within an organization in order to simplify and automate their use and eliminate silos of information and functionality through dashboards or other approaches.

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Information Security

Best Identity & Access Security Solution

Recognizes the best solution that enables the right individuals to access the right resources at the right times and for the right reasons. Includes Identity Governance, Single Sign-On, Authentication & Authorization Management, and Directory solutions.

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Mobile

Best Mobile Development Solution

Recognizes the best tool or resource for designing, creating or testing mobile applications. Includes programming language, toolkits, diagnostic programs, IDE, applet and plug-in development tools, database development programs, etc.

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Network & Systems

Best Cloud Management Solution

Recognizes the best solution that ensures cloud computing resources are working optimally. This can include performance monitoring, application management, security and compliance, storage, and disaster recovery.

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Best Digital Process Automation Solution

Recognizes the best solution that creates process applications to automate complex workflows and digital business processes for application development and deployment professionals.

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Best IT Management Solution

Recognizes the best IT management solution that allows IT departments to manage all their systems, devices and applications. Includes cloud based, on-premise, or hybrid solutions.

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Best Network Security Solution

Recognizes the best solution for preventing and monitoring unauthorized access, misuse, modification, or denial of a computer network and network-accessible resources. Includes firewall, intrusion prevention and detection, unified threat management, VPN, etc.

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Best Platform as a Service

Recognizes the best platform as a service (PaaS) that increases the speed of development of applications, reduces cost of development, automates deployment, and provides flexibility and scalability. This includes enablement capabilities.

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Best Software Defined Infrastructure

Recognizes the best technical computing infrastructure entirely under the control of software with no operator or human intervention.

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Vertical Market

Best Compliance Solution

Recognizes the best compliance solution providing audit, risk and compliance solutions and/or expert insights that enable businesses to connect regulatory developments with internal policy systems, organizational risks and controls, and regulatory training.

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Best Event Technology Solution

Recognizes the best solution for managing the production and execution for events. Includes registration, payment processing, sponsor and attendee management, event marketing, reporting, event program, budgeting, etc.

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Best Financial & Market Data Solution

Recognizes the Best Financial & Market Data Solution designed for professionals in the financial and capital markets industries. Nominees may submit solutions that provide financial, market data and related information for market practitioners. Includes real-time data services, reference data solutions, or historical data, financial news services, market analysis & research, credit services, capital markets, commodities & energy, foreign exchange, fixed income and/or merger and acquisition information.

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Best Healthcare Technology Solution

Recognizes the best solution for improving care quality, patient safety, efficiency, medical information and/or data exchange to healthcare professionals or consumers. Population health or fee-for-value solutions include the development of new payment and care models, care coordination, readmission management, med adherence, health optimization/wellness, telemedicine, and innovations in disease management.

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Best Legal Solution

Recognizes the best information-based solution designed for the legal professional. Nominees may submit solutions that provide access to legal research information, business & practice performance / productivity / development tools, as well as litigation support, workflow, and e-discovery solutions.

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Education Technology Categories


Administrator- Centric

Best Administrative Solution

Recognizes the best non-instructional business management application or service that supports higher education enterprises. Includes privacy tools, class/lecture capture solutions, network services, human resources/talent management, digital communication/security solutions, scheduling and registration services or student information systems.

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Best Emerging Education Technology Solution for Administrators

Recognizes a new and innovative technology solution that is designed to solve an administrative problem or improve instructional efficiency and processes for schools or campuses. This new tool could support administrators in their education management or communication functions. All nominated products in this category must be less than three years old.

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Content Approach for Special Learners

Best Game-Based Curriculum Solution

Recognizes the best curriculum solution that uses gaming elements as an integral component of a curriculum or assessment product. Designed for PK-12 or higher education students to enable them to learn or apply concepts by using a compelling game environment that is academically and pedagogically sound and rigorous, both in content and methodology.

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Best Solution for Exceptional Students

Recognizes the best application specifically designed to benefit students with unique educational needs, including those with physical or learning disabilities, those with Autism Spectrum Disorder (ASD), or those who are gifted and talented in the PK-12 or higher education market. Includes solutions that are 508 compliant and provide instructional materials that are accessible, with accommodations enabled, or developed under the principals of Universal Design for Learning (UDL).

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Best Virtual Learning Solution

Recognizes the educational solution that best delivers course support, full courses or degree programs online, in either subscription-based or massive, open environments. Includes tutoring, self-paced digital instruction, home-schooling, advanced placement course work, credit recovery, instructional support, personalized learning environments or college credit and targets the PK-12 or higher education market.

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Content: Authoring, Curating

Best Content Authoring Development or Curation Solution

Recognizes the best software solution designed for users to be able to create, modify, design, alter, combine, customize, curate multiple content sources and formats, and share digital content for effective and engaged learning in the PreK-20 learning areas.

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Best Source for Library, Reference or Education Resources

Recognizes the service that best packages reference, original source materials, library or research information or disaggregated media assets for educational purposes in the PK-12 or higher education markets. This service can include content such as encyclopedias, maps, databases and primary source material.

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Content: Core Academic

Best Coding & Computational Thinking Solution

Recognizes the best educational solution or platform that teaches students coding and computational skills, logic, problem solving, computer science, and algorithmic thinking. Solutions may include programing language platforms, robotics and coding courses, not excluding hardware options or a blend of hardware and software. Solutions should allow students to think creatively, reason systematically, work collaboratively and share their creations with others.

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Best ESL, ELL or World Language Acquisition Solution

Recognizes the best instructional solution for English as a Second Language (ESL), English Language Learners (ELL), and World Languages for students in the PK-12 or higher education market. Includes course-based language learning curricula and content or online supplemental instruction.

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Best Mathematics Instructional Solution for Grades 9-12 & Higher Education

Recognizes the best instructional product that offers mathematics curriculum and content for students in the 9-12 or higher education market. It includes managed classroom/course-based instruction or online supplemental instruction for all student learners so they can learn and apply mathematics concepts and methods. The solution provides for deep and personalized learning experiences for students, supports standards alignment and reflects current curriculum practice.

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Best Mathematics Instructional Solution for Grades PreK-8

Recognizes the best instructional product that offers mathematics curriculum and content for students in the PK-8 market. It includes managed classroom/course-based instruction or online supplemental instruction for all student learners so they can learn and apply mathematics concepts and methods. The solution provides for deep and personalized learning experiences for students, supports standards alignment and reflects current curriculum practice.

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Best PreK / Early Childhood Learning Solution

Recognizes the best digital product providing or supporting learning for children ages 3-5. Includes applications designed for tablets and/or desktop computers, in areas such as pre-literacy and numeracy content, assessment and reporting, for use at home or in early childhood development settings.

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Best Reading/Writing/Literature Instructional Solution for Grades 9-12 & Higher Education

Recognizes the best instructional solution for reading, writing or literature curricula and content for students in the 9-12 or higher education market. Includes solutions for learners at all levels, through managed classroom/course-based instruction or online supplemental instruction. Provides for deep and personalized learning experiences for students, supports standards alignment and reflects current curriculum practice.

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Best Reading/Writing/Literature Instructional Solution for Grades PreK-8

Recognizes the best instructional solution for reading, writing or literature curricula and content for students in the PK-8 market. Includes solutions for learners at all levels, through managed classroom/course-based instruction or online supplemental instruction. Provides for deep and personalized learning experiences for students, supports standards alignment and reflects current curriculum practice.

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Best Science/STEM Instructional Solution

Recognizes the best instructional solution for science, technology, engineering and math curricula and content for students in the PK-12 or higher education market. Includes managed classroom/course-based instruction or online supplemental instruction for individuals. Provides for deep and personalized learning experiences for students, supports standards alignment and reflects current curriculum practice.

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Best Social Sciences or Social Studies Instructional Solution

Recognizes the best instructional solution for social sciences / social studies curricula and content for students in the PK- 12 or higher education markets. Includes history, geography, government/political science, economics, etc. via managed classroom/course-based instruction, online supplemental instruction for individuals. Provides for deep and personalized learning experiences for students, supports standards alignment, and reflects current curriculum practice.

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Best Tool for Student Creation or Expression

Recognizes the service or platform with which students create their own animations, videos, interactive stories, art, and/or games. The best tool allows students to demonstrate understanding and critical and imaginative thinking and can be shared easily with audiences (teacher, class, beyond as appropriate). The process of creating will help the student process and apply their own knowledge through original works.

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Content: Non-Core

Best College & Career Readiness Solution

Recognizes the best digital product or service that develops 21st Century workforce skills and knowledge for students. Includes applications that help close the gap between a learner's current interest and skills and the needs and expectations in the workplace.

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Best Cross-Curricular Solution

Recognizes the best software tool for students, educators or administrators that can be used in multiple curriculum areas in the PK-12 or higher education market. Includes productivity and creativity solutions that support learning across different courses or subject areas, such as document creation, graphic design, problem solving or web development.

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Best Emerging Instructional Technology Solution

Recognizes a new and innovative preK-20 technology solution that is used to solve an instructional problem. It can change how students learn, increase their interest in learning or could open new delivery channels for instruction. All nominated products in this category must be less than three years old.

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Best Instructional Solution in Non-Core Areas

Recognizes the best application focusing on non-core curriculum areas for students in the PK-12 or higher education market. These areas include art, music, health, technology, engineering, vocational/career planning, or multidisciplinary topics. Instructional solutions for computer science should nominate in the Best Coding & Computational Thinking Solution category.

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Best Learning Capacity-Building Solution

Recognizes the best tool for learners in PK-12 or higher education markets that can be used to increase attention, responsibility, independence and engagement in their learning tasks. Includes Social emotional learning, digital tools that use up-to-date research in learning sciences to improve the efficiency and effectiveness of the learner’s skills, interest and time on task by optimizing engagement and supporting personalized instruction.

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Learning Management & Enterprise

Best Data Solution

Recognizes the best software or digital service that applies data analytics to improve PK-12 or higher education teaching, learning, retention, and/ or growth strategies, and decision-making within an educational or training environment.

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Best Formative Student Assessment Solution

Recognizes the best formative student assessment solution that identifies a student’s learning gaps and learning standard they have not yet achieved throughout a class or course, and assesses how to close those gaps to improve student achievement. This category is available for PK-12 or higher education solutions.

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Best Higher Education Learning Management Solution (LMS)

Recognizes the best digital learning platform designed for students in college (graduate and undergraduate) and trade/professional school learning environments. These online learning platforms allow educators and administrators to develop, design, and manage course content, allow students to access and interact with content and provide data management and reporting tools. Platforms should support a wide range of pedagogical applications, including blended learning, fully online learning, and flipped classrooms.

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Best K-12 Learning Management Solution (LMS)

Recognizes the best digital learning platform designed for the K-12 market. These online learning platforms allow educators and administrators to develop, design, and manage course content, allow students to access and interact with content and provide data management and reporting tools. Platforms should support a wide range of pedagogical applications, including blended learning, fully online learning, personalized learning, and flipped classrooms.

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Best Summative Student Assessment Solution

Recognizes the best summative student assessment solution that evaluates student learning, knowledge, proficiency, or success at the conclusion of an instructional period to measure student and instructional success. This category is available for PK-12 or higher education solutions.

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Other/ Combo

Best Corporate / Workforce Learning Management Solution

Recognizes the best platform, service or provider that supports the efforts of organizations (business, government, academia) to educate employees about specific knowledge that aids in the successful execution of an employee's job. Includes applications that educate on internal processes, practices, expectations and objectives of workplace assignments.

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Best Education Cloud-Based Solution

Recognizes the best cloud-based solution that is available 24/7 to educational users regardless of location, is multi- platform and provides ubiquitous access to faculty, administration and students. Provides all applications and files for anywhere, anytime availability with an Internet connection, using devices at home or at school, from desktops to laptops to tablet or smartphones.

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Best Educational App

Recognizes the best curriculum or administrative native app, designed for the preK-20 market, that is delivered via smartphones or tablets.

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Teacher-Centric

Best Collaborative Community Solution for Educators

Recognizes the online solution designed to provide social learning, collaborative and community support for PK-12 or higher education faculty and administration. Includes tools for communication, professional learning experiences, resource centers, collaboration and planning tools and other interactive, social media solutions between and among faculty, staff, administration, and community.

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Best Professional Learning Solution for Faculty & Administrative Staff

Recognizes the best educational application or service designed to support PK-12 or higher education institutions and the educational needs/ professional development of faculty and administrative staff. Includes stand-alone or programs packaged with other products and delivered through an online application, streaming video or other means.

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