Wednesday, May 11
3:00 p.m. - 3:45 p.m.
Precon: Creating New Revenue Streams with Customer Data Management
Many business information companies know they can't survive on just delivering banner-ads or e-blasts for advertisers. Instead, business information companies must create new revenue streams by mining their subscriber data -- how people are interacting with your media properties and content -- to create highly specific subscriber niches (sometimes as few as 10 people) that can be sold at a premium.
James Capo, Access Intelligence's VP of digital business development, will discuss how the business information and events company has made sophisticated customer data management the foundation of the company's digital future. As part of his talk, Capo will walk through a few case studies, give a technology demo of how he mines highly valuable leads for advertisers, and show how he can integrate these audience segments with his digital-marketing tools (e.g., email service providers).
James Capo, Chief Revenue Officer, Omeda
3:45 p.m. - 4:30 p.m.
Precon: Playbook for Fast Companies
‘Digital Transformation’ is a business cliche, an abstraction which continually absorbs every recent digital business or operational strategy discussion. Via 18 months of work with clients across a full range of industries and sectors, Digital Prism Advisors (dprism) has arrived at a much more precise definition, one which can actually help companies and organizations navigate the impact, choices and opportunities of the digital economy rather than confuse them. During this session, Jonathan Murray, Transformational Chief Technology officer at dprism, will provide an overview of dprism’s Digital Maturity Index and how executives can assess the state of their organization’s digital readiness as well as gain focus on the most profitable areas of digital business change.
Jonathan Murray, EVP & CTO, Digital Prism Advisors
5:00 p.m. - 5:45 p.m.
Opening Keynote: Informa's Trifecta: Events, Information, Knowledge
UK-based Informa has quickly become a global leader in information services, media and events. Here, CEO Stephen Carter shares his observation of what it takes to succeed in a fast-changing global marketplace.
Stephen Carter, CEO, Informa
5:45 p.m. - 7:00 p.m.
Networking Cocktail Reception
Mingle with colleagues and visit with the sponsors in the Foyer and on the Four Seasons Terrace.
Sponsored by Alliance for Audited Media
7:00 p.m. - 10:00 p.m.
Texas BBQ on the Four Seasons Lawn
Dinner on the Four Seasons lawn overlooking Lady Bird Lake, enjoying classic Texas BBQ and all the fixins'. If we're lucky, we'll catch the nightly 1.5 million bats emerge from under the Congress Ave. Bridge.
Sponsored by Omeda
Thursday, May 12
6:45 a.m. - 7:30 a.m.
7:30 a.m. - 8:30 a.m.
9:00 a.m. - 9:30 a.m.
9:35 a.m. - 10:15 a.m.
Keynote: The Real Power of Big Data
As media and information providers, we have a treasure trove of market and customer data at our disposal that we can use to sell our products more efficiently and effectively than ever before. That’s the theory, anyway. The reality is that media and information providers of all sizes need to take more control of customer data by putting it in an accessible and actionable format, and executing with results.
Bob Carrigan, CEO, D&B
10:15 a.m. - 10:25 a.m.
Industry Insight: Modern B2B Marketing
How can the B2B publishing industry capitalize on the changing ad sales landscape? Please join MediaRadar’s CRO, Jen Wilga, on May 12th for “Modern B2B Marketing.” This informative presentation will focus on how B2B publishers can adapt to current ad sales trends to extend audience reach and scale business. By leveraging B2B industry data, this presentation will highlight the necessary next steps to seeing increased revenue in the B2B market. Hope to see you there!
Jen Wilga, Chief Revenue Officer, MediaRadar
10:25 a.m. - 11:00 a.m.
11:00 a.m. - 11:45 a.m.
Power Shift: How Events Are Changing the B2B Paradigm
Digital gets the headlines but when it comes to market valuation, events are emerging as king for b2b media. That means companies with mixed assets (events, digital, print, paid content) need to figure out how to integrate those assets in order to maximize value. A power panel featuring expo giants, integrated publishers, digital natives and financial buyers will discuss why events are so sought after today (despite low barriers to entry and soaring competition from vendor events), how media businesses are fundamentally changing to support the event side, and ultimately, how events and information services will shape the company of the future.
Kerry Gumas, President and CEO, Questex Media
John Ebbert, Founder, Publisher and Executive Editor, AdExchanger
David Loechner, CEO, Emerald Expositions
Ted Wirth, President & CEO, Diversified Communications
11:45 a.m. - 12:30 p.m.
Resilience: Transitioning Traditional Media
Austin-based Texas Tribune is rewriting the rules of digital journalism. Here, CEO and editor-in-chief Evan Smith shares the inside story on how the Texas Tribune achieved sustainability, mastered data-driven journalism and how it will continue to innovate in order to succeed in today's complex information marketplace.
Evan Smith, CEO, Editor-in-Chief, The Texas Tribune
12:30 p.m. - 1:30 p.m.
1:30 p.m. - 2:00 p.m.
Semantic Intelligence: A New Way to Go to Market
To better meet the needs of its customers, Wiley has embarked on a transformation from a traditional publisher into an added-value provider of knowledge and learning services. At its core, the new Wiley Publishing Platform exploits semantic technology to unlock the intelligence previously bound in books and deliver digital-first content that is enriched with robust taxonomies and knowledge models orchestrated by subject matter experts. This session will offer a detailed look at how this new workflow makes it easier to package and deliver relevant content to end-users and make it more discoverable, a key benefit for authors.
Peter Marney, SVP and Chief Product Technology Officer, John Wiley & Sons
Daniel Mayer, CEO, Expert System
2:05 p.m. - 2:45 p.m.
Pivot: What the Shift from Business Media to Business Information Really Means
The merger of American Business Media and the Software & Information Industry Association brought together leaders in paid content, information services and media. Five years from now, most Connectiv members say they will see themselves more as "business information" than "business media." But what does a marriage of those models really mean? A panel of executives who have served on both sides of the aisle offer their impressions on the differences between the way business information and business media companies operate, where the opportunities really lie for each (hint--research services are emerging as the new MVP) and how a melding of the two business models can succeed.
Ward Downing, President, Winsight Media
Scott Mozarsky, President, Bloomberg Law
Andrew Neblett, President, ALM Intelligence
2:45 p.m. - 2:55 p.m.
Industry Insight: Building the Best Digital Asset Pool and Web Source Content Acquisition Strategy
As relative, timely content continues to be a critical ingredient to media and information providers – and the pool of data sources to choose from continues to grow exponentially – it’s time to re-evaluate your digital assets and content acquisition strategy.
Let’s face it, when it comes to explosive growth, the Web is the elephant in the room – it is a source of information that is growing far faster than other sources but, not being leveraged by the masses. This is understandable as getting your arms around the best way to access and acquire the valuable content the Web makes available to you can be daunting. This presentation will focus on the many ways media and information businesses are accessing and harvesting content from the Web, the pros and cons of each, and tips on which approach might be best for your business.
Vince Sgro, Co-founder and CTO, Connotate
2:55 p.m. - 3:15 p.m.
3:15 p.m. - 4:00 p.m.
The New C-Suite: How the New Generation Views B2B
Two c-level executives under 40 discuss how they’re going to market, where they see opportunity and how they view the marketplace differently from legacy companies in the same space.
Leanna Orr, Managing Editor, Chief Investment Officer Magazine
KC Crain, EVP, Director of Corporate Operations, Crain Communications
Heidi Sullivan, SVP and Product Lead, Content & E-Commerce, Cision, Inc.
4:00 p.m. - 5:00 p.m.
Data Security Playbook for CEOs
You can't be in the information business today and not be concerned about information security. The danger is real and growing. A panel of leading experts will highlight what CEOs need to understand to protect their business in the digital age, including where publishers are most vulnerable, the potential business fallout and what to do you do when you have a security breach.
Kevin Pianko, Partner, Weiser Mazars
Scott Bailey, Managing Director, Digital Forensics and Cyber Security, Mackinac Partners
Anthony Giles, Partner, NSF-ISR
Jeremy Goldman, Partner, Frankfurt, Klein & Seltz
6:00 p.m. - 10:00 p.m.
Maggie Mae's Rooftop Deck on 6th Street
Al fresco cocktail reception and dinner at the famous Maggie Mae's rooftop overlooking Austin's infamous 6th St. Shuttles will depart the Four Seasons Austin beginning at 6:00 p.m.
Friday, May 13
6:45 a.m. - 7:30 a.m.
8:00 a.m. - 9:00 a.m.
9:00 a.m. - 9:45 a.m.
Accelerating Innovation in Media
In an age of limited resources, fostering a real culture of innovation is a challenge. However, it's that same lack of resources and a need for publishers to serve customers in new ways that makes innovation key to our survival. Hear how information leaders are breaking free from the shackles of continuous deadlines to plot a real course for the future.
Dustin Haisler, Chief Innovation Officer, eRepublic
9:45 a.m. - 10:30 a.m.
M&A in B2B: How to Get Deals Done Today
A panel of leading investors and strategic sellers will share their thoughts on why b2b media and information is attractive again, what it takes to get deals done and what's going to be the driving factor in b2b M&A over the next year.
Scott Peters, Co-Founder and Managing Partner, Growth Catalyst Partners
Matt Bowman, Partner, Tritium Partners
William Friend, CEO, Bisnow
Kollin Stagnito, CEO, Stagnito/Edgell
10:30 a.m. - 11:00 a.m.
11:00 a.m. - 11:30 a.m.
Exclusive Connectiv Survey: How B2B Advertisers View Programmatic
It's hard to escape the term "programmatic advertising." But how many b2b sellers understand what programmatic really is? The opportunity (and threat) goes far beyond auctions, remnant advertising and lower prices. This session will offer a detailed look at five emerging types of programmatic advertising, as well as findings from an exclusive Connectiv-Kantar Media survey of b2b advertisers on how they view programmatic, why they do it, and which verticals will see the biggest impact.
Steve Davis, President, Kantar Media SRDS
11:30 a.m. - 12:10 p.m.
CEOs Off the Record
A candid conversation between leading CEOs on what keeps them up at night.
Doug Manoni, Founder and CEO , CyberRisk Alliance
Brent Reilly, President and CEO, Randall-Reilly
Cathilea Robinett, President, e.Republic
Whit Shaw, President and CEO, American City Business Journals