How do the most successful publishers attract, retain and delight their audiences – and then monetize all there is to offer? These sessions will address how to maximize lead generation, increase the effectiveness of your audience development, onboard your customers for a guaranteed renewal, develop a critical website roadmap and more.
Data - presented by InfoCommerce Group
Solve the Problem
How do you live this year’s BIMS theme? For data publishers, and really all publishers, it means “Solve the problem.” It means understanding your customer’s businesses as well as your own. It means helping your customers get their work done, and even doing their work for them. It means building engagement and turning it into deep and lasting collaborations. With ever more powerful technology and the explosion of data, the opportunities to become one with your customer have never been greater. This year’s program will show you how to profit by doing just that.
Digital Advertising Sales
The Digital Advertising Sales Track is an intensive two-day training sessions that targets revenue generators by helping them move beyond “old digital media” to understand “new digital media,” including how to speak the right language, how to raise the skillset of your teams, and the technology and support your team needs to succeed.
Events and the Integrated Enterprise
Business-to-business is about bringing communities together and nothing does that more literally or effectively (both for the customer and the publisher’s bottom line) today than events. And while expos may be king, B2B media and information providers can capitalize on a wide range of events to serve different customers in different ways, from attendee- and sponsor-driven conferences to high margin awards programs to buyer-seller events and increasingly, online training. This track offers leading edge thinking and actionable best practices for successfully scaling events and in turn, racing the value of the entire B2B enterprise.
Are you reaping the maximum reward from your marketing efforts? Is your strategy designed to optimize returns for varying product lines, whether they include newsletters, conferences or data products? Participants in this track will learn how to boost their bottom lines through best practices and leading trends in direct marketing, new product development (or old product rejuvenation) and event marketing.
The strategy track serves upper level executives with peer-to-peer dialogue and actionable takeaways on the most pressing issues with running a media and information business today, including the future of the workforce, selling the complete solution, solution selling and more.